Kawaii Makeup Japan News: New Launches, Limited Editions & Where to Buy

Seoul-based creative makeup brand 3CE partners with digital painter RAM HAN to launch the 'Dreamy Scarf Edition,' featuring exclusive Shine Reflector lip glosses and Multi Eye Color Palettes with playful, scarf-inspired designs. Available only on ZOZOCOSME from December 22, 2025, this collaboration blends fashion and art to redefine winter beauty.

Transform your eyes with "idoly," a new color contact lens brand launching on December 26, 2025, featuring ≠ME's Hitomi Suzuki. Designed to achieve an "eternally confirmed favorite" idol-like gaze, the collection offers five captivating shades that promise to add confidence and sparkle to your look.

Discover the top-ranked cosmetics and skincare products set to dominate 2025, as revealed by the prestigious "HANDS THE BEST" awards from Japan's beloved retailer, Hands.

The K-Pop Sensation Brings a Fresh Wave of Creativity, Fronting the Evolved "Powder Kiss" Series Launch in 2026.

Burberry Beauty has opened a new permanent counter at Shibuya Scramble Square, marking its third location in Japan. The store offers a full line of makeup and fragrance collections, blending British heritage with modern design, and features exclusive items.

Discover exclusive cosmetics and delightful treats at the limited-time Shibuya Loft pop-up, celebrating four decades of beauty.

Noevir's prestigious Speziale series introduces new makeup items for Spring 2026, featuring a luxurious blend of eight shared skincare ingredients. This collection promises radiant finishes and lasting hydration, merging beauty with advanced skin care.

Discover the latest Korean beauty trend as BYMERZY launches its adorable and affordable 'Let's Wearing' tint and lip & cheek collection, perfect for expressing your unique style.

FEMMUE, the modern botanical skincare brand, is set to launch its inaugural color makeup collection, "FEMMUE Le Rouge" lipsticks. This innovative line combines rich color with advanced skincare benefits, featuring plant-derived ingredients and a unique semi-glow finish, enhancing natural beauty with every application.

Japan's beloved 'Mild Cleansing Oil' from FANCL, a consistent top-seller for 16 years, is set for a groundbreaking renewal. Featuring the innovative 'Select Cleanse Technology,' this eighth-generation formula promises unparalleled makeup removal while safeguarding skin's essential moisture, redefining the cleansing experience for beauty enthusiasts worldwide.

Discover ettusais' latest winter makeup collection, featuring new eyeshadow, liquid eyeliner, and tint rouge designed to bring a touch of 'happy pink' radiance and sophisticated allure to your look this season.

Daimaru Kyoto is hosting the 'Kirei UP FESTIVAL' from December 10 to 25, 2025, transforming its 1st-floor cosmetics department into a vibrant hub of beauty discovery. This special event aims to help visitors "Find the Self You Want to Be!" by showcasing two captivating makeup themes: 'Natural & Cute' and 'Cool & Elegant.'

Get ready for ultra-smooth, filter-like skin as A'pieu introduces two delightful cream primers, the "Waterlock Meringue Pore Filter" and "Waterlock Pudding Tone Up Filter," launching nationwide on December 3, 2025.

Japanese natural & organic makeup brand to/one is launching its "2026 SS Collection," featuring the brand's first-ever matte lipstick and new single eyeshadow shades. This collection, inspired by "Soft Distortion," offers a delicate yet captivating spring aesthetic.

Dr. White Co., Ltd. introduces its innovative VIRGIN ME Cleansing Cream and Oil, featuring the highly acclaimed Doctors Oil for a moisturized, non-drying cleanse. A special 20% off launch campaign is available for a limited time.

Kaji Eriko's Enamor Mellow Melting Cheek, launched in March 2025, has achieved an impressive nine beauty awards, including top honors in Hong Kong, solidifying its status as a global sensation in just eight months.

Discover SKINFOOD's special winter skincare collection, designed to nourish and revitalize dry skin, available through LINE Gift just in time for the holiday season.

Discover how Lov me Touch's 'Skin Barrier Nano Milk Rich' and 'Lov me Lips' captured the hearts of Japanese consumers, securing prestigious third-place awards in key categories.

Celebrating 25 years of Riceforce, the skincare brand unveiled the 'Thanks Rice' pop-up event at JR Tokyo Station, featuring actress Rio Uchida as a one-day store manager, highlighting the enduring power of Japan's staple grain and the beauty of self-care.

Makeup brand tilnus is set to launch a limited-edition warm-sensation lip plumper that delivers a shimmery, plumped-up look for the holiday season. The release is accompanied by new, Christmas-themed visuals starring the popular idol group NiziU, bringing a touch of festive magic to beauty routines.

Japanese 100% natural origin cosmetic brand te.on announces the launch of its new skincare line, featuring a Botanical Toner and Oil Cleanse. These products, alongside a refreshed brand identity, will be available for pre-sale from December 4th at 'style table' and 'Ethical&SEA' stores nationwide.

Discover how Igari Shinobu's 'Puzzle-Style Igari Gakuen' online salon is revolutionizing beauty education, transforming virtual learners into confident, on-site beauty advisors at a major Tokyo event and setting a new standard for industry talent.

Fashion magazine 'bis' announces its highly anticipated 2025 Best Cosmetics list, curated by 11 top hair & makeup artists and 7 'bis' models, including Sato Noa and Komiya Arisa. Discover the year's standout beauty products across 24 categories in the upcoming Winter issue.

Japanese makeup brand K-Palette is set to sweeten up winter makeup routines with its new limited edition "Milk Chocolate Brown" 3-in-1 Eyebrow Pencil, offering a blend of warmth and sophistication for perfectly nuanced brows.

Estée Lauder introduces its limited-edition “Lavender Kiss Collection” for the 2025 holiday season, inspired by the “flower of good fortune,” the lilac. Featuring global brand ambassador IU, this collection aims to bring happiness for the coming year with exclusive makeup items.

Maybelline New York is expanding its popular SP Stay Cream Pact Foundation line with two new tone-up shades, N01 and C05, launching on January 10, 2026. These additions promise natural brightness and a healthy glow, maintaining the foundation's renowned 30-hour wear and unique 'raw chocolate balm' texture for high coverage without the heavy feel.

Japanese skincare brand Yunth, known for its innovative "raw" beauty essences, has launched the second phase of its "Winter Beauty Gift Campaign." Customers spending ¥5,000 or more can enter to win luxurious complete skincare boxes or a 6-month supply of its popular "raw" serums, alongside an exclusive Yunth tote bag.

Discover Revlon's new "001 Me Day" shade, a luscious milky brown lipstick designed to offer a moment of self-care and a captivating "water-film glow" for plump, radiant lips, launching December 11, 2025.