kawaii japan lab
A Symphony of Voices: 100 Streamers Achieve Guinness World Record with JOYSOUND Karaoke Relay
Kawaii Japan Beauty: Cute Cosmetics, New Releases & Where to Buy
kawaii makeup japan news Unlock Your Inner Fashionista: BYMERZY’s Chic Keyring Cosmetics Hit Japan!
Discover the latest Korean beauty trend as BYMERZY launches its adorable and affordable 'Let's Wearing' tint and lip & cheek collection, perfect for expressing your unique style.
kawaii skincare japan news MEDIHEAL’s “Derma Lab” Pop-Up in Shibuya Loft Concludes with Roaring Success, PLAVE Collaboration Items Sold Out!
Global derma cosmetic brand MEDIHEAL's "Derma Lab" pop-up store in Shibuya Loft, featuring a collaboration with K-pop idol group PLAVE, drew massive crowds and saw exclusive items sell out rapidly, highlighting the brand's widespread global appeal.
kawaii skincare japan news Unveiling Japan’s Next Global Beauty Obsession: Influencers Crown Skincare as Must-Share Product
A new survey by PEPPER LIKES reveals that Japan-loving overseas influencers believe Japanese cosmetics, particularly skincare, hold the key to captivating international markets. The findings emphasize pre-trip research and the unique strengths of J-Beauty.
kawaii makeup japan news Unveiling a Floral Symphony for Your Lips: FEMMUE Debuts Its First Skincare-Infused Lipstick Collection
FEMMUE, the modern botanical skincare brand, is set to launch its inaugural color makeup collection, "FEMMUE Le Rouge" lipsticks. This innovative line combines rich color with advanced skincare benefits, featuring plant-derived ingredients and a unique semi-glow finish, enhancing natural beauty with every application.
kawaii haircare japan news Experience Spring’s First Whisper: L’air De SAVON Unveils ‘Bloom With’ Fragrance
A delicate floral savon scent, 'more than fabric softener, less than perfume,' captures the joyful anticipation of cherry blossoms blossoming, set for a limited release.
kawaii haircare japan news ReFa VITALWEAR and LINEN Elevate Hilton Yokohama Stay with “Wellness Experience”
Experience luxurious recovery as beauty brand ReFa's VITALWEAR and LINEN collections are integrated into a special accommodation plan at the Hilton Yokohama, offering guests an unparalleled blend of comfort and self-care.
kawaii japan beauty TikTok Sensation Chanchanmaru Redefines Beauty, Crowned Creator of the Year at Japan’s Top Awards
Unlock-affiliated creator Chanchanmaru's innovative 'Funny x Beauty' style has earned her the prestigious Beauty Creator of the Year Grand Prix at the TikTok Awards Japan 2025, signaling a new era for engaging and entertaining beauty content.
kawaii makeup japan news Unveiling the Future of Clean Beauty: FANCL’s Mild Cleansing Oil Gets a Revolutionary Upgrade
Japan's beloved 'Mild Cleansing Oil' from FANCL, a consistent top-seller for 16 years, is set for a groundbreaking renewal. Featuring the innovative 'Select Cleanse Technology,' this eighth-generation formula promises unparalleled makeup removal while safeguarding skin's essential moisture, redefining the cleansing experience for beauty enthusiasts worldwide.
kawaii makeup japan news ettusais Unveils Winter Collection: Embrace the Radiant Pink Glow
Discover ettusais' latest winter makeup collection, featuring new eyeshadow, liquid eyeliner, and tint rouge designed to bring a touch of 'happy pink' radiance and sophisticated allure to your look this season.
kawaii haircare japan news Actor Sho Kasamatsu and MAPUTI Unite for a “Heart-Fluttering” Web Video Series
MAPUTI, the popular femcare brand, has launched an exciting new web video series featuring actor Sho Kasamatsu, designed to captivate audiences with its unique fragrance and heartwarming scenarios.
