Kawaii Skincare: A Clear, Gentle Morning and Night Routine for Every Skin Type

Global derma cosmetic brand MEDIHEAL's "Derma Lab" pop-up store in Shibuya Loft, featuring a collaboration with K-pop idol group PLAVE, drew massive crowds and saw exclusive items sell out rapidly, highlighting the brand's widespread global appeal.

A new survey by PEPPER LIKES reveals that Japan-loving overseas influencers believe Japanese cosmetics, particularly skincare, hold the key to captivating international markets. The findings emphasize pre-trip research and the unique strengths of J-Beauty.

JPSLAB's groundbreaking eyelash serum, featuring ultra-high pressure exosome technology, earns the top spot in the prestigious "LDK The Beauty" awards, promising luscious lashes for beauty enthusiasts worldwide.

Discover the "Hyaluronic Acid Anti-Aging 5-Item Set" from Kewpie Wellness, a limited-edition collection designed to bring radiance and deep hydration this festive season, featuring Kewpie's exclusive high-performance hyaluronic acid.

The ultra-compact Re・De Suhada Stick Facial Device, blending EMS, LED, warmth, and vibration, has earned the top spot in LIPS Best Cosmetics 2025, celebrating its innovative approach to accessible beauty.

Japanese skincare sensation Lypo-C SKINBEAUTY's First Glow Essence has rapidly achieved critical acclaim, securing 16 'Best Cosmetics' awards from leading domestic beauty magazines within two months of its October 2025 launch. This remarkable achievement highlights the product's innovative 'pure Vitamin C' formulation and its commitment to delivering tangible results, building on the legacy of the popular Lypo-C inner care brand.

Discover RICE UP SKIN, the innovative first-aging care series from Real Co., Ltd., celebrated by "LDK the Beauty" and now offering complimentary samples at @cosme OSAKA's popular vending machines. Experience the power of fermented rice for radiant skin.

Discover how SKINFONIA and Omotesando Wiz Clinic are revolutionizing winter skincare with their limited-time 'Silky Smooth Skin Plan,' blending medical treatments with advanced skincare to combat dryness and promote 'skin nurturing' for a radiant complexion.

KOSÉ introduces the Sekkisei BLUE Dewy Fresh Day Serum, a revolutionary daytime beauty serum that shifts the focus of UV care to 'pre-emptive care,' safeguarding skin against daily environmental damage for a luminous, hydrated glow.

Discover the revolutionary all-in-one serum gel, infused with unique lactobacillus-derived 'Lactocard®' for a radiant, hydrated glow, launching December 1, 2025.

Discover a three-month pop-up at Ethical&SEA+m Umeda Tsutaya Books, offering meticulously crafted, nature-derived skincare for thoughtful gifting and personal wellness.

Premium vegan skincare brand d'Alba is set to enchant Tokyo with its "City of Glow" pop-up event across Omotesando and Harajuku this holiday season. Featuring dazzling illuminations, exclusive product launches, and immersive experiences, the event aims to become a radiant beacon of beauty in the heart of the city, redefining the holiday shopping experience.

NALC, a leading genderless cosmetics brand, announces the launch of its groundbreaking 'Body Scrub Pack' featuring a unique pump dispenser and natural corn cob scrub for gentle yet effective exfoliation and deep hydration, set to redefine daily body care routines.

NALC, a pioneering genderless cosmetics brand from Japan, celebrates a remarkable achievement, exceeding 400,000 units sold and championing inclusive beauty for all.

Discover the revolutionary EMS-powered beauty brush that transforms hair, scalp, and face care into a simple 'nagara-care' ritual, now available for general purchase.

JUBI LAB introduces 'Mimi Samurai,' a new ear cleansing lotion inspired by Edo-era traditions, designed to refresh, soothe, and eliminate odors for a premium ear care experience.