Suncut® Unveils Adorable Sanrio Character Sunscreen Line-Up
Protect Your Skin with a Touch of Kawaii: Limited Edition Designs Featuring Cinnamoroll, Pompompurin, Kuromi, Hello Kitty, and Pochacco Launching Soon!
KOSÉ Cosmeport is set to brighten up your sun protection routine with the launch of its highly anticipated limited-edition Suncut® sunscreen series, featuring beloved Sanrio characters. Following last year’s successful collaboration, five new special designs, showcasing Cinnamoroll, Pompompurin, Kuromi, Hello Kitty, and Pochacco, will be sequentially released from February 2nd at mass retailers and drugstores nationwide. This collection marries powerful UV defense with the irresistible charm of kawaii culture.
The decision to continue this delightful collaboration stems from overwhelming customer support. Last year’s collection was met with enthusiastic feedback, with many customers expressing how ‘the designs were so cute, they wanted to carry them everywhere!’ This year’s designs feature each character’s face prominently and uniquely on the product surface, offering a fresh visual appeal. The lineup includes five distinct types, ensuring there’s a Suncut® product tailored to various preferences and usage scenarios.
The Suncut® Advantage: Powerful Protection and Playful Charm
Suncut® is renowned for its comprehensive UV protection. The collection features a range of products designed for different needs:
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Protect UV Spray & Perfect UV Spray: These flagship products, recognized as the number one selling sunscreen sprays in cumulative sales, offer convenient application for both body and hair. They are perfect for hard-to-reach areas and on-the-go reapplication. The Protect UV Spray provides a light, silky feel, while the Perfect UV Spray boasts superior durability, ideal for active leisure scenes like the beach.
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Perfect UV Gel: This gel offers a refreshing, lightweight feel, coupled with strong resistance against sweat, water, and friction.
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Perfect UV Essence: A moisturizing essence that helps prevent sun-induced dark spots, also featuring robust resistance to sweat, water, and friction.
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Protect UV Mist: This innovative mist utilizes a new durable veil formulation, ensuring close adhesion while delivering a refreshing UV shield.
Notably, the Perfect UV Spray, Perfect UV Gel, and Perfect UV Essence formulations are designed with environmental consideration in mind. They contain ingredients that strengthen their protective film in seawater, thereby reducing the amount of sunscreen that washes off into the ocean. For more details on the Suncut® product range, visit the Suncut® Brand Site.
Special Sanrio+ Member Campaign
To celebrate this enchanting collaboration, KOSÉ Cosmeport will host a special prize campaign for Sanrio+ members. From February 20 to March 9, 2026, 50 lucky members will be chosen by lottery to receive Suncut® limited-edition products. Further details regarding this exciting campaign will be announced on Sanrio+.
About Suncut®
Debuting in 2009, Suncut® has established itself as a leading sun protection brand, offering a diverse lineup for thorough UV defense from head to toe. Its products are suitable for various occasions, from daily errands to adventurous leisure activities. With a focus on comfortable textures and skin-friendly formulations, Suncut® protects both skin and hair from the damaging effects of UV rays. The brand’s reach extends globally, with products available in 12 countries and regions.
The Limited-Edition Lineup
Here’s a closer look at the five limited-edition Suncut® products, launching sequentially from February 2, 2026:
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① SUNCUT® Protect UV Spray Limited Design (60g)
- Features: SPF50+ PA++++ UV Water Resistance★. A quick-drying, transparent UV spray that protects thoroughly and effortlessly. Usable on hair, it prevents sun-induced spots and freckles, and provides moisture to prevent dryness. Fragrance-free, color-free, mineral oil-free, paraben-free.
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② SUNCUT® Perfect UV Spray Limited Design (60g)
- Features: SPF50+ PA++++ UV Water Resistance★★. Exceptionally strong against sweat, water, friction, and movement, this long-lasting UV spray provides superior protection against intense UV rays. It adheres quickly to the skin, ensuring prolonged UV cut effect. Also suitable for hair, it prevents sun-induced spots and freckles, and offers moisture. Fragrance-free, color-free, mineral oil-free, paraben-free.
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③ SUNCUT® Perfect UV Gel Limited Design (80g)
- Features: SPF50+ PA++++ UV Water Resistance★★. A durable UV gel that is powerfully resistant to sweat, water, friction, and movement, safeguarding skin from intense UV rays. Its fresh and light texture adheres quickly, providing long-lasting UV protection. Prevents sun-induced spots and freckles, and moisturizes to prevent dryness. Fragrance-free, color-free, mineral oil-free, paraben-free.
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④ SUNCUT® Perfect UV Essence Limited Design (80g)
- Features: SPF50+ PA++++ UV Water Resistance★★. A long-lasting UV essence highly resistant to sweat, water, friction, and movement, offering robust protection from intense UV rays. Its moisturizing feel ensures quick adhesion and prolonged UV cut effect. Prevents sun-induced spots and freckles, and provides moisture. Fragrance-free, color-free, mineral oil-free, paraben-free.
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⑤ SUNCUT® Protect UV Mist Limited Design (60mL)
- Features: SPF50+ PA++++ Water Resistance★★. A refreshing UV mist shower that adheres perfectly while hydrating the skin, protecting it from UV rays. Features a new durable veil formulation. Prevents sun-induced spots and freckles, and moisturizes to prevent dryness. Fragrance-free, color-free, mineral oil-free, paraben-free.
This fusion of high-performance skincare and beloved kawaii characters underscores the enduring global appeal of Japanese pop culture. Such collaborations not only deliver practical benefits but also transform everyday essentials into delightful collectibles, fostering a deeper, more emotional connection between consumers and brands, and further spreading the joy of kawaii culture worldwide.
