The Allure of Mystic Fig
‘Mystic Fig’ is designed to create an ‘adult-cute’ look, leaving a lasting impression with its unique pink-brown blend. Inspired by the juicy fruit of the fig, this shade offers a fresh, dewy luster. Unlike the playful ‘Pure Momo’ from the first collaboration in February 2025, ‘Mystic Fig’ exudes an elegant mood, adding a captivating presence to the wearer’s lips.
Seyo-san’s deep commitment to color is evident in this second collaboration. The shade is a calculated muted tone with a hint of blue, designed to blend seamlessly with the skin. It captures the sophisticated ambiance of figs while retaining a subtle cuteness, delivering both a natural flush and a refined, effortless look.
Innovative Features for Lasting Beauty
This lipstick boasts sheer, vibrant pigmentation that glides on effortlessly. Its comfortable texture spreads smoothly, ensuring vivid color adheres evenly and beautifully. The result is a translucent, stunning color payoff that enhances the natural beauty of the lips.
A new two-layer technology, unique within Amorepacific, ensures that the color and shine endure. Upon application, the lipstick separates into a color layer and a moisturizing gel film layer. The color layer remains on the lips, maintaining its vibrancy, while the hydrating film creates a captivating glossy finish.
A Message from Seyo
Seyo shares her excitement: “The first collaboration, ‘Pure Momo,’ was a universally flattering shade, particularly beloved by those with warm undertones. However, many requested a color that would also suit cool tones! For this second release, Espoir and I crafted a sophisticated fig-inspired shade that caters to neutral to cool tones.”
About TikTok Creator Seyo
Seyo is a popular TikTok Creator, a Japanese-American quarter with aspirations of Korean beauty. She is renowned for her clear and detailed review videos on cosmetics, makeup, and beauty trends. Highly regarded by both her fanbase and various companies, Seyo’s content on lip products, skincare verification for different skin types, and transformative makeup tutorials are particularly popular.
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TikTok: https://www.tiktok.com/@emiiseyo
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PPP STUDIO: https://pppstudio.jp/
Availability
‘Nowear Lipstick Barming Glow #20 Mystic Fig’ will be available at the following locations:
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January 15, 2026 (Thursday) – Pre-sale:
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Loft stores nationwide (excluding some branches)
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Loft Online Store
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Matsumotokiyoshi Group and Cocokarafine Group stores nationwide (excluding some branches)
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January 29, 2026 (Thursday) – General Release:
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Variety stores nationwide (excluding some branches)
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Drugstores nationwide (excluding some branches)
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For more information, visit the official online shop and social media channels:
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Official Online Shop (Qoo10): https://www.qoo10.jp/shop/espoir-official
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Official Instagram: @espoir_jp
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Official X: @espoir_japan
This collaboration between Espoir and Seyo-san marks another exciting step in the evolution of K-beauty within the Japanese market and beyond. As beauty trends continue to globalize, such partnerships provide a delightful fusion of local insights and international appeal, promising to inspire new expressions of Kawaii culture on a worldwide stage.
