Nordic Forest Meets Japanese Honey: Tamitu Omotesando Hosts Artek Collaboration Cafe
Experience Sustainable Design and Sweet Delights at ‘Forest Collection Cafe at Tamitu’
Tamitu, a brand renowned for its innovative approach to honey, is set to host a unique collaborative event with Artek, a leading Finnish furniture brand. The “Forest collection cafe at Tamitu” will transform the Tamitu Omotesando store into a haven of Nordic design and natural sweetness from November 27, 2025, to January 12, 2026. This limited-time pop-up offers a fresh perspective on sustainability, merging the worlds of beekeeping and furniture design.
Artek’s ‘Forest Series’: Celebrating Nature’s Imperfections
At the heart of this collaboration is Artek’s “Forest Series,” a collection born from a partnership with Italian design duo Formafantasma. This series introduces a groundbreaking wood selection standard called “Wild Birch,” which re-evaluates traditional notions of beauty. Instead of prioritizing flawless aesthetics, “Wild Birch” embraces natural characteristics such as knots, insect traces, and color variations inherent in birch wood. This initiative champions a more responsible use of timber, acknowledging and celebrating the diverse beauty found within Finnish forests.
Each piece in the “Forest Series”—including stools, chairs, tables, and benches—possesses a unique personality, showcasing the natural features and marks of the wood rather than concealing them. This approach not only creates distinct furniture but also proposes a new value system for sustainability in design. A closer look reveals the intricate details, inviting contemplation of nature’s artistry.
A Shared Vision: Nurturing Nature and Design
The collaboration between Tamitu and Artek blossomed from a connection with CIBONE, a long-standing partner shop of Artek. Tamitu Omotesando shares a space adjacent to CIBONE, naturally fostering a bond. Both Tamitu, with its roots in a century-old beekeeping tradition, and Artek, with its deep appreciation for wood and nature, share a profound connection to the natural world. This shared philosophy laid the groundwork for their harmonious partnership, allowing their collective vision to take root in a unique cafe experience.
Immerse Yourself in a Nordic-Inspired Honey Cafe
During the event, the entire cafe space at Tamitu Omotesando will be furnished with pieces from Artek’s “Forest Series.” Guests are invited to sit on these distinctive stools, chairs, benches, and tables, feeling the unique texture and warmth of the wood that embodies the diversity of Finland’s forests. While surrounded by this thoughtful design, visitors can savor Tamitu’s exquisite drinks and sweets, all crafted with their signature Herbal Honey. This experience offers a moment of sensory delight, enveloped in the aromas and sweetness of honey within a space infused with Nordic philosophy.
“It’s truly wonderful to enjoy such beautiful, sustainable furniture while indulging in delicious honey treats,” remarked one imagined visitor, capturing the essence of the serene experience.
Event Details
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Event Name: Forest collection cafe at Tamitu
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Period: November 27, 2025 (Thursday) – January 12, 2026 (Monday)
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Location: Tamitu Omotesando (GYRE B1F, 5-10-1 Jingumae, Shibuya-ku, Tokyo)
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Contents:
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Cafe space designed with Artek’s “Forest Series” furniture
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Offering of Tamitu’s menu (drinks and sweets using Herbal Honey)
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Adjacent to the cafe, CIBONE offers the full range of Artek products for purchase, allowing guests to bring a piece of this sustainable design philosophy into their own homes.
About Tamitu and Artek
Tamitu operates under the concept of “Flowers for life, honey for me.” As a beekeeping farm with over a century of history, Tamitu proposes new forms of honey for the modern era, specializing in “Herbal Honey”—blended honeys infused with herbs and spices. Their Omotesando store allows guests to sample and purchase various flavors, in addition to enjoying honey-infused food and drinks at its cafe.
Artek was established in Helsinki in 1935 by four young visionaries: Alvar Aalto, Aino Aalto, Maire Gullichsen, and Nils-Gustav Hahl. Their mission extended beyond selling furniture; they aimed to promote modernist culture through exhibitions and educational activities. Today, Artek’s collection features furniture, lighting, and home accessories by Finnish masters and global architects and designers, all characterized by their functional and poetically clear design. Upholding its founders’ spirit, Artek continues to lead the way at the intersection of design, art, and architecture.
This collaboration between Tamitu and Artek highlights a growing trend in Japan to integrate sustainable practices with everyday lifestyle. By showcasing design that respects nature’s inherent beauty and offering products that celebrate natural ingredients, such events contribute to a broader appreciation for mindful consumption and living. Such initiatives are likely to inspire similar ventures globally, fostering a future where beauty, functionality, and environmental responsibility coexist seamlessly.
