Kawaii Makeup Japan News: New Launches, Limited Editions & Where to Buy

Daimaru Kyoto is hosting the 'Kirei UP FESTIVAL' from December 10 to 25, 2025, transforming its 1st-floor cosmetics department into a vibrant hub of beauty discovery. This special event aims to help visitors "Find the Self You Want to Be!" by showcasing two captivating makeup themes: 'Natural & Cute' and 'Cool & Elegant.'

Get ready for ultra-smooth, filter-like skin as A'pieu introduces two delightful cream primers, the "Waterlock Meringue Pore Filter" and "Waterlock Pudding Tone Up Filter," launching nationwide on December 3, 2025.

Japanese natural & organic makeup brand to/one is launching its "2026 SS Collection," featuring the brand's first-ever matte lipstick and new single eyeshadow shades. This collection, inspired by "Soft Distortion," offers a delicate yet captivating spring aesthetic.

Dr. White Co., Ltd. introduces its innovative VIRGIN ME Cleansing Cream and Oil, featuring the highly acclaimed Doctors Oil for a moisturized, non-drying cleanse. A special 20% off launch campaign is available for a limited time.

Kaji Eriko's Enamor Mellow Melting Cheek, launched in March 2025, has achieved an impressive nine beauty awards, including top honors in Hong Kong, solidifying its status as a global sensation in just eight months.

Discover SKINFOOD's special winter skincare collection, designed to nourish and revitalize dry skin, available through LINE Gift just in time for the holiday season.

Discover how Lov me Touch's 'Skin Barrier Nano Milk Rich' and 'Lov me Lips' captured the hearts of Japanese consumers, securing prestigious third-place awards in key categories.

Celebrating 25 years of Riceforce, the skincare brand unveiled the 'Thanks Rice' pop-up event at JR Tokyo Station, featuring actress Rio Uchida as a one-day store manager, highlighting the enduring power of Japan's staple grain and the beauty of self-care.

Makeup brand tilnus is set to launch a limited-edition warm-sensation lip plumper that delivers a shimmery, plumped-up look for the holiday season. The release is accompanied by new, Christmas-themed visuals starring the popular idol group NiziU, bringing a touch of festive magic to beauty routines.

Japanese 100% natural origin cosmetic brand te.on announces the launch of its new skincare line, featuring a Botanical Toner and Oil Cleanse. These products, alongside a refreshed brand identity, will be available for pre-sale from December 4th at 'style table' and 'Ethical&SEA' stores nationwide.

Discover how Igari Shinobu's 'Puzzle-Style Igari Gakuen' online salon is revolutionizing beauty education, transforming virtual learners into confident, on-site beauty advisors at a major Tokyo event and setting a new standard for industry talent.

Fashion magazine 'bis' announces its highly anticipated 2025 Best Cosmetics list, curated by 11 top hair & makeup artists and 7 'bis' models, including Sato Noa and Komiya Arisa. Discover the year's standout beauty products across 24 categories in the upcoming Winter issue.

Japanese makeup brand K-Palette is set to sweeten up winter makeup routines with its new limited edition "Milk Chocolate Brown" 3-in-1 Eyebrow Pencil, offering a blend of warmth and sophistication for perfectly nuanced brows.

Estée Lauder introduces its limited-edition “Lavender Kiss Collection” for the 2025 holiday season, inspired by the “flower of good fortune,” the lilac. Featuring global brand ambassador IU, this collection aims to bring happiness for the coming year with exclusive makeup items.

Maybelline New York is expanding its popular SP Stay Cream Pact Foundation line with two new tone-up shades, N01 and C05, launching on January 10, 2026. These additions promise natural brightness and a healthy glow, maintaining the foundation's renowned 30-hour wear and unique 'raw chocolate balm' texture for high coverage without the heavy feel.

Japanese skincare brand Yunth, known for its innovative "raw" beauty essences, has launched the second phase of its "Winter Beauty Gift Campaign." Customers spending ¥5,000 or more can enter to win luxurious complete skincare boxes or a 6-month supply of its popular "raw" serums, alongside an exclusive Yunth tote bag.

Discover Revlon's new "001 Me Day" shade, a luscious milky brown lipstick designed to offer a moment of self-care and a captivating "water-film glow" for plump, radiant lips, launching December 11, 2025.