Embracing Skin’s Daily Evolution
‘Bmuse serum’ is born from the understanding that skin conditions fluctuate constantly. It offers a personalized approach to skincare, allowing individuals to choose a serum that best matches their specific concerns and current complexion. With unique formulations featuring Glutathione, Vitamin C, PDRN, and Equol, the series moves beyond a one-size-fits-all solution, transforming daily care into a more proactive and empowering experience.
The Bmuse Serum Lineup
The Bmuse serum collection comprises four distinct types, each meticulously designed with key ingredients to target particular skin states and desired outcomes:
Glutachi Serum
This serum combines over 98% pure Glutathione with Arbutin. It aims to hydrate and refine skin often disrupted by dryness and UV exposure, promoting a brighter and healthier appearance.
VC Serum
Formulated with multiple Vitamin C derivatives, the VC Serum addresses concerns such as skin texture and visible pores. It is particularly suitable for days when sebum balance might be uneven, supporting a clearer skin impression.
PDRN Serum
The PDRN Serum features PDRN (DNA-Na) and NMN, coupled with three types of hyaluronic acid. This blend is designed to deeply moisturize dry skin, delivering hydration to the stratum corneum and fostering a supple, firm complexion.
Equol Serum
Targeting skin susceptible to changes due to age and environmental factors, the Equol Serum integrates Equol and Argireline, alongside Niacinamide. It supports skin in achieving a firmer and smoother feel.
Launch Commemorative Campaign
To mark the debut of Bmuse serum, Wellness Lab’s Kirei de Lab brand is hosting a giveaway across its official Instagram, X (formerly Twitter), and TikTok accounts. A total of 23 participants will be randomly selected to win a ‘Bmuse serum 4-piece set,’ which includes one of each serum type (30ml).
Campaign Details:
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Prize: Bmuse serum 4-piece set (Glutachi Serum, VC Serum, PDRN Serum, Equol Serum; 30ml each)
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Winners: 23 individuals in total (10 on Instagram, 10 on X, 3 on TikTok)
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Application Period: December 22, 2025 (Monday) – January 5, 2026 (Monday) 23:59 JST
How to Apply:
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Instagram:
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Follow Kirei de Lab Official Instagram account: https://www.instagram.com/kireidelab_official/
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Like the campaign post.
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Double your chances: Participate in the skin diagnosis and comment your results on the campaign post.
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X (formerly Twitter):
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Follow Kirei de Lab Official X account: https://x.com/kireidelab
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Repost the campaign post.
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Double your chances: Participate in the skin diagnosis, attach a screenshot of your results, and comment or quote-repost the campaign post.
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TikTok:
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Follow Kirei de Lab Official TikTok account: https://www.tiktok.com/@kireidelab_jp
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Like the campaign post.
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A New Era of Personalized Skincare
Kirei de Lab believes that both skin and mood evolve daily. Through ‘Bmuse serum’ and this campaign, the brand aims to offer choices that resonate with an individual’s current self. As one beauty enthusiast might exclaim, ‘Finally, a serum that understands my skin’s daily mood swings!’ This philosophy encourages users to ‘feel’ rather than ‘compare,’ and to ‘re-choose’ rather than ‘hesitate,’ fostering a positive and forward-looking approach to daily beauty rituals.
This trend towards highly customizable and responsive skincare is likely to shape the future of beauty, especially as global consumers increasingly seek products that reflect their unique needs and dynamic lifestyles, moving beyond rigid routines to embrace a more fluid and intuitive self-care journey.
Product Information
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Product Name: Bmuse serum (all 4 types)
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Contents: 30mL each
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Price (tax included): Regular price: ¥3,980 / Sale price: ¥2,980
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Release Date: December 21, 2025 (Sunday)
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Sales Locations: Kirei de Lab Official Online Shop, EC sites (Rakuten, Amazon, Yahoo! Shopping, Qoo10)
For more information on Kirei de Lab, please visit their official website: https://kireidelab.com/
