Hince Debuts “Whipped Matte Mini” in Japan, Expanding Lip Tint Collection
hince, the Narrative Beauty makeup brand from VIVAWAVE Co.,Ltd., is set to captivate the Japanese beauty scene with an exciting expansion of its popular mini lip tint series. On April 16, 2026, beauty enthusiasts can look forward to the nationwide launch of the all-new “New Blur Tint Mini” in a stunning range of 10 shades, marking its first appearance in Japan. Alongside this, the beloved “Raw Glow Gel Tint Mini” will receive two fresh, captivating colors.
These innovative mini-sized lip products offer a delightful blend of diverse textures and vibrant hues, designed to empower personal expression. They will be available at various retail locations across Japan, including popular variety shops like Ainz & Tulpe, Shop in, and Hands, as well as major GMS and drugstores such as Aeon, Cocokara Fine, and Matsumoto Kiyoshi. Please note that availability may vary by store.
New Blur Tint Mini: The Whipped Matte Experience
Experience a soft, whipped matte finish with the new “New Blur Tint Mini,” priced at 990 yen (tax included) for 1.6g. This tint promises a texture that gently melts onto the lips, blurring fine lines and unevenness for a smooth, uniform look. It’s like a cloud for your lips, offering a light, airy feel without any heaviness.
Its cream foam formula ensures a seamless application, preventing flakiness and delivering a soft, natural color that appears to bloom from within. The mini size invites playful experimentation with its extensive 10-color lineup, ranging from everyday bare shades to bold, statement-making hues.
Color Lineup for New Blur Tint Mini
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01 NEAR: A nude beige that blends naturally with the lips.
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02 DEAR: A muted cool nude pink.
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03 NOU ALLURE: A toned-down neutral mauve rose.
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04 FIGLAY: An elegant fig rose with a hint of blue.
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05 HUG: A muted warm coral with a subtle warmth.
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06 NOU ROSE: A soft, fresh muted warm rose that spreads gently.
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07 HEART: A cool pink rose with clear, vibrant saturation.
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08 WILD: A vivid plum pink with reduced saturation.
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09 COLD: A moist, deep mauve burgundy.
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10 LEATHER: A muted brown with suppressed saturation and added mellowness.
Raw Glow Gel Tint Mini: New Luminous Shades
The highly acclaimed “Raw Glow Gel Tint Mini” series, known for its fresh radiance and transparency, welcomes two new colors. Each tint, at 1.6g and 990 yen (tax included), features a light gel texture that melts into the lips, creating a natural flush and a beautiful sheen from within.
These tints provide a transparent gel coating that layers beautifully with the natural lip color, maintaining a vibrant hue over time. Enriched with a Triple Hyaluronic Acid Complex (5,000ppm), Vitamin E derivative, and peptides, they deliver lasting moisture, preventing dryness and preserving a smooth, glossy finish.
New Colors for Raw Glow Gel Tint Mini
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R029 HONEYDEW: A new shade making its debut in Japan. This sweet, soft honeydew coral melts in, creating a fresh and healthy complexion.
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R034 ODD ROSE: An existing favorite now available in a mini size. This exquisitely muted rose pink offers a sophisticated and refined impression.
Two Textures, Infinite Possibilities
With the introduction of the “New Blur Tint Mini” and the expansion of the “Raw Glow Gel Tint Mini,” hince offers a curated selection of lip makeup that encourages self-expression. The contrast between the soft, whipped matte finish and the dewy, translucent glow provides endless opportunities to tailor your look to any mood or occasion.
Fans are already buzzing about the versatility these mini tints offer, perfect for on-the-go touch-ups or experimenting with new looks. This collection is poised to add a subtle yet significant touch of joy and variety to daily makeup routines, inviting consumers to explore the charm and distinct finishes firsthand in stores.
About hince
hince, launched in Korea in January 2019, is a Narrative Beauty makeup brand that aims to create unique atmospheres and reveal inherent beauty through its rich and dense color palettes. The brand began online sales in Japan in 2019 and has since opened three direct stores: hince Lumine Est Shinjuku in November 2022, hince Lucua 1100 in May 2023, and hince Takashimaya Gate Tower Mall in April 2024.
For more information and to explore the full range of hince products, visit their official channels:
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Official HP: https://hince.jp
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Official IG: @hince_official_jp
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Official X: @hince_japan
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Official LINE: @hince
Available at these online retailers:
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Qoo10 Official Shop: https://www.qoo10.jp/shop/hinceofficial
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Rakuten Official Shop: https://www.rakuten.co.jp/hincejapan
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@cosme SHOPPING: https://www.cosme.com/brand/index.php?brand_id=124780
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ZOZOTOWN Shop: https://zozo.jp/shop/hince
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HANKYU BEAUTY ONLINE: https://web.hh-online.jp/hankyu-beauty/shop/index.html?shoptype=1&cid=bbs_fhnc
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Mitsukoshi Isetan Cosmetics Online Store “meeco”: https://meeco.mistore.jp/meeco/brand/013605/list
This launch signifies hince’s commitment to offering versatile and high-quality beauty products in accessible formats, further enriching the kawaii makeup landscape in Japan and beyond. The trend of mini-sized cosmetics, perfect for travel and exploration, continues to thrive, allowing everyone to embrace their unique beauty narrative with ease and joy.
