A New Era for Lotte’s Choco Pie: Introducing the Strawberry-Infused Delight
Lotte is captivating sweet enthusiasts with the announcement of its latest chilled dessert, the ‘Nama Choco Pie ‘. Set to launch on December 1, 2025, this new creation in the ‘Nama Choco Pie’ series promises a visually appealing and exquisitely flavored experience, notably featuring the series’ first-ever fruit-infused whipped cream.
A Symphony of White and Pink
This limited winter-spring offering presents a charming blend of white and pink, making it an instant eye-catcher. The dessert is crafted with a soft, fluffy cake that encases a generous layer of strawberry whipped cream, which includes 4.3% strawberry juice (raw conversion). This innovative fruit-infused cream is then enveloped in a rich white chocolate coating, creating a harmonious balance of sweet and tart flavors. The combination ensures a delightful treat that is both sophisticated and adorably ‘kawaii’.

The design emphasizes not just taste but also convenience. The ‘Nama Choco Pie ‘ is designed to be easily enjoyed without the need for a spoon or fork, making it a perfect companion for a quick break during work or household chores. Its compact size and delightful flavor profile aim to provide a moment of joy in a busy day.

Sweet treat aficionados are already anticipating its launch, with one online commentator exclaiming, “The pink and white combination is simply irresistible – a perfect little pick-me-up!”
Product Details
The ‘Nama Choco Pie ‘ will be available nationwide at supermarkets and drugstores. Each package contains one piece, with a recommended shelf life of five days. The anticipated retail price is around 200 yen (including tax), though it is an open price product.
This release from Lotte continues to blend traditional confectionery with modern twists, catering to an evolving palate while maintaining the beloved ‘choco pie’ essence. For more information about Lotte and its products, visit their official website: https://www.lotte.co.jp/


