K-Beauty Sensation colorgram Launches Viral Lip Tints Offline in Japan

The Viral Lip Concealer: Geek Nude Color Cover Tint
Nuddy Blur Tint: A New Matte Experience
Exclusive Sets with Mini Lip Pencils
Brand Ambassador Koko from izna
About colorgram

The Viral Lip Concealer: Geek Nude Color Cover Tint

Previously a hot topic on social media, the “Geek Nude Color Cover Tint” is designed to instantly cover uneven lip tones, allowing subsequent lip colors to truly shine. This matte-finish cover tint applies thinly, providing a soft, smooth, and long-lasting finish. It’s a versatile base that pairs beautifully with any lip product, from glossy to matte, expanding the possibilities for expressive lip makeup.

The offline launch will feature two popular shades:

03 Cool Nuddy 21 (5g, 1,210 yen including tax): A muted pink that enhances the natural transparency of cool-toned skin, adding a perfect touch of mellow color.
05 Cement (5g, 1,210 yen including tax): A beige-grey shade that effectively covers lip discoloration and reduces redness, preparing a perfect neutral base for any lip color.

While these two shades hit offline shelves from April 10, 2026 (availability may vary by store), several other shades remain exclusively available online:

01 Warm Nuddy 21: A neutral light beige, ideal for correcting lip lines.
02 Warm Nuddy 23: A toned-down peach beige, perfect for enhancing a sophisticated look.
04 Cool Nuddy 23: A versatile rose pink that suits both cool and neutral tones.

Nuddy Blur Tint: A New Matte Experience

For those who find traditional matte lip products challenging, the “Nuddy Blur Tint” offers a fresh approach. Joining the offline lineup is “#02 Charming Pink,” a shade specifically recommended for cool-toned skin. Its unique texture melts at lip temperature, delivering vibrant color while naturally blurring fine lines and imperfections. It glides on evenly for a comfortable, smooth, and powdery finish.

02 Charming Pink (5g, 1,210 yen including tax): A pink beige with a slightly lower brightness, naturally blending with cool-toned skin.

Other popular Nuddy Blur Tint shades already available offline include:

01 Salmon Beige: A cheese beige that complements warm-toned skin.
03 Lovely Fig: A lovely fig beige that enhances any skin tone.
07 Geek Rose: A toned-down rose with a hint of ash for a subtle elegance.
08 Hip Chocolate: A unique chocolate color that doesn’t feel heavy or wash out the skin tone.
14 Mellow Strawberry: A soft strawberry milk color, excellent for a base lip.
21 Cool Tarose: A sophisticated daily lip for cool tones, blending toned-down rose pink with taro lavender.

Exclusive Sets with Mini Lip Pencils

To celebrate the offline expansion, colorgram is also releasing special limited-edition sets that include a “Nuddy Blur Tint” and a matching mini lip pencil. These sets will be available online starting April 1, 2026, coinciding with the Qoo10 Mega Sale, and then offline from April 10, 2026.

Set 1: Nuddy Blur Tint 02 Charming Pink + Mini Lip Pencil (1,375 yen including tax)
Set 2: Nuddy Blur Tint 14 Mellow Strawberry + Mini Lip Pencil (1,375 yen including tax)

Brand Ambassador Koko from izna

colorgram’s brand ambassador is Koko, a popular main dancer and rapper from the global girl group izna. Born from Mnet’s ‘I-LAND2 : N/α’ project, izna has quickly garnered international attention, with their music surpassing 100 million streams on Spotify within a year of debut. They are set to perform at ‘SUMMER SONIC 2025’ and were recognized with the “FAVORITE RISING ARTIST” award at the ‘2025 MAMA AWARDS’. Koko’s vibrant presence perfectly embodies colorgram’s trend-setting spirit, resonating with fans worldwide.

About colorgram

Launched in 2018 by OLIVE YOUNG, Korea’s premier K-beauty platform, colorgram has become a go-to makeup brand known for its blend of style, trends, and practicality. Its intuitive products, vibrant colors, and playful packaging have captivated a wide audience, especially younger generations, allowing everyone to enjoy personalized makeup looks.

This offline expansion for colorgram in Japan signifies a growing embrace of K-beauty trends within the broader Kawaii culture. It allows consumers to physically interact with viral products, fostering deeper connections and likely influencing future makeup trends. This move ensures that the latest in K-beauty innovation is readily accessible, further blending the vibrant aesthetics of Korean and Japanese beauty markets.

For more information and updates, follow colorgram’s official channels: