Featured Products in the New Collection
The new ‘Yuruyuru Pokapoka’ series offers a diverse selection of items, each reflecting the theme’s signature relaxed aesthetic:
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Clear Holder (6+1 pockets) (825 yen incl. tax): An A4 size clear file with a convenient zipper pocket, perfect for organizing documents or even keeping concert tickets safe for ‘oshi-katsu’ (fandom activities).
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EnerGel Ballpoint Pen 3C (1,100 yen incl. tax): A popular collaboration pen featuring Rilakkuma and friends, equipped with black, red, and blue ink, and an attachment for earphone jack accessories.
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A5 Flap-Attached Clear Holder (440 yen each incl. tax): Designed with a flap to prevent documents from falling out, ensuring your papers stay secure.
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B6SP Notebook (605 yen each incl. tax): Features cute, colorful pages and a sturdy, thick ring binding.
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Stickers (330 yen each incl. tax): Waterproof and UV-processed, these holographic stickers with their relaxed illustrations are sure to catch attention.
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Mini Pouch (880 yen each incl. tax): Made of PVC, these small pouches are ideal for storing little essentials, adorned with a cute rainbow rubber mascot.
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Pouch (2,200 yen incl. tax): A polyester pouch with embroidery and an inner pocket, perfect for cosmetics or other personal items.
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Tote Bag (2,750 yen incl. tax): A casual polyester tote bag featuring Rilakkuma and friends, with a smooth fabric and pleasant color palette.
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Acrylic Keyholder (1,100 yen incl. tax): Features removable mascots, allowing for personalized customization.
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Plush Mirror (1,760 yen each incl. tax): Adorable plush mirrors with heart-shaped carabiners, perfect for quick touch-ups on the go.
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Plush Drawstring Bag (1,980 yen each incl. tax): Polyester bags with embroidery, featuring a W-string design that makes them look like plush toys when tied.
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Hanging Mascot Badge (1,320 yen each incl. tax): Cute mascot badges with safety pins and ball chains, showcasing the characters’ charming expressions. The ball chain can be removed to attach them to bags.
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Plush Toy (2,420 yen incl. tax): Soft, huggable plush toys of Rilakkuma with its famously relaxed expression, offering a comforting presence.
Discovering Rilakkuma and Friends
Rilakkuma, a bear in a costume, lives with Korilakkuma and Kiiroitori at the home of an office worker named Kaoru. The identity of the person inside the costume remains a mystery. Rilakkuma’s primary interests revolve around daily meals and snacks, with favorite foods including hotcakes, omurice, pudding, and dango. Chairoikoguma is a friend who resides in the Honey Forest.
For more details on Rilakkuma, visit the official Rilakkuma Goyo-yuri Site: https://www.san-x.co.jp/rilakkuma/
Chairoikoguma Celebrates 10th Anniversary
In 2026, Chairoikoguma marks its 10th anniversary, with a special anniversary site now open. This dedicated site offers unique content such as a daily fortune-telling challenge, a retrospective of Chairoikoguma’s themes, and a collection of 4-panel comics titled ‘#KogumaNoHachimitsuNoMoriDayori’ (Koguma’s Honey Forest News). Visitors can also acquire special 10th-anniversary wallpapers. It’s a must-see for all Chairoikoguma enthusiasts!
Explore the Chairoikoguma 10th Anniversary Site here: https://www.san-x.co.jp/rilakkuma/chairoikoguma_10th_anniversary/
About San-X
San-X Co., Ltd. is a Japanese company that has continuously created over 1,000 original characters, including Rilakkuma, Sumikkogurashi, and Tarepanda. These characters, with their unique and often subtly humorous charm, are shared globally through original products, licensing, events, promotions, and media. San-X characters are adored for their cuteness, their ability to evoke a gentle smile, and the comforting presence they offer. This blend of endearing design and understated wit captivates audiences worldwide.
This expansion of the ‘Yuruyuru Pokapoka’ series with more beloved characters reinforces Rilakkuma’s enduring appeal and its significant role in global Kawaii culture. Fans worldwide are sure to adore these new additions, bringing a touch of ‘yuruyuru pokapoka’—that delightful blend of loose, cozy warmth—to their everyday lives.
