Details of the Campaign
The “Tanuki’s Manmaru Restaurant” campaign offers three main attractions designed around the new theme:
Exclusive Theme Design Stickers
Upon entry, children utilizing the facility will receive one of two randomly selected, limited-edition stickers featuring the adorable “Tanuki’s Manmaru Restaurant” theme. These exclusive designs replace the usual stickers during the campaign period, making them a special keepsake.

The Errand Challenge
Visitors can participate in an “Errand Challenge” where they help the shy tanuki chef. Armed with an “Errand Memo,” participants will search for various ingredients needed for the restaurant, fostering imaginative play as they prepare delicious dishes for the Sumikko friends.


Themed Photo Props
Capture precious memories with special photo props designed in the “Tanuki’s Manmaru Restaurant” theme. These props provide a perfect opportunity for delightful photos with the Sumikko characters in their new culinary setting.
Additionally, those who purchase Sumikkogurashi merchandise totaling 1,100 yen or more in the goods area will receive a limited-edition “Tanuki’s Manmaru Restaurant” big sticker, adding another layer of collectible charm to the event.
For further details on the campaign, the official website provides comprehensive information:
Sumikkogurashi Asobi Studio Official Website
The Sumikkogurashi Asobi Studio Experience
These studios offer an immersive experience into the world of Sumikkogurashi. They feature a variety of activities that captivate children, such as slides, ball pits, and role-playing areas for shopping and cooking. Fans can also recreate familiar scenes for unique photo opportunities, creating lasting memories.


Locations and Access
The campaign will be held at all four “Sumikkogurashi Asobi Studio” locations:
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Sumikkogurashi Asobi Studio Lalaport Kadoma (Osaka)
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Sumikkogurashi Asobi Studio Aeon Mall Odaka (Aichi)
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Sumikkogurashi Asobi Studio Ario Sapporo (Hokkaido)
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Sumikkogurashi Asobi Studio Mark Is Katsushika Kanamachi (Tokyo)
Visitors are encouraged to check the official website for specific operating hours, admission fees, and age restrictions, as these may vary by location. The studios generally welcome children aged 2 to 12 (with Mark Is Katsushika Kanamachi accommodating from 6 months), requiring adult accompaniment.
A Voice from the Fandom
“The idea of Sumikko friends helping a shy tanuki chef is just too cute! I can’t wait to see what delicious adventures they have,” shared a long-time Sumikkogurashi fan, expressing the collective excitement for this new narrative.
Impact and Forward Look
This “Tanuki’s Manmaru Restaurant” campaign not only introduces a fresh, heartwarming storyline but also reinforces Sumikkogurashi’s unique ability to blend relatable emotions with whimsical charm. Such interactive experiences are crucial for deepening fan engagement and introducing new audiences to the gentle, comforting world of Sumikkogurashi. As these characters continue to find their cozy spots in the hearts of fans worldwide, events like this ensure that the spirit of “kawaii” culture, with its emphasis on comfort and gentle joy, continues to flourish and evolve, reaching new global corners.
Additional Information:
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Sumikkogurashi Communication: https://www.san-x.co.jp/sumikko/
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Sumikkogurashi Official X: https://x.com/sumikko_335
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Official LINE: https://line.me/ti/p/@140mkpte



