Fashion Meets the Metaverse: Shoplist Welcomes Virtual Idols SKINZ
Japan’s popular fashion e-commerce site, Shoplist, has announced a landmark collaboration, appointing the South Korean virtual idol group SKINZ as its official ambassador. This strategic move, effective November 26, 2025, aims to redefine the online shopping landscape by seamlessly blending entertainment with cutting-edge fashion, offering users an entirely new and exciting retail journey.
SKINZ, a seven-member virtual idol group consisting of Dobin, Yul, Teo, Dael, Finn, Jaeon, and Kwon Yi Rang, officially debuted in April 2025. Known for their innovative visual artistry and powerful stage presence, they quickly garnered significant attention both domestically and internationally, even before their official debut, through their robust presence on social media platforms. The group made a notable appearance at the “2025 INGALIVE UNI-CON in TOKYO DOME” on April 12th and 13th, 2025, captivating audiences with their high-caliber performances and firmly establishing their unique identity. Their strong appeal to Generation Z, a demographic deeply intertwined with both fashion and digital trends, makes them an ideal choice for this ambassador role.
The announcement of SKINZ’s ambassadorship precedes the release of their 2nd digital single, “The Way Back (돌아오는 길),” scheduled for November 29th. To celebrate this exciting partnership, Shoplist has launched a special commemorative page from November 26th to November 28th, 4:59 PM JST. Furthermore, the platform is gearing up for the third phase of its largest annual shopping event, the “SUPER TIME SALE,” which will run from November 28th, 5:00 PM JST, to December 8th, 11:59 AM JST. Users can anticipate a variety of engaging shopping experiences featuring SKINZ, with new visuals and related content to be progressively unveiled across Shoplist’s official social media channels, app, and the dedicated special page.
This collaboration is anticipated to set a new benchmark for how e-commerce platforms and virtual idols can synergize, especially as SKINZ prepares for a full-scale musical push in 2026. “The synergy between fashion and the immersive world of virtual idols is truly exciting! We can’t wait to see how SKINZ brings their unique flair to Shoplist and connects with fans in fresh, stylish ways,” commented one enthusiastic fan online.
Shoplist, launched in July 2012, is a comprehensive online fashion retailer offering a wide array of items across women’s, men’s, and children’s fashion, alongside cosmetics and interior goods. It has consistently attracted a large customer base by providing stylish products at accessible prices.
For more information on SKINZ and this collaboration, please visit:
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SKINZ Official Website: <https://www.bridge-enter.com/>
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YouTube: <https://www.youtube.com/@SKINZOFFICIAL>
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Instagram: <https://www.instagram.com/skinz__official/>
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Shoplist Special Page: <https://shop-list.com/all/lp/column/SKINZ20251126>
This innovative partnership between Shoplist and SKINZ signifies a bold step into the future of retail, where the digital and physical worlds converge to create captivating cultural experiences. It’s a testament to the evolving landscape of Kawaii culture, demonstrating how virtual personas can transcend borders and influence global fashion trends, promising an even more vibrant and interactive future for fans worldwide.
