Unveiling the ‘Sun Shield Glowy Cheek’

Priced at 1,980 yen (tax included) per shade, the ‘Sun Shield Glowy Cheek’ is designed to protect your skin from harmful UV rays with an impressive SPF 50+/PA++++ rating, all while enhancing your natural complexion with a radiant, healthy glow. It’s a versatile product, perfect for a quick touch-up over makeup or for adding a pop of color and sun protection to areas like the cheekbones, lips, and nose.
Key features that make this product a standout:
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High UV Protection: SPF 50+/PA++++ shields skin from harsh sun.
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Dewy, Translucent Finish: Achieves a natural, hydrated “water-glow” look.
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Long-Lasting Color: Research indicates prolonged color retention without disturbing base makeup.
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Multi-Use Application: Ideal for cheeks, lips, and nose, simplifying your routine.
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Effortless Application: Easy to apply with a gentle roll and tap, even on the go.
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Hydrating Formula: Provides moisture and shine, combating dryness and sweat.
This innovative formula promises a ‘water-glow’ finish that mimics hydrated, plump skin, leaving a translucent, natural-looking flush. Its smooth, adherent texture ensures that the initial application lasts for hours, providing long-lasting vibrancy and moisture to combat dryness and sweat.

Applying the ‘Sun Shield Glowy Cheek’ is effortless: a gentle roll onto the skin, followed by a light tap with fingertips, creates a seamless, natural look. This multi-functional aspect allows for a cohesive makeup look, protecting sun-exposed areas while adding coordinated color.
A Spectrum of 11 Shades for Every Mood
Laka introduces a rich palette of 11 shades, allowing users to select the perfect hue to match their desired impression. From soft peaches to vibrant berries, these colors offer a translucent radiance and a natural blush.











Laka: Pioneering Gender-Neutral Beauty
Laka, established in May 2018, is celebrated as Asia’s first gender-neutral makeup brand. Through its products and creative endeavors, Laka consistently challenges conventional beauty norms and gender-based expectations, aiming to bring vibrant color to everyone’s daily life. The brand’s philosophy resonates with many who seek to express themselves freely, beyond predefined rules.
One beauty enthusiast shared, “It’s refreshing to see a brand like Laka pushing boundaries. This new cheek product sounds like it perfectly blends practicality with that signature Laka glow—I can’t wait to try it!”
Explore More from Laka
For those eager to dive deeper into Laka’s world, here are some official links:
The Future of Beauty: Sun Protection Meets Effortless Glow
The introduction of ‘Sun Shield Glowy Cheek’ marks a significant step in cosmetic innovation, blending essential sun protection with aesthetic enhancement. As consumers increasingly prioritize multi-functional products that save time and simplify routines, Laka’s latest offering is poised to become a staple. It hints at a future where makeup not only beautifies but also actively cares for the skin, making comprehensive beauty accessible and effortless for everyone, regardless of gender.