kawaii skincare japan news Unlabel Lab EX Eyelash Serum Crowned “Cosme of the Year 2025” by LDK The Beauty
JPSLAB's groundbreaking eyelash serum, featuring ultra-high pressure exosome technology, earns the top spot in the prestigious "LDK The Beauty" awards, promising luscious lashes for beauty enthusiasts worldwide.
kawaii makeup japan news Unleash Your Inner Radiance: Daimaru Kyoto’s ‘Kirei UP FESTIVAL’ Invites You to Discover Your Holiday Self
Daimaru Kyoto is hosting the 'Kirei UP FESTIVAL' from December 10 to 25, 2025, transforming its 1st-floor cosmetics department into a vibrant hub of beauty discovery. This special event aims to help visitors "Find the Self You Want to Be!" by showcasing two captivating makeup themes: 'Natural & Cute' and 'Cool & Elegant.'
kawaii makeup japan news A’pieu Unveils Sweet Secret for Flawless Skin: Meringue and Pudding Primers Promise Pore-less Perfection
Get ready for ultra-smooth, filter-like skin as A'pieu introduces two delightful cream primers, the "Waterlock Meringue Pore Filter" and "Waterlock Pudding Tone Up Filter," launching nationwide on December 3, 2025.
kawaii makeup japan news to/one Unveils First-Ever Matte Lip for Spring 2026 Collection
Japanese natural & organic makeup brand to/one is launching its "2026 SS Collection," featuring the brand's first-ever matte lipstick and new single eyeshadow shades. This collection, inspired by "Soft Distortion," offers a delicate yet captivating spring aesthetic.
kawaii makeup japan news Unveiling VIRGIN ME Cleansing: Experience a “New Sensation” in Makeup Removal, Infused with Luxurious Doctors Oil
Dr. White Co., Ltd. introduces its innovative VIRGIN ME Cleansing Cream and Oil, featuring the highly acclaimed Doctors Oil for a moisturized, non-drying cleanse. A special 20% off launch campaign is available for a limited time.
kawaii makeup japan news Enamor’s Mellow Melting Cheek Sweeps 9 Beauty Awards, Igniting Global Kawaii Trends
Kaji Eriko's Enamor Mellow Melting Cheek, launched in March 2025, has achieved an impressive nine beauty awards, including top honors in Hong Kong, solidifying its status as a global sensation in just eight months.
kawaii makeup japan news SKINFOOD Unveils 4 Exclusive LINE Gift Sets to Illuminate Winter Skin
Discover SKINFOOD's special winter skincare collection, designed to nourish and revitalize dry skin, available through LINE Gift just in time for the holiday season.
kawaii skincare japan news Kewpie Wellness Unveils Enchanting Christmas Season Limited Edition: The Hyaluronic Acid Anti-Aging 5-Item Set
Discover the "Hyaluronic Acid Anti-Aging 5-Item Set" from Kewpie Wellness, a limited-edition collection designed to bring radiance and deep hydration this festive season, featuring Kewpie's exclusive high-performance hyaluronic acid.
kawaii makeup japan news Lov me Touch Clinches Dual Victories at Rakuten Best Cosme 2025: A Testament to Japanese Skincare Excellence
Discover how Lov me Touch's 'Skin Barrier Nano Milk Rich' and 'Lov me Lips' captured the hearts of Japanese consumers, securing prestigious third-place awards in key categories.
kawaii makeup japan news Actress Rio Uchida Transforms Tokyo Station into a Sanctuary of Skin & Gratitude
Celebrating 25 years of Riceforce, the skincare brand unveiled the 'Thanks Rice' pop-up event at JR Tokyo Station, featuring actress Rio Uchida as a one-day store manager, highlighting the enduring power of Japan's staple grain and the beauty of self-care.
kawaii japan beauty Beauty Unboxed: Japan’s Renowned @cosme STORE Set to Dazzle Nagoya’s mozo Wonder City This December
Japan's leading beauty platform, @cosme, is bringing its beloved 'try and discover' concept to a physical realm with the grand opening of @cosme STORE at mozo Wonder City on December 19, 2025. This highly anticipated launch promises a vibrant new destination for beauty enthusiasts in Nagoya, offering an expansive selection from cult favorites to luxury brands, all within an interactive shopping environment.
