kawaii japan fashion
SHIBUYA109 & ViVi Unite: The New Era of Youth Marketing Begins
kawaii Goods & Daily Items Discover Your Perfect Piece: Tokyo’s “Utsuwa to Kurashi Ichi” Returns with Over 200 Booths!
The "Utsuwa to Kurashi Ichi in Tokyo vol.2" event is set to transform Showa Kinen Park into a vibrant marketplace from February 14-15, 2026. This expanded festival will feature over 200 booths, offering a diverse array of Japanese ceramics, lifestyle goods, and a newly introduced "Flower & Green Zone," inviting attendees to find unique items that enrich their daily lives.
kawaii makeup japan news Japanese Nail Art Powerhouse ‘mao nail’ Joins Forces with K-Beauty Sensation ‘naxna’ for Grand Japan Debut
Discover how the acclaimed Japanese gel nail brand 'mao nail' is partnering with the emerging Korean beauty label 'naxna' for its highly anticipated launch show, 'FIND 美 (ME) with PARK HYUNGSIK', promising an exciting blend of beauty philosophies and exclusive surprises for attendees.
kawaii haircare japan news ME-Q Unveils Customizable Folding Combs with Mirrors: Your Next Must-Have Kawaii Accessory
ME-Q, a prominent Japanese online print service, has launched a new customizable folding comb featuring an integrated mirror. This compact, full-color printable accessory, available from a single piece, is poised to become a sensation for character goods, live event merchandise, and beauty brand novelties, blending practicality with personalized 'kawaii' charm.
Kawaii Game Characters Unleash Your Inner Pegasus-Unicorn: GLOOMY Bear Takes Over Cure Maid Café for the Year of the Horse!
Akihabara's iconic Cure Maid Café is transforming into a fantastical realm for the '2026 Year of the Horse Pure Pegasus-Unicorn GLOOMY Cafe,' running from January 17th to 28th, 2026. This limited-time event features an array of GLOOMY-themed dishes, desserts, and drinks, culminating in a special character greeting event on January 25th.
kawaii Travel & Local in Japan Atami’s Sweetest Winter Escape: Ichigo BonBonBERRY Unveils Decadent Strawberry-Chocolate Delights!
From January 10th, Ichigo BonBonBERRY ATAMI HOUSE. introduces a limited-time collection of luscious strawberry and chocolate sweets, offering a melt-in-your-mouth experience with the season's freshest berries in charming Atami.
kawaii japan fashion AMERICAN HOLIC and PENNEY’S Unleash Their Third “Amekaji” Collaboration: A Spring Collection Steeped in Vintage Charm and Playful Pink FOX
AMERICAN HOLIC and PENNEY'S launch their highly anticipated third collaboration, featuring 10 new "Amekaji" (American Casual) items for spring, highlighted by the exclusive Pink FOX motif, available from January 10th.
Sanrio Sweet Symphony Unfolds: Harmonyland Unveils “CHOCOLAT×FRUIT” Event, Featuring First-Ever “Tabekko Doubutsu” Collaboration!
Sanrio Character Park Harmonyland in Oita Prefecture launched its enchanting "HARMONYLAND CHOCOLAT×FRUIT" event, bringing together Sanrio favorites with the beloved "Tabekko Doubutsu" animal cracker characters for the first time. Visitors can immerse themselves in a sweet-themed world with unique photo spots, exclusive merchandise, a lively stage show, and delectable chocolate and fruit-inspired treats.
Kawaii Game Characters “Gnosia” Characters Hit the Arcade in Style! Namco Collaboration Unveils Exclusive Denim-Themed Merchandise
The TV Anime 'Gnosia' is partnering with Namco for a special "Denim Arcade" campaign, offering fans a unique collection of exclusive merchandise and exciting in-game and social media promotions.
kawaii skincare japan news Cultivate Your Glow: Kimura Soap Unveils HASHUKA, a New Skincare Brand Rooted in Japanese ‘Tsuchi-zukuri’ Philosophy
Centuries-old Japanese soap maker Kimura Soap introduces HASHUKA, its first skincare line, launching with a unique 'Night Veil' emulsion designed to 'cultivate' the skin for optimal moisture and resilience, drawing inspiration from plant vitality.
