The “Brush-and-Care” Revolution: CLiONE spa+ Now Available for General Purchase
Japan’s innovative beauty brand CLiONE, by Han Brothers Inc., has officially launched the general sale of its highly anticipated EMS-equipped beauty brush, the CLiONE spa+. This groundbreaking device, which garnered over 8000% of its funding goal on the crowdfunding platform Makuake, promises to redefine daily beauty routines starting November 28, 2025.
The CLiONE spa+ is designed for what is known in Japan as “nagara-care”—the art of multitasking your beauty routine. This means you can effortlessly care for your hair, scalp, and face simply by brushing. Its immense success on Makuake speaks volumes about the growing demand for convenient yet effective beauty solutions among individuals with demanding schedules.
Born from a Need for Effortless Elegance
A market survey conducted in August 2025 revealed a significant demand for multi-functional yet user-friendly beauty devices. In the hustle and bustle of modern life, finding dedicated time for intricate skincare and scalp treatments can be a challenge. The CLiONE spa+ was developed as a “new generation brush” to meet this very need, enabling comprehensive care during daily rituals like bath time or moments of relaxation, all through the simple act of brushing.
Unveiling the CLiONE spa+’s Core Features
This innovative brush integrates several advanced technologies to deliver a holistic beauty experience:
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EMS for Head-to-Face Approach: Equipped with unique low-frequency EMS (Electrical Muscle Stimulation), the brush gently stimulates both the scalp and facial muscles. This allows users to not only care for their scalp but also achieve a lifting effect on the face (by moving the device upwards) simultaneously, just by brushing their hair.
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Waterproof for Bath Time Bliss (IPX6): The CLiONE spa+ boasts an IPX6 waterproof rating, making it perfectly safe for use in the shower or bath. Imagine enhancing your shampoo or conditioner routine with a relaxing, stimulating massage—it’s “nagara-care” at its finest, transforming routine into ritual.
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Static Prevention with Negative Ions: The device also emits 3 million negative ions per cubic centimeter, helping to reduce static electricity and promote smoother, shinier hair.
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LED Light Therapy: Featuring both red and blue LED lights, the CLiONE spa+ incorporates light therapy, a popular element in advanced beauty treatments, enhancing its multi-faceted approach to care.
One beauty influencer remarked, “It’s like having a spa treatment in your own shower—game-changing for busy schedules!”
Product Overview
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Product Name: CLiONE spa+ (クリオネ スパプラス)
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General Release Date: November 28, 2025
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Price: 38,500 JPY (tax included)
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Color: Pink Gold
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Specifications:
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EMS: 3 waveforms (10 adjustable levels)
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LED: Red and Blue
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Negative Ions: 3 million/cm³
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Size: 252mm × 74.5mm × 52mm
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Weight: 180.3g
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Waterproof: IPX6
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Sales Locations:
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Directly managed store “Pstation”: https://item.rakuten.co.jp/pstation/clione-spaplus/
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Salons nationwide
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Official Website: https://plamine.jp/
The Future of Kawaii Beauty: Efficiency Meets Elegance
The general release of the CLiONE spa+ signifies more than just a new product; it represents a forward leap in integrating advanced beauty technology into everyday life, especially within the context of Japan’s “kawaii” culture, which often celebrates thoughtful design and holistic self-care. This innovative device not only caters to the demand for efficient beauty solutions but also highlights Japan’s commitment to integrating advanced technology with daily routines, a trend that will surely influence kawaii beauty practices globally, making sophisticated self-care more accessible and enjoyable for everyone. It demonstrates how modern convenience can harmoniously blend with the desire for exquisite personal care, setting a new standard for beauty tools worldwide.
