A Fusion of Nature and Holistic Care: AINOKI x soel Unveil New Roll-On Eye Serum
AINOKI, a Japanese vegan and natural organic cosmetic brand, has joined forces with holistic skincare brand soel to launch their inaugural collaborative product: a roll-on beauty serum. This innovative “Living-Oil Eye Serum” is set to debut on January 19th (Monday) on AINOKI’s official online shop, promising to nurture the skin around the eyes for a more radiant appearance. To commemorate this special release, an exclusive collaboration pop-up event will also be held in Omotesando.
The Essence of the Living-Oil Eye Serum
This new roll-on beauty serum is meticulously formulated with over 90% naturally derived ingredients, adhering to both brands’ commitment to natural and gentle skincare. It is designed to be comfortable even for individuals with sensitive skin, aligning with the brands’ ethos of being kind to nature and animals. The serum will be available in two distinct aromas: Floral Wood and Citrus Wood, offering a choice to suit different moods and preferences.
Five Key Features for Enhanced Beauty
The Living-Oil Eye Serum boasts five core features aimed at delivering comprehensive eye and skin care:
- Multi-purpose Aroma Roll-On: Beyond the delicate eye area, this serum can be applied to laugh lines, dry patches, fingertips, temples, and neck, offering versatile hydration and refreshment.
- Natural Anti-Aging Care: Ingredients like Glycyrrhizinic acid 2K and Niacinamide work to moisturize and improve skin texture, addressing concerns such as dryness-induced fine lines, sun-induced spots, and dullness, leading to brighter eyes.
- Soothing Roll-On Massage: The stainless steel roller provides a cool, comfortable sensation, delivering moisture to dry skin. It can also be used to gently massage tired eyes, temples, and neck, promoting relaxation with its delicate essential oil fragrance.
- Gentle, Fresh Essential Oil Fragrance: Free from synthetic fragrances, the serum is scented exclusively with essential oils, evoking the invigorating and serene atmosphere of a forest.
- Over 99% Naturally Derived, Free-Formula: The serum is crafted with carefully selected ingredients and is free from synthetic fragrances, parabens, and other components that could burden the skin.
The Power of “Ikitail Oil” and Key Ingredients
soel’s foundational “Ikitail Oil” (Living Oil) is a testament to their dedication to natural purity. All plant oils are 100% pure virgin, extracted through a low-temperature pressing method. This meticulous process ensures that the natural components, such as vitamins and minerals, remain intact. The sesame oil, for instance, originates from native sesame grown organically in the harsh environments of Sri Lanka, known locally as “King Sesame” for its resilience and nutrient density.
Key plant-derived moisturizing ingredients include:
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Eyebright extract (organic), known for its benefits to eye health and for soothing sensitive skin around the eyes.
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Bilberry leaf extract, which helps protect the delicate eye area from blue light damage, a common concern in today’s digital age.
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Sesame seed oil, Glycyrrhizinic acid 2K (from licorice), Aloe vera leaf extract, Rosemary leaf extract, Job’s tears seed extract, and Sunflower seed oil.
These ingredients collectively support the skin’s health, offering hydration, anti-inflammatory benefits, and protection against environmental stressors.
Moreover, the serum adheres to a strict “13-free” formulation, ensuring the absence of synthetic preservatives (parabens), animal-derived ingredients, petroleum-based surfactants, synthetic fragrances, and more, reinforcing its natural and gentle profile.
Simple Self-Care for Daily Radiance
The roll-on serum is designed for ease of use, fitting seamlessly into daily routines. It can be applied after toner as a serum or even after creams/emulsions for extra hydration. For a refreshing boost during the day or for touch-ups, it’s an ideal companion. The application involves gently rolling the serum onto areas of concern and then blending it in with fingers. For enhanced results, focusing on specific pressure points on the face can be beneficial, such as those for forehead wrinkles, tired eyes, crow’s feet, and laugh lines.
Imagine a gentle glide of a cool, stainless steel roller, delivering a whisper of nature’s finest oils to your skin. It’s more than just a serum; it’s a moment of mindful self-care, a mini-escape into a serene forest with every application.
For a truly special eye care experience, combining the roll-on beauty serum with a warm eye mask can help relax facial tension and promote a brighter, more refreshed appearance.
AINOKI’s Vision for Beauty
AINOKI, whose name intertwines “eye,” “I,” “love” (AI), “tree” (KI), and “feeling” (KIMOCHI), embodies a commitment to empowering individuals to shine beautifully, starting from their eyes. The brand, including its “AINOKI mebuki” line, strives to be gentle not only on the skin but also on nature, animals, and the environment. All products are free from animal-derived ingredients and are not tested on animals.
Exclusive Collaboration Pop-Up Shop in Omotesando
To celebrate this collaboration, a limited two-day pop-up shop will be held at GUM Omotesando. Visitors will have the opportunity to experience the new collaboration products firsthand, as well as explore popular items from both AINOKI and soel. This is a unique chance to immerse oneself in the world of natural and holistic beauty.
Event Details:
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Dates: January 16th (Friday) – 17th (Saturday), 2026
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Location: GUM Omotesando (3-10-25 Kitaaoyama, Minato-ku, Tokyo)
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Access: A 2-minute walk from Omotesando Station (use exits B2, B5, or A1).
This collaboration between AINOKI and soel represents a significant step forward in the realm of natural and vegan beauty. By combining their expertise, they offer a product that not only cares for the skin but also aligns with a conscious lifestyle, setting a new standard for mindful beauty in the global market. For more information about AINOKI’s products, visit their website: https://ainoki.net/
Discover more about eye makeup from AINOKI here: https://ainoki.net/mebuki/make/
