A Feast of Special Edition Goods
The first wave of products promises a blend of regional flavors and adorable designs. Among the highlights are:
Aichi’s “Tamafu” with a Special Touch
From Aichi Prefecture, “Tamafu” (¥1,512, tax included), a soft, spherical wheat gluten cake, makes its appearance. Known for its ability to absorb rich broths and melt in the mouth, this local delicacy will come with an original Sumikko Gurashi drawstring bag. Additionally, a “Tamafu-style keychain” will be available, perfectly mimicking the cute, round shape of the food.
Kochi’s “Millet Biscuits” in a Collectible Can
Kochi Prefecture’s cherished “Millet Biscuits” (¥972, tax included), a salty and crunchy snack, will be presented in a special Sumikko Gurashi-designed can. The can’s lid doubles as a collectible badge, ensuring that the charm of Sumikko Gurashi can accompany you even after the biscuits are enjoyed.
Diverse Culinary and Merchandise Offerings
The collaboration extends to a wide array of other items, each featuring unique Sumikko Gurashi designs:
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Tsukudani: Six varieties of these traditional simmered dishes, priced at ¥648 each, or a set for ¥3,888.
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Tokage’s Chilled Cream Soda Kanten: A refreshing jelly treat for ¥702.
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Shirokuma’s Tea Party Meringues: Sweet meringues for ¥756.
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Monaka Soups: Five types of instant soup encased in a crisp monaka wafer, each ¥594.
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Strawberry Milk Syrup: Priced at ¥2,376, featuring an original charm.
Beyond edibles, an exciting range of merchandise is also available:
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Charms: Five random types, each ¥660.
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Acrylic Coasters: Six random types, each ¥990.
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Can Badges: Six random types, each ¥660.
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Tamafu-style Keyholders: Five types, each ¥990.
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Snack Clips: Five types, each ¥935.
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Marche Tote Bag: ¥1,650.
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Canned Wet Wipes: Five types, each ¥715.
Exclusive Capsule Toys
Adding to the excitement, store-exclusive capsule toys will be available. These feature six random designs of acrylic magnets, each adorned with the special collaboration artwork. It’s a fun way to try your luck and see which Sumikko Gurashi character you’ll take home!
This collaboration is a testament to the enduring appeal of Sumikko Gurashi, whose gentle and relatable characters resonate with a broad audience. As one fan enthusiastically shared, “I can’t wait to see which local delicacy my favorite Sumikko will be paired with! It’s such a comforting thought.” The partnership with Nippon Department Store, known for its dedication to showcasing Japan’s regional treasures, creates a perfect synergy, blending beloved characters with authentic Japanese culture.
The collaboration details can be found on the Nippon Department Store website: https://www.nippon-dept.jp/shop/t/t1272/
For more information on Sumikko Gurashi, visit the official San-X website: https://www.san-x.co.jp/sumikko/profile/
This initiative highlights a growing trend of beloved kawaii characters serving as cultural ambassadors, introducing unique aspects of Japanese tradition and regional products to a wider, global audience. Such partnerships are likely to continue enriching the landscape of kawaii culture abroad, offering delightful surprises that bridge the gap between pop culture and authentic local experiences.
