New articles

Sanrio

Sun-Kissed Charm: Hello Kitty Embraces Heisei Gyaru Style in New Retro Collection

Dive into the nostalgic world of Heisei Gyaru fashion with the latest sun-tanned Hello Kitty merchandise. This collection blends iconic cuteness with a unique, retro flair, perfect for fans seeking a touch of Y2K Japan.
kawaii japan character

Chiikawa’s New Fluffy Face Pouches Offer Double the Kawaii Charm

Dive into the world of Chiikawa with the latest collection of fluffy face drawstring pouches. These charming accessories not only capture the beloved characters' expressions on the outside but also reveal delightful patterned inner linings, offering a truly "healing" experience for fans.
kawaii makeup japan news

Club Cosmetics Unveils New ‘Suppin Loose Powder’ for Flawless, Shine-Free Skin

Club Cosmetics is set to launch its new 'Club Suppin Loose Powder' nationwide on February 23, 2026. This highly anticipated addition to the Suppin series, known for its skin-friendly 'sleep-on' formula, promises a soft, poreless finish and effective oil control, addressing the growing demand for loose powders among beauty enthusiasts.
kawaii japan fashion

Unleash Your Inner Heisei Gyaru: LOVEBOAT x Hello Kitty School Bags Revive Iconic Shibuya 109 Style

Step back into the 2000s with the vibrant collaboration between legendary gyaru brand LOVEBOAT and Hello Kitty. These eye-catching school bags, featuring bold pinks, hibiscus, and leopard prints, perfectly capture the essence of Heisei Gyaru and the current Y2K trend, offering a nostalgic yet fresh take on Japanese fashion.
×