The Future of Body Care: hadakara Reimagines Your Shower Routine
Japanese beauty brand hadakara is celebrating its 10th anniversary with a significant brand restage and the introduction of a new flagship product: the ‘hadakara Bihada Premium Moist Body Care Soap.’ Slated for a nationwide release on April 8, 2026, this new line promises to deliver smooth, firm skin with every wash, thanks to its unique ‘moisture-sealing veil formula.’
This launch comes at a time when consumers are increasingly seeking advanced skincare benefits from their body care products. Recent surveys indicate that nearly 80% of individuals consider body soap as an integral part of their skincare regimen, highlighting a growing trend towards “skinification” – treating body skin with the same care as facial skin. The new hadakara series directly addresses the top concern of post-bath dryness, which affects 42% of women, by ensuring continuous hydration.
Unlocking Radiance with Advanced Formulations
The ‘hadakara Bihada Premium Moist Body Care Soap’ is engineered to provide an exceptional bathing experience and lasting skin benefits. Its core innovation lies in the “moisture-sealing veil formula,” which transforms during rinsing to create a protective layer of moisturizing ingredients that adheres to the skin.
Key features of the new premium soap include:
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W-Peptide Complex: Enriched with silk peptide (hydrolyzed silk) and collagen (hydrolyzed collagen), known for their skin-beautifying properties, to promote smoothness and firmness.
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Elegant Fragrance: A sophisticated blend of silk rose and musk, with relaxing cedarwood notes, designed to elevate your bathing experience into a luxurious ritual.
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Rich, Dense Foam: The formula creates a rich, long-lasting lather that gently cleanses the entire body, leaving skin feeling moisturized yet refreshed.
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Family-Friendly: Gentle enough for delicate children’s skin, making it a choice for the entire family.
For the foam type, a 3ml pump ensures a generous amount of fine, dense foam with every press, and the foam maintains its luxurious texture throughout the wash.
A Revitalized Brand for Diverse Needs
As part of its 10th-anniversary brand restage, hadakara is unifying its message around “Body care soap that moisturizes your skin even after bathing.” The expanded lineup caters to various skin concerns, ensuring that everyone can find a hadakara product tailored to their needs.
The revitalized series includes:
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hadakara Moist Body Care Soap (Regular type): Designed for those concerned about dry skin, it employs the “moisture-sealing veil formula” to hydrate during and after bathing.
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hadakara Medicated Deodorant Moist Body Care Soap: Formulated with the bactericidal active ingredient IPMP to prevent odor and acne, leaving skin feeling clean and refreshed.
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hadakara Medicated Pure Mild Moist Body Care Soap: A gentle, hypoallergenic option for families, including babies (6 months and older) and individuals with sensitive skin. It contains the active ingredient dipotassium glycyrrhizinate to prevent skin irritation, alongside amino acid-based cleansing ingredients.
“The desire for truly moisturizing body wash is more pronounced than ever,” notes one beauty enthusiast. “It’s exciting to see brands like hadakara evolving to meet this demand, offering solutions that go beyond just cleansing.”
All new products will be available nationwide starting April 8, 2026, at open pricing. The ‘hadakara Bihada Premium Moist Body Care Soap’ will be offered in both foam and liquid types, with main bottles (500ml) and refill packs (360ml) available.
For more information on the hadakara brand and its innovative products, please visit the official website:
This comprehensive brand evolution from hadakara signals a promising future for body care, moving beyond basic cleansing to offer advanced, targeted skincare solutions that cater to the modern consumer’s desire for healthy, radiant skin from head to toe. It reflects a growing global appreciation for sophisticated, effective beauty routines, extending the ‘kawaii’ philosophy of self-care and well-being to every aspect of daily life.
