A Casual Spark Ignites a Beauty Festival
The genesis of this refreshing event traces back to a simple, playful suggestion from 株式会社SPEEDIA: “It’s New Year’s, why don’t we do something fun?” This sentiment blossomed into a unique gathering designed to be approachable and enjoyable for everyone, from seasoned beauty enthusiasts to those simply looking to refresh their self-care routines. The concept of an “Idobata Kaigi”—a traditional Japanese term for women gathering around a well to chat informally—perfectly encapsulates the relaxed, authentic vibe the organizers aim to create. The widespread appeal is already evident, with over 800 participants registering within just three days of the announcement.
Event Overview: Your Front-Row Seat to Beauty’s Inner Circle
The “New Year’s Beauty Idobata LIVE 2026” is set to be a continuous, free-to-watch streaming event on YouTube.
Key Details:
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Event Name: 🎍 New Year’s Beauty Idobata LIVE 2026 〜Secret Talks from Business Owners & Beauty Experts〜
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Dates & Times:
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January 3, 2026 (Saturday): Approximately 7:00 PM – 10:30 PM JST
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January 4, 2026 (Sunday): Approximately 6:30 PM – 10:00 PM JST
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Format: YouTube LIVE (continuous streaming / free to watch)
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Participants: A total of 18 business owners and beauty experts, each sharing their insights in approximately 20-minute talk segments.
Daily Timetable Highlights:
Day 1 features MC Shion Mizuno alongside experts like Kanomi Kamiya, Yua Takita, and Kenta Nagakura.
Day 2 continues with MC Shion Mizuno introducing speakers such as Tomoko Akidake, Maki Minemura, and Jenny Okamoto.
The event is proudly sponsored by 株式会社吉野家 (Yoshinoya Co., Ltd.) and 株式会社SPEEDIA.
Unfiltered Insights and Unique Perspectives
With a cumulative follower count of over 800,000 across the 18 participating beauty experts and business owners, the discussions are expected to be rich with diverse perspectives. Topics will include:
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“Truly outstanding beauty finds of 2025”
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“Real-life beauty revelations from daily experiences”
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“Beauty goals and focuses for 2026”
A distinctive feature of this event is its informal, “Idobata Kaigi” style, encouraging genuine, unscripted conversations rather than formal presentations. Adding another layer of insight, select sessions will feature male business owners sharing their perspectives on female charm and impression. This offers a rare opportunity to hear unfiltered thoughts from influential figures in a relaxed setting.
Exclusive New Year’s Treat: The Ostrich Oil Booster
As a special New Year’s treat, a limited-edition booster oil utilizing ostrich oil—a product that will be discussed during the live stream—will be available. Attendees can apply for this exclusive item via a QR code displayed during the LIVE event. Adding a touch of New Year’s luck, some applications may even include “atari-ken” (lucky tickets), making the experience even more exciting. Supplies are limited, so early application is encouraged.
Driving Force Behind the Event
The event is spearheaded by Shion Mizuno, a reverse-aging beauty expert and CEO of 株式会社SPACE X. Known for her “grab and pull” self-care method for waist sculpting, which has helped over 10,000 women, Mizuno also launched the cosmetic brand “1UN,” with its “Monter Conditioning Cream” selling over 10,000 units in two years. Her expertise in reverse aging, product development, and empowering work styles underscores the depth of knowledge contributing to this event.
Co-sponsoring the event are 株式会社吉野家 and 株式会社SPEEDIA. SPEEDIA, a skincare brand born from Yoshinoya Holdings’ research, focuses on addressing skin concerns through products utilizing ostrich oil.
For those eager to dive into these engaging beauty discussions, free online event registration is available at:
https://space-x.co.jp/idobatalive2026/
The “New Year’s Beauty Idobata LIVE 2026” offers a fresh, intimate look into the world of Japanese beauty, promising not just expert advice but also a sense of community and celebration. This kind of candid, interactive event is a testament to the evolving nature of beauty communication, where accessibility and genuine connection are increasingly valued, potentially shaping how beauty insights are shared globally.