kawaii skincare japan news Tiny Tech, Big Win: Re・De Suhada Stick Facial Device Crowned Best New Beauty Gadget of 2025
The ultra-compact Re・De Suhada Stick Facial Device, blending EMS, LED, warmth, and vibration, has earned the top spot in LIPS Best Cosmetics 2025, celebrating its innovative approach to accessible beauty.
kawaii skincare japan news Lypo-C SKINBEAUTY First Glow Essence Garners 16 Top Beauty Awards in Just Two Months
Japanese skincare sensation Lypo-C SKINBEAUTY's First Glow Essence has rapidly achieved critical acclaim, securing 16 'Best Cosmetics' awards from leading domestic beauty magazines within two months of its October 2025 launch. This remarkable achievement highlights the product's innovative 'pure Vitamin C' formulation and its commitment to delivering tangible results, building on the legacy of the popular Lypo-C inner care brand.
kawaii skincare japan news RICE UP SKIN: The Fermented Rice Skincare Line Praised by “LDK the Beauty” Now Available for Free Samples at @cosme OSAKA
Discover RICE UP SKIN, the innovative first-aging care series from Real Co., Ltd., celebrated by "LDK the Beauty" and now offering complimentary samples at @cosme OSAKA's popular vending machines. Experience the power of fermented rice for radiant skin.
kawaii skincare japan news Winter Skin Salvation: SKINFONIA and Omotesando Wiz Clinic Unveil ‘Silky Smooth Skin Plan’
Discover how SKINFONIA and Omotesando Wiz Clinic are revolutionizing winter skincare with their limited-time 'Silky Smooth Skin Plan,' blending medical treatments with advanced skincare to combat dryness and promote 'skin nurturing' for a radiant complexion.
kawaii skincare japan news Beyond UV Protection: Sekkisei BLUE Unveils a ‘Pre-emptive Care’ Serum for Radiant Skin
KOSÉ introduces the Sekkisei BLUE Dewy Fresh Day Serum, a revolutionary daytime beauty serum that shifts the focus of UV care to 'pre-emptive care,' safeguarding skin against daily environmental damage for a luminous, hydrated glow.
kawaii japan beauty Sparkling Lips for the Holidays: tilnus Unveils Warming Plumper with NiziU’s Festive New Visual!
Japan-Korea joint cosmetic brand 'tilnus' has launched the limited-edition 'Sunlit Pearl Plumper,' a warming lip plumper designed to create plump, pearl-kissed lips for the holidays. Featuring a mild warming sensation and lustrous pearl finish, the product is showcased in a new Christmas-themed visual starring image models NiziU, inviting fans to embrace festive charm.
kawaii makeup japan news tilnus Unveils Dazzling Warm-Sensation Plumper for the Holidays, Featuring NiziU’s Festive New Visuals!
Makeup brand tilnus is set to launch a limited-edition warm-sensation lip plumper that delivers a shimmery, plumped-up look for the holiday season. The release is accompanied by new, Christmas-themed visuals starring the popular idol group NiziU, bringing a touch of festive magic to beauty routines.
kawaii japan beauty Velvet Bunny’s “VIOLET KISS” Eau de Toilette Achieves Dual #1 Status in Japan and Korea, Captivating Hearts with its Unique “Skin Perfume” Concept
Korean vegan fragrance brand Velvet Bunny's "VIOLET KISS" eau de toilette has rapidly ascended to the top of major e-commerce platforms in both Japan and Korea, becoming a sensation known as the "confession-receiving perfume."
kawaii skincare japan news Unlock Your Skin’s Secret Garden: Koei Science Unveils ‘Moist Lamuse Brightening Gel’
Discover the revolutionary all-in-one serum gel, infused with unique lactobacillus-derived 'Lactocard®' for a radiant, hydrated glow, launching December 1, 2025.