Unleash Your Inner Radiance: Daimaru Kyoto’s ‘Kirei UP FESTIVAL’ Invites You to Discover Your Holiday Self

Embrace “Natural & Cute”

For those who adore a sweet yet modern allure, the “Natural & Cute” look offers a blend of warmth and subtle playfulness. Here are some key products for achieving this style:

• RMK:

  • Synchromatic Eyeshadow Palette 04 (¥6,380 tax included): A sepia-pink palette that shifts from sweet to sophisticated with layering.

  • Pure Complexion Blush 12 (¥3,630 tax included): A lilac blush that enhances skin transparency with a refined glow.

  • Velvet Scene Lip Color (Refill) 02 (¥3,080 tax included) and Lip Color Case WS (¥1,100 tax included): A gentle, nudie pink for an innocent yet poised finish.
    
    
    
    

• PAUL & JOE:

  • Eye Design Palette 03 (¥5,500 tax included): A versatile palette combining matte and shine bases for adorable, sweet eye looks.
    
    

• SUQQU:

  • Signature Color Eyes 14 (¥7,700 tax included): A one-tone palette with beige to brown gradients infused with coral pink nuances, creating a captivating yet basic finish.
    
    

Discover “Cool & Elegant”

For those who seek a sophisticated and refined presence, the “Cool & Elegant” style offers striking depth and allure. Explore these exquisite items to achieve an elegant transformation:

• LUNASOL:

  • Eye Coloration N 10 (¥7,700 tax included): A four-color eyeshadow set with rich colors and textures for a three-dimensional, impressive eye look.

  • Coloring Glaze 04 (¥6,820 tax included): A cheek color that provides a natural flush and beautiful dimension.

  • Bare Color Balm 03 (¥4,620 tax included): A lip color balm that offers clear color and enhances lip fullness with sheer luminosity.
    
    
    
    

• ADDICTION:

  • The Single Eyeshadow (003C/016P/001SP/005N) (Refill: ¥2,530 tax included; Cases separate): Sixty essential shades with five calculated textures, offering high adhesion and clear color without muddiness.
    
    

• GIVENCHY:

  • Le Neuf Givenchy No.16 (¥8,360 tax included): A limited-edition palette offering looks from daily chic to elegant party glamour.
    
    

• ALBION:

  • Excia Eye Color Volonte 07 (¥6,600 tax included): Eight shades offering transparent color and depth without muddiness, fitting smoothly for lasting shine.
    
    

Exclusive Event & Present Campaigns

The festival includes exciting opportunities for attendees to engage with beauty experts and win exclusive prizes.

Touch-up Event

From December 15 (Monday) to December 19 (Friday), customers spending ¥15,000 or more (tax included) on a single receipt at the 1st-floor cosmetics department can receive a complimentary eye makeup touch-up. A beauty advisor from their purchased brand will apply either the “Natural & Cute” or “Cool & Elegant” look of their choice. Participating brands include:

• Acseine, ADDICTION, Attenir, RMK, ALBION, Yves Saint Laurent Beauté, IPSA, Estée Lauder, est, COVERMARK, CLARINS, CLINIQUE, GUERLAIN, SISLEY, GIVENCHY, shu uemura, SUQQU, TOM FORD, HABA, BOBBI BROWN, PAUL & JOE, LANCOME, LUNASOL.

Present Campaign

Throughout the festival, from December 10 (Wednesday) to December 25 (Thursday), customers who spend ¥15,000 or more (tax included) on a single receipt at the 1st-floor cosmetics department will be entered into a lottery. Twenty lucky winners (10 for each set) will receive a full makeup set (eyeshadow, cheek, and lip) from either the RMK “Natural & Cute” collection or the LUNASOL “Cool & Elegant” collection.

Customers can apply multiple times during the period, though winnings are limited to one per person. For more details, interested individuals can visit the official entry page: https://mdh.fm/BeUI/form/entry?redirect=1&ReqID=member&CustID=A6036U&MemberID=149873

This festival at Daimaru Kyoto is more than just a shopping event; it’s a celebration of personal style and the joy of discovering oneself through beauty. The vibrant atmosphere and expertly curated selections make it a must-visit for anyone looking to refresh their look for the festive season. Such events highlight how Japanese department stores continue to foster a culture of beauty exploration, influencing global trends with their unique blend of elegance and innovation.