Fan Culture & Interaction in kawaii Idol Life SKE48 x Men’s Clear’s “C’s”: Get Closer to Your Idols with Exclusive Skincare Event in Nagoya!
SKE48 members are set to host a special "Original Benefit Handover Event" at Don Quijote Sakae Honten, collaborating with Men's Clear's skincare brand "C's." Fans purchasing eligible "C's" products will receive exclusive signed cards directly from the idols, offering a unique opportunity to connect with their favorite SKE48 members.
kawaii makeup japan news Majolica Majorca Unveils Next-Gen Mascara with Revolutionary “Washable Lock Technology”
Majolica Majorca is set to transform eye makeup with its new "Lash Expander NeoLash" mascara, featuring the groundbreaking "Washable Lock Technology." This innovative product promises to deliver both powerful, long-lasting curl retention and the convenience of easy removal with warm water, addressing a long-standing desire among mascara users.
kawaii japan beauty LIPS Monthly Trend Awards Unveil January’s Hottest Beauty Buzz: How “Best Cosme” Wins Ignite Viral Sensations
The LIPS Monthly Trend Awards for January 2026 highlight a significant impact from the "LIPS Best Cosme 2025" winners, with many acclaimed products experiencing renewed viral popularity. This report delves into the top-ranking items across cosmetics, base makeup, skincare, and haircare, revealing how consumer engagement and innovative marketing strategies are shaping Japan's beauty landscape.
kawaii haircare japan news Unlock Salon-Quality Straight Hair at Home: Ur.Salon Debuts Revolutionary Ultra Straight Hair Iron
Ur.Salon, a lifestyle beauty brand by KURUKURU Co., Ltd., has launched its "Ultra Straight Hair Iron" on January 9, 2025. This innovative device promises professional-grade sleek hair that lasts all day, thanks to its unique hot and cold double plate structure designed to combat frizz and heat damage effectively.
kawaii japan fashion N21 Unveils Japan-Exclusive Valentine’s Treasures: Kuromi, MLB, and Steiff Collide in Stylish Pop-Up Extravaganza
Italian fashion house N21 is launching a series of Japan-exclusive items perfect for Valentine's Day, featuring captivating collaborations with Sanrio's beloved Kuromi, cap brand '47 and MLB, and luxury plush maker Steiff. These unique collections will be showcased at limited-time pop-up events across major Japanese cities, offering a blend of playful charm and sophisticated style.
Sanrio Ito Yokado Unveils a ‘Chocolate Museum’ for Valentine’s 2026
Japan's retail giant expands its Valentine's Day lineup by 10%, featuring exclusive Sanrio, Netflix, and Godiva collaborations alongside delightful 'Jibun Choco' treats designed to captivate every heart.
kawaii Travel & Local in Japan Atami Pudding Factory Debuts with Retro Public Bath Charm: Witness Freshness in the Making!
Experience the unique blend of freshly made puddings and nostalgic 'retro public bath' aesthetics at Atami Pudding's new sixth store, aiming to revitalize Atami's hidden streets.
kawaii Travel & Local in Japan Japan’s 2026 Pulse Check: Cost of Living Fears Outweigh Income Anxieties, While Young Women Prioritize Health and Hobbies
A new survey reveals Japan's core anxieties for 2026: surging cost of living and personal health concerns, while young women's passion for hobbies and fashion defies economic caution.
Sumikkogurashi Rilakkuma’s “Yuruyuru Pokapoka” Series Expands with New Friends and Adorable Goods
Prepare for a wave of cuteness as Korilakkuma, Kiiroitori, and Chairoikoguma join the relaxed 'Yuruyuru Pokapoka' collection, bringing a fresh array of stationery, plushies, and lifestyle items starting February 2026.
kawaii makeup japan news Lancôme’s Legendary Juicy Tubes Make a Triumphant Return, Promising Plump, Sparkling Lips
The iconic Lancôme Juicy Tubes, beloved for their fruity scent and juicy finish, are set to relaunch on February 6, 2026. This revival brings back a cult favorite with 6 vibrant shades, inviting a new generation to experience its captivating charm and signature plump, glossy effect.
