Kiehl’s Introduces a Game-Changing “Moist-Smooth” Primer for Balanced Skin
Kiehl’s, the venerable skincare brand born in a New York apothecary in 1851, is set to redefine beauty routines with the launch of its “Rare Earth Serum Primer.” This innovative new base, formulated with a moisture-care philosophy, targets common concerns like oily skin and inner dryness, promising a unique “moist-smooth” finish that balances hydration and oil control. The product will be available nationwide at Kiehl’s stores from February 27, 2026, with an exclusive early release on the official online store starting February 20.
In recent years, primers have evolved beyond mere makeup enhancers, increasingly chosen for their skin-conditioning benefits. Responding to this shift, Kiehl’s has developed a formula that masterfully combines sebum control with deep hydration. By absorbing excess oil and regulating the skin’s surface moisture balance, this primer actively addresses concerns like shine and visible pores.
Spring, with its fluctuating temperatures, pollen, and UV exposure, often leaves skin feeling dry and rough. The Rare Earth Serum Primer boasts a lightweight, water-based texture that envelops the skin in a thin, even “moist-smooth veil.” This novel “moist inside, smooth outside” sensation caters to fluctuating seasonal skin, ensuring a light and comfortable skin impression that lasts. Beauty enthusiasts are already buzzing about this hybrid approach, eager to experience a primer that truly cares for their skin while perfecting their canvas.
For more details, visit the official product page (to be released on February 20, 2026):
https://www.kiehls.jp/skincare/face-product/face-serums/rare-earth-pore-primer/WW0177KIE.html
Three Key Features of the Rare Earth Serum Primer
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Instant Smoothness with Sebum-Absorbing Clay Care
The primer incorporates fair-trade Amazonian white clay, also found in the beloved Rare Earth Mask, known for its ability to cleanse pores and manage sebum. This finely-milled clay absorbs excess oil, reducing shine and minimizing the appearance of pores. Its light texture can even be applied over sunscreen, leaving the skin feeling smooth and helping makeup last longer. -
“Moist-Smooth” Skin through Exfoliation and Moisture Care
Featuring LHA (Capryloyl Salicylic Acid), a gentle exfoliating ingredient, the primer helps refine skin texture by addressing old keratin that contributes to pore visibility. Additionally, beta-glucan, known for its superior moisturizing properties, locks in hydration, supporting the skin’s barrier function. This dual approach of exfoliation and moisture care targets inner dryness and surface oiliness, leading to a complexion that is hydrated within and smooth to the touch. -
Formulation Rooted in 175 Years of Dermatological Expertise
Since its inception in 1851, Kiehl’s has continuously developed products based on dermatological science. Leveraging this extensive research and experience, the Rare Earth Serum Primer is designed to prevent both oiliness and dryness for up to 12 hours, ensuring lasting comfort and a polished look.
How to Use the Rare Earth Serum Primer
Step 1: After completing your skincare routine, take a small amount (pearl-sized for the entire face) onto your fingertip.
Step 2: Gently spread a thin, even layer across your entire face. For areas prone to oiliness or shine, such as the T-zone and the often-forgotten “butterfly zone” (cheeks, under the nose, around the nostrils), a second layer is recommended.
Step 3: Allow the primer to fully absorb into your skin before applying sunscreen or makeup. It can also be used for touch-ups throughout the day or as part of your nighttime routine to enhance moisture care while you sleep.
Recommended Combination for Spring Skin
For those experiencing rough or inner-dry skin in spring, Kiehl’s suggests a “W approach” by combining the Rare Earth Serum Primer with the “Clearly Corrective Daily Re-Texturizing Triple Acid Peel.” This duo offers both proactive and protective exfoliation care to address seasonal skin fluctuations.
The “Clearly Corrective Daily Re-Texturizing Triple Acid Peel” (Kiehl’s DS Pre-Serum) is designed for daily, fast-acting exfoliation to smooth texture and minimize pore visibility. Used as the first step after cleansing, it aims to achieve brighter-looking skin and build resilience against skin troubles. This gentle formula is also suitable for sensitive skin.
The Future of “Kawaii” Beauty: Skincare-Infused Makeup
Kiehl’s continues to uphold its founding principles of “Nature,” “Science,” and “Service,” rooted in its apothecary heritage. By integrating natural ingredients with advanced dermatological knowledge, the brand consistently delivers high-quality skincare that supports healthy skin and encourages individuals to embrace their authentic selves. The launch of the Rare Earth Serum Primer exemplifies a growing trend in the beauty industry, particularly within the “kawaii” culture’s emphasis on natural and healthy-looking skin, where makeup and skincare increasingly merge. This innovation suggests a future where beauty products not only enhance appearance but also prioritize the long-term health and balance of the skin, paving the way for more holistic and skin-friendly routines globally.
