Dive into the New Stationery Collection
The new range from San-X covers a variety of stationery essentials, each imbued with the distinct charm of Rilakkuma and Sumikkogurashi, along with other popular characters.
Seal Bits: Soft Textures and Playful Designs
Among the most intriguing new items are the Seal Bits, priced at 495 yen (tax included). These come in eight designs, with 32 pieces per pack, featuring a unique “saramocha” (smooth and soft) texture and a matte finish. Imagine the tactile delight of these seals as you decorate your notebooks or planners!
Fans can choose from various character themes, including Rilakkuma and Chairoikoguma, or the beloved Sumikkogurashi characters, each bringing their own brand of cuteness to your collection.
Transparent Pen Pouch: Smart Storage
The new pen pouch, available for 2,750 yen (tax included), features a transparent lid that allows users to easily see its contents. This clever design helps prevent forgetting pencils or checking if they need sharpening, adding a layer of convenience to daily routines. It can comfortably store five pencils and other small stationery items like scissors and rulers.
Multi Pen Stand: Organized Desks, Happy Minds
For those who love a tidy workspace, the Multi Pen Stand, priced at 1,980 yen (tax included), is a must-have. This stand comes with drawers, allowing for organized storage of pens, scissors, and other small items, keeping your desk neat and clutter-free.
Jiyucho (Notebook): Easy Tear-Off Pages
The new Jiyucho, or blank notebook, available for 275 yen (tax included), features 24 blank pages that can be easily torn off. This makes it incredibly convenient for sharing notes or starting fresh on a new project.
Mascot Rulers and Name Seals
Other delightful additions include mascot-adorned rulers (418 yen each), featuring popular characters like Rilakkuma, Korilakkuma, and various Sumikkogurashi members, some with glitter accents. Water-resistant laminate name seals (220 yen each) in various sizes, featuring both Rilakkuma and Sumikkogurashi, are perfect for personalizing belongings for the new school term.
Meet the Beloved Characters
Rilakkuma
This laid-back bear in a costume continues to live with Korilakkuma and Kiiroitori at the home of office worker Kaoru. Rilakkuma’s main interests revolve around daily meals and snacks, with a particular fondness for hotcakes, omelets, pudding, and dango. Chairoikoguma, a friend from the Honey Forest, also shares in their adventures.
2026 marks Chairoikoguma’s 10th anniversary, with a special anniversary website offering daily fortunes, a history of past themes, and 4-panel comics. Visitors can even get special 10th-anniversary wallpapers.
Sumikkogurashi
Born in 2012 with the keyword “This is where I feel calm,” Sumikkogurashi characters embody the universal desire to find a cozy corner. From filling the corner seats on a train to securing a snug spot in a cafe, these slightly negative yet profoundly relatable characters have captured the hearts of a wide audience with their unique stories.
San-X: Crafting Kawaii for the World
San-X has been a pioneer in creating over 1,000 original characters, including Rilakkuma, Sumikkogurashi, and Tarepanda. The company extends the unique charm of its characters globally through original products, licensing, events, promotions, and media. San-X characters are known for their sweet appearance combined with a touch of humorous absurdity, offering comfort and companionship to many. This blend of cuteness and gentle humor continues to attract fans worldwide, making San-X a significant contributor to global kawaii culture.
One fan, a university student from the US studying in Japan, shared, “Rilakkuma and Sumikkogurashi stationery isn’t just cute; it’s a little piece of home that makes my study routine feel less daunting and more fun. It’s amazing how a simple pen or notebook can bring such joy!”
Where to Find These Adorable Items
These new stationery items will be available at retailers nationwide and online shops in Japan starting around February 2026. For more information and to explore the full range of San-X characters and goods, please visit the official websites:
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Goods Information (San-X official site): https://www.san-x.co.jp/blog/goods/
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San-X Net Shop: https://shop.san-x.co.jp/
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Shop List: https://www.san-x.co.jp/shoplist/index.html
Character Official Sites:
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Rilakkuma Profile: https://www.san-x.co.jp/rilakkuma/profile/
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Rilakkuma Goyo-yuri Site: https://www.san-x.co.jp/rilakkuma/
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Rilakkuma Official X: https://twitter.com/rilakkuma_gyr
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Chairoikoguma 10th Anniversary Site: https://www.san-x.co.jp/rilakkuma/chairoikoguma_10th_anniversary/
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Chairoikoguma Official X: https://x.com/Chairoikoguma_5?s=20
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Sumikkogurashi Profile: https://www.san-x.co.jp/sumikko/profile/
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Sumikkogurashi Tsushin: https://www.san-x.co.jp/sumikko/
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Sumikkogurashi Official X: https://twitter.com/sumikko_335
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San-X Official HP: https://www.san-x.co.jp/
This release not only offers practical tools for students but also reinforces the global appeal of Japanese kawaii characters. As these delightful items make their way to desks and classrooms, they are sure to spread smiles and foster a love for learning, further cementing the place of Rilakkuma and Sumikkogurashi in the hearts of fans worldwide. The continued innovation in design, blending aesthetic appeal with functionality, ensures that kawaii culture remains vibrant and relevant for generations to come.
