kawaii japan lab
Z-Generation Marketing Pioneer Kento Imadaki to Unveil “Oshi-katsu” Secrets at Z ERA FES 2026
Sumikkogurashi Rilakkuma’s “Yuruyuru Pokapoka” Series Expands with New Friends and Adorable Goods
Prepare for a wave of cuteness as Korilakkuma, Kiiroitori, and Chairoikoguma join the relaxed 'Yuruyuru Pokapoka' collection, bringing a fresh array of stationery, plushies, and lifestyle items starting February 2026.
kawaii makeup japan news Lancôme’s Legendary Juicy Tubes Make a Triumphant Return, Promising Plump, Sparkling Lips
The iconic Lancôme Juicy Tubes, beloved for their fruity scent and juicy finish, are set to relaunch on February 6, 2026. This revival brings back a cult favorite with 6 vibrant shades, inviting a new generation to experience its captivating charm and signature plump, glossy effect.
Sumikkogurashi Sentimental Circus Unveils ‘Warmth, Fleeting Soap Bubble Night’: Shappo’s 15-Year Journey Culminates in a Relaxing Bathtime Escape
San-X's beloved Sentimental Circus introduces its 39th enchanting theme, celebrating protagonist Shappo's enduring adventures with a soothing bath-inspired collection, set to launch in February 2026.
Sumikkogurashi Sumikkogurashi’s New “Tanuki no Manmaru Restaurant” Theme: A Deliciously Round Adventure Awaits!
Get ready for an adorable feast! Sumikkogurashi characters are getting delightfully plump in their new "Tanuki no Manmaru Restaurant" theme, launching in February 2026 with a charming lineup of plushies, kitchenware, and stationery.
kawaii makeup japan news Dream Skin Come True: Club Suppin Loose Powder Unveils Nationwide, Offering Poreless Perfection You Can Sleep In
Japan's beloved "Suppin" (bare-faced) beauty line introduces its first loose powder, promising a fluffy, poreless finish and oil control, all while being gentle enough to wear overnight. This highly anticipated product, with its unique skincare-infused formula, is set to launch nationwide on February 23, 2026.
kawaii skincare japan news HARIMARO Revolutionizes Skincare with New ‘Stratum Corneum Prep Toner Pads’
Japanese skincare brand HARIMARO introduces innovative toner pads designed to gently exfoliate and prepare the skin's outermost layer for enhanced absorption. Launching January 9, 2026, these pads combine AHA/BHA with botanical ingredients for a refreshed, hydrated complexion.
Sumikkogurashi Embark on a Kawaii Journey: Rilakkuma and Sumikkogurashi Unveil New Travel Essentials
San-X is set to release a delightful new series of travel goods featuring beloved characters Rilakkuma and Sumikkogurashi in February 2026, combining functional design with irresistible cuteness to make every trip more enjoyable.
kawaii skincare japan news FANCL Fukuoka Flagship Reimagined: Step Into a New Era of Personalized Beauty
Discover Enhanced Counseling and Exclusive Offers at the Grand Relaunch of Daimaru Fukuoka Tenjin Store. FANCL is set to unveil its newly renovated Daimaru Fukuoka Tenjin store on January 16, 2026, promising an expanded, more comfortable space for personalized beauty consultations. This relaunch introduces a relaxed counseling environment, innovative product testing areas, and a host of exclusive campaigns and 先行販売 (senkō hanbai - pre-sale) items designed to delight beauty enthusiasts.
Sumikkogurashi Unbox Joy: Rilakkuma & Sumikkogurashi Unveil New Stationery for a Kawaii-Filled School Year!
