A Forest Feast Unfolds: The ‘Tanuki no Manmaru Restaurant’ Campaign Details
From February 7 (Saturday) to March 29 (Sunday), the four “Sumikkogurashi Asobi Studio” locations across Japan will transform to celebrate the ‘Tanuki no Manmaru Restaurant’ theme. This new series introduces a shy tanuki (a Japanese racoon dog, often depicted as a mischievous but kind-hearted creature with a round belly, symbolizing good fortune) who runs a cozy restaurant in the forest. Sumikko and friends, plump and happy after their meal, make for an irresistibly cute cast.
The “Sumikkogurashi Asobi Studio,” which first opened in LaLaport Kadoma, Osaka, in April 2023, has since expanded to Nagoya (July 2024), Sapporo (December 2024), and Katsushika, Tokyo (September 2025), offering immersive play experiences for children.
During the campaign period, visitors can enjoy three special activities:
1. Exclusive Limited-Edition Stickers
Children entering the facility will receive one random limited-edition sticker featuring the ‘Tanuki no Manmaru Restaurant’ theme design. There are two designs available, adding an element of surprise to each visit. These special stickers replace the usual designs for the campaign duration.
2. The “Otsukai Challenge”
Step into the role of a restaurant helper with the “Otsukai Challenge.” Using an “Otsukai Memo” (shopping errand list), children can embark on a quest within the play area to gather ingredients needed for the tanuki chef. This imaginative play allows kids to help prepare delicious dishes for the Sumikko characters. The air will surely be filled with the sounds of tiny chefs bustling about, creating imaginary culinary masterpieces.
3. Charming Photo Props
Capture unforgettable memories with special photo props designed with the ‘Tanuki no Manmaru Restaurant’ theme. These adorable props provide a perfect backdrop for taking cute pictures with Sumikko and friends, allowing families to immortalize their visit with playful snapshots.
Additionally, those who purchase Sumikkogurashi merchandise totaling 1,100 yen or more in the goods area will receive a special, limited-edition ‘Tanuki no Manmaru Restaurant’ big sticker.
“The way this campaign blends the new ‘Tanuki no Manmaru Restaurant’ theme with interactive play is truly heartwarming,” shared one enthusiastic fan. “It’s like stepping right into Sumikko’s cozy world, helping the tanuki, and creating delicious memories!”
About Sumikkogurashi Asobi Studio
The “Sumikkogurashi Asobi Studio” offers an immersive experience where children and adults alike can dive into the charming world of Sumikkogurashi. The facilities feature Sumikko-themed slides, ball pits, and various pretend-play zones that captivate young visitors. Iconic scenes from the Sumikkogurashi universe are recreated, providing unique photo opportunities and a chance for families to create cherished memories together.
For more details on operating hours, admission fees, and specific location information, visitors are encouraged to check the official website.
What are Sumikkogurashi?
Born in 2012 with the concept “This is where I feel calm,” Sumikkogurashi characters resonate with many. Their slightly negative yet endearing personalities and stories have garnered widespread popularity. Just as many Japanese people instinctively seek out corner seats on trains or in cafes, the Sumikko characters embody this universal desire for comfort in overlooked spaces.
Stay updated on Sumikkogurashi news and events via their official channels:
This campaign at Sumikkogurashi Asobi Studio highlights the enduring appeal of kawaii culture and its ability to evolve through new themes and interactive experiences. As these charming characters continue to capture hearts, such events ensure that the gentle, comforting world of Sumikkogurashi remains a vibrant part of Japanese popular culture, delighting fans both locally and, through shared experiences, across the globe.
