Cosmetics Department: Unveiling the Top Trends
The cosmetics rankings highlight innovative formulations and multi-functional products designed to perfect the base and enhance natural beauty.
Base & Primer Category
-
Chacott Cosmetics Lasting Base 550 Natural 42g (¥1,760)
This primer stands out for its ability to create firm, plump skin while utilizing a soft-focus effect and high coverage to prevent makeup breakdown. Its functional prowess makes it a reliable choice for long-lasting wear.
Product Link -
Tfit Delicate Silk Veil Art Primer 30mL (¥1,870)
Formulated with 77% skincare ingredients, this primer promises up to 12 hours of pore-less looking skin. Its unique three-layer gel structure adheres closely to the skin, enhancing makeup longevity.
Product Link -
VIMM BEAUTY Keep Confidence Primer 20g (¥1,680)
A spot-treatment primer with a smooth texture that blurs pores and creates a silky canvas. It combines moisturizing ingredients to hydrate with sebum-absorbing powder to prevent shine and makeup collapse.
Product Link
Powder Category
-
Ettusais Skincare Powder (Pressed) Clear (¥2,640)
This popular pressed powder minimizes shine and delivers a smooth, translucent glow. It blends seamlessly into the skin, blurring the appearance of pores for a refined finish.
Product Link -
Tfit Translucent Set Finishing Powder 01 White (¥1,760)
Featuring ultra-fine, lightweight particles, this powder adheres closely to the skin, ensuring a long-lasting matte finish. It helps maintain a “filtered” look throughout the day.
Product Link -
Chacott Cosmetics Complexion Creator Clear (¥2,750)
A pressed powder that creates a polished, refined complexion with each application. It selectively absorbs sebum, a common cause of makeup breakdown, ensuring a flawless finish even when applied over foundation.
Product Link
Mascara Category
-
Ettusais Eye Edition Mascara Base 6g (¥1,320)
This mascara base is celebrated for its ability to maintain a long-lasting curl. Its clear black formula blends invisibly into lashes, making it a perfect standalone product for a natural yet defined look.
Product Link -
Dejavu Lash Up Mascara E Black 3.5g (¥1,320)
Featuring a “high-adherence film,” this mascara coats even the finest, hard-to-reach lashes at the inner and outer corners of the eyes. It’s easily removable with warm water, making it ideal for daily use.
Product Link -
Wonjungyo Nude Eyelash 01 Sheer Black 6g (¥1,430)
This comb-type mascara delivers a natural, separated lash look. Enriched with two types of beauty serum ingredients, it offers both easy warm water removal and a waterproof formula.
Product Link
Skincare Department: Essential Elixirs for Radiant Skin
The skincare lineup emphasizes hydration, soothing properties, and targeted treatments, reflecting a holistic approach to skin health.
Toner Category
-
D’alba White Truffle First Spray Serum (¥2,420)
A highly moisturizing mist infused with Italian white truffle extract and botanical oils, designed to impart rich hydration and a radiant glow. It features d’Alba’s signature aromatic citrus floral scent, a collaboration with an Italian perfumer.
Product Link -
Anua Heartleaf 77 Soothing Toner 250mL (¥2,380)
This toner, rich in Heartleaf extract, features a light, viscous texture that gently moisturizes and refines skin texture. With panthenol and hyaluronic acid, it provides soothing hydration, leaving a non-sticky, refreshing finish perfect for daily use.
Product Link -
Hands Original Muqna Moisturizing Lotion Rich 400mL (¥1,480)
A Hands original, this rich lotion features a thick texture that deeply replenishes and retains moisture, leading to beautifully hydrated skin. It’s particularly beneficial for those with dry skin concerns.
Product Link
Serum Category
-
Anua Azelaic Acid 15 Intense Calming Serum 30mL (¥2,580)
From a popular Korean skincare brand known for its “simplicity” concept and natural ingredients, this serum boasts a lightweight texture, making it an excellent choice for daily calming care.
Product Link -
Anua PDRN Hyaluronic Acid 100 Serum 30mL (¥2,970)
This serum combines salmon-derived PDRN, hyaluronic acid, and collagen to transform dry, dull skin into a healthy, “water-glow” complexion, radiating with moisture.
Product Link -
Torriden DIVE IN Serum 50mL (¥2,420)
Featuring hyaluronic acid, this serum penetrates the stratum corneum to prevent dryness and lead to deeply moisturized skin, making it a staple for intense hydration.
Product Link
Face Mask Category
-
Numbuzin No.5 Glutathione C Sprinkle Mask (1 sheet, ¥290)
This sheet mask delivers a brighter complexion by combining a vitamin C powder-sprinkled sheet with a rich, concentrated glutathione C ampoule. It’s a delightful treat for skin seeking radiance.
Product Link -
Torriden DIVE IN Mask (1 sheet, ¥275)
An intensely hydrating mask packed with the DIVE IN serum. Its cellulose fabric sheet boasts excellent adhesion and elasticity, conforming perfectly to the entire face for maximum absorption.
Product Link -
Quality 1st Derma Laser Super VC100 Mask (7 sheets, ¥770)
Utilizing a unique “advanced laser penetration system,” this mask quickly delivers active ingredients deep into the stratum corneum. The cotton-derived long-fiber non-woven fabric sheet, saturated with beauty serum components, ensures high adhesion and supports deeper penetration.
Product Link
“It’s exciting to see such a diverse range of products making the cut for ‘HANDS THE BEST 2025,’ showcasing how Japanese beauty continues to evolve with both innovative science and traditional wisdom,” remarked a beauty industry insider. “From long-lasting makeup bases to intensely hydrating serums, these selections truly reflect what consumers are looking for.”
These rankings from Hands provide an invaluable guide for anyone looking to refresh their beauty regimen or discover the next big thing in Japanese cosmetics and skincare. As we look ahead, these trends are likely to influence beauty product development globally, emphasizing efficacy, natural ingredients, and multi-functional solutions.
- All prices include tax and are accurate as of the publication date.
- Some listed products may not be available at all Hands stores or online. Availability is limited while supplies last.
- Product availability may vary between physical stores and the online store.
