Transform Your Gaze: Limited Edition Collection Blends Iconic Manga Art with Everyday Beauty, Available Exclusively at Select Retailers
Love Liner, a popular Japanese eye makeup brand by msh Co., Ltd., is set to release a special collaboration with the beloved “Pretty Guardian Sailor Moon.” This limited edition liquid eyeliner collection, featuring enchanting Sailor Moon designs, will be available starting March 15, 2026 (Sunday).
This magical collaboration brings together Love Liner’s ethos of celebrating individual “Kawaii”—a uniquely Japanese concept encompassing cuteness, charm, and individuality—with the powerful yet graceful Sailor Guardians. The collection will be exclusively sold at Matsumotokiyoshi Group and Cocokarafine Group stores, their online store, the Sailor Moon store (Harajuku main branch), and the official “Pretty Guardians” fan club.
A Glimpse into the Cosmic Design
Each eyeliner in this collection features a luxurious design inspired by the original “Pretty Guardian Sailor Moon” manga illustrations. The packaging is adorned with vibrant character art, while the eyeliner bottles and caps themselves are colored to reflect each Sailor Guardian, complete with their planetary symbols and a shimmering, galaxy-like star pattern. These eyeliners are also refill-compatible, allowing fans to reuse their beautiful limited-edition bottles.
To add to the allure, each limited-edition eyeliner purchase comes with a clear bookmark featuring the same Sailor Guardian character as the product packaging. This thoughtful novelty transforms a daily beauty routine into a delightful moment of fandom.
“For many fans, Sailor Moon isn’t just a character; she’s a symbol of courage and dreams. To incorporate that magic into daily makeup is truly special,” one fan might exclaim, reflecting the sentiment of millions.
Product Details
The “Love Liner Liquid Eyeliner R5 Matsukiyo Cocokara Limited Pretty Guardian Sailor Moon Design” is available in three versatile colors:
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Mocha Greige
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Dark Brown
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Black
Each eyeliner is priced at 1,760 JPY (tax included).
Exclusive Novelty: Clear Bookmarks
Each limited-edition eyeliner includes one clear bookmark, corresponding to the character featured on its packaging. There are three types of bookmarks in total, making them a charming collectible for fans.
“Pretty Guardian Sailor Moon”: An Enduring Legacy
“Pretty Guardian Sailor Moon,” a shojo manga that began serialization in “Nakayoshi” (Kodansha) in 1991, has transcended borders and generations. Translated into 17 languages and adapted into an anime series broadcast in over 40 countries, it ignited a global phenomenon. The 30th-anniversary project, which commenced in 2012, has seen extensive developments, including digital releases, musicals, fan clubs, official stores, and exhibitions. Upcoming projects include an art book, “Pretty Guardian Sailor Moon Résonné ART WORKS 1991～2023” in 2024, and the “Pretty Guardian Sailor Moon” The Super Live performances in London, North America, and Japan in 2025. This enduring popularity underscores the series’ significant cultural impact.
Where to Purchase
For a comprehensive list of participating stores, please visit the official Love Liner website:
This collaboration exemplifies the vibrant intersection of Japanese pop culture and beauty trends. As “Kawaii” culture continues to capture hearts worldwide, such thoughtful and beautifully designed collaborations not only celebrate beloved characters but also offer fans a unique way to express their individuality and connection to these iconic stories through their daily routines. It’s a testament to how Japanese aesthetics and narratives continue to inspire and innovate in the global beauty landscape.