Sumikkogurashi Sentimental Circus Unveils ‘Warmth, Fleeting Soap Bubble Night’: Shappo’s 15-Year Journey Culminates in a Relaxing Bathtime Escape
San-X's beloved Sentimental Circus introduces its 39th enchanting theme, celebrating protagonist Shappo's enduring adventures with a soothing bath-inspired collection, set to launch in February 2026.
Sumikkogurashi Sumikkogurashi’s New “Tanuki no Manmaru Restaurant” Theme: A Deliciously Round Adventure Awaits!
Get ready for an adorable feast! Sumikkogurashi characters are getting delightfully plump in their new "Tanuki no Manmaru Restaurant" theme, launching in February 2026 with a charming lineup of plushies, kitchenware, and stationery.
kawaii makeup japan news Dream Skin Come True: Club Suppin Loose Powder Unveils Nationwide, Offering Poreless Perfection You Can Sleep In
Japan's beloved "Suppin" (bare-faced) beauty line introduces its first loose powder, promising a fluffy, poreless finish and oil control, all while being gentle enough to wear overnight. This highly anticipated product, with its unique skincare-infused formula, is set to launch nationwide on February 23, 2026.
kawaii skincare japan news HARIMARO Revolutionizes Skincare with New ‘Stratum Corneum Prep Toner Pads’
Japanese skincare brand HARIMARO introduces innovative toner pads designed to gently exfoliate and prepare the skin's outermost layer for enhanced absorption. Launching January 9, 2026, these pads combine AHA/BHA with botanical ingredients for a refreshed, hydrated complexion.
Sumikkogurashi Embark on a Kawaii Journey: Rilakkuma and Sumikkogurashi Unveil New Travel Essentials
San-X is set to release a delightful new series of travel goods featuring beloved characters Rilakkuma and Sumikkogurashi in February 2026, combining functional design with irresistible cuteness to make every trip more enjoyable.
kawaii skincare japan news FANCL Fukuoka Flagship Reimagined: Step Into a New Era of Personalized Beauty
Discover Enhanced Counseling and Exclusive Offers at the Grand Relaunch of Daimaru Fukuoka Tenjin Store. FANCL is set to unveil its newly renovated Daimaru Fukuoka Tenjin store on January 16, 2026, promising an expanded, more comfortable space for personalized beauty consultations. This relaunch introduces a relaxed counseling environment, innovative product testing areas, and a host of exclusive campaigns and 先行販売 (senkō hanbai - pre-sale) items designed to delight beauty enthusiasts.
Sumikkogurashi Unbox Joy: Rilakkuma & Sumikkogurashi Unveil New Stationery for a Kawaii-Filled School Year!
San-X is set to brighten up classrooms and desks with an enchanting new collection of Rilakkuma and Sumikkogurashi stationery, launching in February 2026. This release introduces innovative items like transparent-lid pen pouches and irresistibly soft, matte seals, promising to infuse daily studies with a touch of playful charm and practical design.
kawaii japan fashion Japanese Superstar Yuta Jinguji Joins AMIRI as Global Ambassador, Blending Music and High Fashion
Japanese musician and Number_i member Yuta Jinguji has been named the new global brand ambassador for luxury fashion label AMIRI. This partnership highlights the fusion of music, fashion, and global influence, celebrating Jinguji's distinctive style and creative contributions.
kawaii Travel & Local in Japan NANOPLUS Eco-Bag Reimagined: Turning Tiny Stresses into Small Joys
Discover how NANOPLUS, the palm-sized eco-bag, is evolving with a new brand concept and refreshed look, aiming to bring compact convenience and happiness to everyday life starting January 29, 2026.
kawaii Goods & Daily Items Revving Up Tradition: GReddy Teams with Kyoto’s Miyashin for Unique Automotive-Inspired Silk Crafts
Experience the thrilling fusion of high-performance car parts and exquisite Japanese chirimen fabric in a new line of gamaguchi, pouches, and furoshiki, launching January 9, 2026.
kawaii makeup japan news MAKE UP FOR EVER Unveils Daring Pink Crayon: A Multitasking Marvel for Face, Lips, and Eyes
Experience the magic of spring with MAKE UP FOR EVER's new 'Daring Pink 226' Artist Color Crayon, a versatile stick designed to transform your look with soft, translucent hues from February 1, 2026.