San-X is set to brighten up classrooms and desks with an enchanting new collection of Rilakkuma and Sumikkogurashi stationery, launching in February 2026. This release introduces innovative items like transparent-lid pen pouches and irresistibly soft, matte seals, promising to infuse daily studies with a touch of playful charm and practical design.
kawaii japan fashion Japanese Superstar Yuta Jinguji Joins AMIRI as Global Ambassador, Blending Music and High Fashion
Japanese musician and Number_i member Yuta Jinguji has been named the new global brand ambassador for luxury fashion label AMIRI. This partnership highlights the fusion of music, fashion, and global influence, celebrating Jinguji's distinctive style and creative contributions.
kawaii Travel & Local in Japan NANOPLUS Eco-Bag Reimagined: Turning Tiny Stresses into Small Joys
Discover how NANOPLUS, the palm-sized eco-bag, is evolving with a new brand concept and refreshed look, aiming to bring compact convenience and happiness to everyday life starting January 29, 2026.
kawaii Goods & Daily Items Revving Up Tradition: GReddy Teams with Kyoto’s Miyashin for Unique Automotive-Inspired Silk Crafts
Experience the thrilling fusion of high-performance car parts and exquisite Japanese chirimen fabric in a new line of gamaguchi, pouches, and furoshiki, launching January 9, 2026.
kawaii makeup japan news MAKE UP FOR EVER Unveils Daring Pink Crayon: A Multitasking Marvel for Face, Lips, and Eyes
Experience the magic of spring with MAKE UP FOR EVER's new 'Daring Pink 226' Artist Color Crayon, a versatile stick designed to transform your look with soft, translucent hues from February 1, 2026.
kawaii skincare japan news Kiehl’s Unveils “Instant Barrier Cream UFC” for Post-Treatment Skin Recovery, with Exclusive Pop-up at Hankyu Umeda
New York-born skincare brand Kiehl's is launching its "Instant Barrier*² Cream UFC" designed to soothe and protect skin after intensive beauty treatments, with a special pre-launch pop-up event in Osaka.
Sanrio Japan’s Valentine’s Day Transforms: From Romance to “Oshikatsu” and Self-Love
Aeon's 2026 Valentine's lineup reveals a fascinating shift in Japan's gift-giving culture, with "Oshikatsu" (fan activity) chocolates surging and diverse options for personal treats and non-chocolate gifts taking center stage.
Kawaii Manga Characters Ganso! BanG Dream! Girls’ Pop-Up Shop Dazzles Akihabara
Dive into the vibrant world of 'Ganso! BanG Dream! Girls' as a special pop-up shop opens in Tokyo's iconic Akihabara district. From January 23 to February 1, 2026, fans can explore exclusive merchandise and immerse themselves in the beloved mini-anime's charm.
Kawaii Game Characters Waka-Waka into High Gear: Pac-Man Races into Sonic Racing Crossworlds Today!
Gaming legends collide as Pac-Man and his ghostly companions join the high-speed action in "Sonic Racing Crossworlds" with a new paid DLC, available from January 8, 2026. Get ready for the "Pac-Man Festa" event starting January 9, and a thrilling SNS campaign for exclusive merchandise.
Kawaii Game Characters Battle Cats Unleashes 2026 New Year Gacha Event! Rare Characters and Secret Surprises Await
Ponos Corporation's beloved smartphone game 'The Battle Cats' has launched its '2026 New Year Gacha' event, running from January 8th to January 15th. This special gacha features a grand assembly of representative characters from various series, including numerous secret characters, alongside a wealth of other festive in-game events to kick off the new year.
Pokemon Catch the Snow Wave: Pokémon x CAPiTA x UNION Launch Exclusive Snowboard Sets for Young Japanese Riders
Nippon Ski Resort Development (NSD) announces the limited release of Pokémon original snowboard and binding sets, featuring world-renowned brands CAPiTA and UNION. Exclusively available for NSD Kids Program members, these eco-conscious sets aim to inspire a new generation of winter sports enthusiasts across Japan's pristine slopes.
kawaii japan character Unleash Your Inner Titan Fan: “Attack on Titan” Debuts Werewolf-Themed Merchandise!
