The Allure of KING’S HAWAIIAN
KING’S HAWAIIAN has long been a beloved brand in the United States, celebrated for its distinctive fluffy texture and subtle sweetness. Since its official launch in Japan, the brand has been introducing its “Original Hawaiian Sweet Roll” as a novel way to enjoy bread. The invitation to participate in “Futakotamagawa Select Bakery 2026,” held in Tokyo’s trend-setting Setagaya district known as “Nikotama,” reflects the growing interest in its unparalleled flavor and compelling brand narrative. The goal is to directly convey the charm of KING’S HAWAIIAN, which can be enjoyed both on its own and in various arrangements, thereby expanding new ways of savoring bread at Japanese tables.
Exclusive Experiences Await
For its debut, KING’S HAWAIIAN has curated three special experiences designed to engage all senses:
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“Surprising Softness” Tasting Experience
Visitors to the venue will have the opportunity to sample the brand’s iconic “Original Hawaiian Sweet Roll.” Guests are encouraged to try it plain first to fully appreciate its astonishingly soft texture and the gentle sweetness that fills the mouth.
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“Futakotamagawa Select Bakery 2026 Limited” Special Set
To commemorate the event, an exclusive limited-edition set will be available only at this venue. This special package, a must-have for fans, includes a “Sweet Roll (12-pack)” perfect for sharing at home, paired with original KING’S HAWAIIAN merchandise.
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Collaboration with Children’s Workshops
KING’S HAWAIIAN will contribute products to the “Kodomo Pan Marche” (Kids’ Bread Market) workshops held during the event. Through this experience, where children can enjoy shopping for bread, the brand aims to spread its core philosophy of “Aloha Spirit” and foster smiles connected by bread.
Emiko Yashiro, the producer of Select Bakery, shared her enthusiasm: “When I think of Hawaiian bread, KING’S HAWAIIAN Hawaiian Sweet Rolls immediately come to mind. In Hawaii, it’s a taste locals say they’ve grown up with, deeply rooted in their daily lives. For me, these sweet rolls were always there during my stays in Hawaii, naturally accompanying breakfast, light meals, and shared tables. Their fluffy softness and gentle sweetness embody the very air of Hawaii. This sweet roll is truly special to me; its sweetness and melt-in-your-mouth texture were unforgettable, so much so that I brought back suitcases full of them to Japan. Back then, it was a taste you could only experience in its homeland. The rich buttery flavor and subtle sweetness that spread with every bite, and its addictive milky quality, were a shock to Japan’s bread culture, and I still remember it vividly. I am genuinely delighted to introduce this taste, which I’ve wished to bring to Japan for so long, at ‘Futakotamagawa Select Bakery 2026,’ which I produce. I’m sure many others will be as thrilled as I am! Even if you haven’t tried Hawaiian Sweet Rolls yet, I believe one bite will transport you to Hawaii and make you fall in love with this flavor.”
Event Information
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Dates: January 30 (Fri) – February 1 (Sun), 2026 (3 days)
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Hours: 11:00 – 18:00 (Bakery area only: 12:00 – 18:00)
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Venue: Futakotamagawa Rise Galleria (2-21-1 Tamagawa, Setagaya-ku, Tokyo)
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Exhibitors: Approximately 30 stores
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Official Event URL: https://www.rise.sc/eventnews/detail/?cd=001305
The Versatility of “Sliders”
In America, KING’S HAWAIIAN is synonymous with “Sliders” – a classic way to enjoy the sweet rolls. These delicious rolls can be transformed into delightful main dishes or desserts simply by using them as buns and filling them with your favorite ingredients. With over 600 recipes available on the brand’s home country website, the possibilities are truly endless. These shareable “Sliders” are sure to bring joy to any gathering.
About KING’S HAWAIIAN
Established in Hilo, Hawaii, in 1950, KING’S HAWAIIAN is a bakery brand whose Original Hawaiian Sweet Roll, crafted from traditional recipes and carefully selected ingredients, has been cherished by generations. Its soft sweetness and gentle flavor, meant to be shared, embody the brand’s enduring philosophy of “bread that connects people.” Today, it stands as America’s most favored sweet roll brand, gracing family tables, restaurants, and various event scenes across the nation.
Learn more about KING’S HAWAIIAN:
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Japan Official Website: https://www.kingshawaiian.jp/
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Instagram Japan Official Account: https://www.instagram.com/kingshawaiianjp/
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Facebook Japan Official Account: https://www.facebook.com/KingsHawaiianJapan
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X Japan Official Account: https://x.com/kingshawaiianjp
This debut at “Futakotamagawa Select Bakery 2026” promises to be a delightful opportunity for Japanese bread enthusiasts to discover the unique charm of KING’S HAWAIIAN, potentially sparking new culinary trends and bringing a touch of Hawaiian warmth and “Aloha Spirit” to tables across Japan.
