Copernica Launches “Mochifuwa Scrub-in Face Wash” for a Unique Skincare Experience
Japanese skincare brand Copernica is set to launch its innovative “Mochifuwa Scrub-in Face Wash” on January 27, 2026. This product promises a distinctive “mochifuwa” (chewy and fluffy) sensation, combining gentle exfoliation with deep moisturizing benefits, available at 445 Aeon and Aeon Style stores, as well as online platforms.
Copernica’s brand philosophy centers on addressing crucial aspects like the stratum corneum barrier function and overall skin surface health, while also targeting common concerns among the Z-generation, such as enlarged pores, blackheads, dryness, and acne. The new “Mochifuwa Scrub-in Face Wash” is meticulously formulated to meet these diverse needs.
A Gentle Yet Effective Cleansing Ritual
This new face wash incorporates a soft, konjac-derived mannan scrub, known for its gentle touch on the skin. This scrub works to dislodge impurities from pores, while a blend of fruit AHA and honey-derived peeling agents helps to shed old, dull skin cells. When lathered with a cleansing net, the scrub’s texture softens, transforming into a rich, fluffy foam that minimizes irritation, making the cleansing experience truly delightful. One of its standout features is its versatility, functioning both as a daily face wash and an occasional direct-application pack. This dual-action approach ensures a thorough cleanse that leaves the skin feeling refreshed and remarkably smooth.
Hydration That Lasts
Beyond its cleansing and exfoliating prowess, the “Mochifuwa Scrub-in Face Wash” is designed to maintain skin’s moisture balance. It includes a comprehensive blend of four types of hyaluronic acid and isomerized sugar, alongside a skin-conditioning complex. These ingredients work in harmony to ensure that skin remains soft and hydrated after washing, preventing the tight, dry feeling often associated with deep cleansing. This focus on gentle yet effective care, combined with lasting hydration, makes it an attractive option for those seeking a balanced skincare routine.
“The unique ‘mochifuwa’ texture of this face wash offers a refreshing departure from conventional cleansers, promising a delightful sensory experience alongside its effective cleansing properties,” noted a beauty enthusiast.
Availability and Campaign Details
The “Mochifuwa Scrub-in Face Wash” will be available from January 27, 2026, at a price of 1,500 yen (1,650 yen including tax) for a 100g tube. It can be purchased at Aeon and Aeon Style stores across various regions, as well as online via:
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Aeon Net Super: https://shop.aeon.com/netsuper/nspr
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Aeon Style Online: https://aeonretail.com/product/0/P-4548449535944/P-454844953594401/
For more information on the brand, visit the Copernica brand site: https://aeonretail.com/Page/g-copernica.aspx
To celebrate its launch, a campaign will be held through the Aeon Shopping App. A total of 950 lucky individuals will have the chance to win a free coupon for the “Mochifuwa Scrub-in Face Wash.” The application period runs from January 8 to January 14, with coupon redemption available from January 27 to February 2. Membership to the shopping app is required to participate.
This new offering from Copernica highlights a growing trend in Japanese beauty: the fusion of effective, targeted skincare with enjoyable sensory experiences. As consumers worldwide increasingly seek products that cater to specific concerns while providing a moment of self-care, the “Mochifuwa Scrub-in Face Wash” stands as a testament to the evolving landscape of kawaii skincare, potentially influencing global beauty routines with its unique blend of tradition and innovation.