AMNIBUS launches 13 new items featuring Eren, Levi, and more in captivating "Werewolf ver." designs, blending fantasy with everyday style for fans of "Attack on Titan."
Kawaii Game Characters Stitch Takes Over Namco: Exclusive Kawaii Cushions & Mascots Arrive!
Disney's mischievous Stitch transforms into irresistible plush cushions and charming mascots, available exclusively at Namco arcades and online from January 16, 2026. Get ready for a wave of cuteness!
kawaii Live Shows & Events in Idol Culture Idol Valentine Fes 2026: A Heartfelt Symphony of Stars Ignites Tokyo Bay
Experience Japan's hottest idols, from chart-toppers like ≠ME to beloved local acts, unite at the brand-new LaLa arena TOKYO-BAY for a unique, story-driven Valentine's celebration aimed at cheering up Japan and fostering dreams.
Kawaii Manga Characters “Girls Band Cry” Unleashes Y2K Fashion Frenzy at Marui Pop-Up!
Fans of the popular anime "Girls Band Cry" can dive into a nostalgic world of exclusive Y2K fashion-themed merchandise and vibrant displays at a special pop-up shop held at Shinjuku Marui Men from January 23 to February 1, 2026.
kawaii skincare japan news Nivea Taps Immersive In-Game Audio Ads from AdMel to Elevate Skincare Promotion
Nivea Kao collaborates with AdMel to launch an innovative audio advertising campaign for its new "Nivea Hadamigaki Gel Cleanse" within smartphone games, focusing on sensory brand experience.
kawaii japan character Blast from the Past: Thank You Mart Unveils ‘Pukupuku Awawachan’ & ‘Happy March’ Retro Collections
Thank You Mart is set to transport fans back to the nostalgic Heisei era with new collaborative goods featuring the beloved characters 'Pukupuku Awawachan' and 'Happy March'. All items are priced at an accessible 390 yen (429 yen including tax) and will be available starting late January, with online pre-orders kicking off on January 9th.
kawaii japan character Wildly Delicious: “Tabekko Doubutsu” and Chocolate Bank Unite for a Special “SAFARI” Sweet Adventure!
Japan's beloved animal biscuits, Tabekko Doubutsu, are embarking on an exciting "SAFARI" journey with the artisanal chocolate purveyors, Chocolate Bank. This limited-edition collaboration sweet, featuring a luxurious blend of strawberry-infused biscuits and rich Colombian cacao, debuts at Nagoya Takashimaya's "Amour du Chocolat" on January 16, 2026.
kawaii skincare japan news Unveil Your “Glazed Glow” with COSRX’s Revolutionary PDRN Exosome Skinplaning Glaze Mask
COSRX introduces a cutting-edge peel-off mask, the "PDRN Exosome Skinplaning Glaze Mask," designed to transform dull, rough skin into a smooth, radiant "glazed glow" complexion, featuring powerful PDRN and Exosome ingredients.
kawaii japan character PAPABUBBLE and Neko Neko Unite Again for “Cat Day” Extravaganza
Beloved cat-themed candies and bread lollipops return, inviting fans to a world of feline sweetness just in time for Japan's annual "Cat Day" celebration.
kawaii Goods & Daily Items “Ohanahanbunko”: Japan’s New “Share Bouquet” Trend Blooms with Idol Group SWEET STEADY for Valentine’s Day
Discover "Ohanahanbunko," a heartwarming flower-sharing concept born from Kinki University students, now launching with idol group SWEET STEADY for "Flower Valentine 2026."
kawaii Live Shows & Events in Idol Culture Live-Action Romance Game ‘Binbin Beppinsou’ Sets Release Date, Invites Players to a Kawaii Share House Love Story
TV Asahi and Aiming's highly anticipated live-action romance simulation game, 'Binbin Beppinsou,' officially launches on March 4, 2026. Immerse yourself in a vibrant share house life with five charming heroines, where your choices shape a unique love story. An updated demo is available now.