Japan’s M-Dear DS Mist Shines Again: Two-Time Winner at CosmoprofAsia’s Cosmo Trends 2025

kawaii skincare japan news

A Global Spotlight on Beauty Innovation

The “CosmoprofAsia Cosmo Trends” report is a beacon for the global beauty industry, unveiling the most noteworthy products that embody the latest trends. Announced during CosmoprofAsia, Asia’s largest cosmetics trade fair held in Hong Kong from November 12 to 14, 2025, this report serves as a compass for future beauty directions.

CosmoprofAsia Cosmo Trends 2025 graphic

The “M-Dear DS Mist” was specifically chosen within the “Aest’Repair” trend category for skincare. Its selection underscores its exceptional safety profile, making it suitable even for sensitive and damaged skin. Beyond safety, the mist was lauded for its multi-functional care capabilities and the comfortable experience provided by its ultra-fine mist, which allows for application without direct skin contact.

The “DS Mist”: A Gentle Guardian for Sensitive Skin

Designed as a mist lotion for delicate moments, the M-Dear DS Mist offers gentle care when skin feels vulnerable to friction and irritation, such as during seasonal changes or periods of skin fatigue. It aims to soothe not only the skin but also the mind.

Key features of the M-Dear DS Mist include:

  • Effortless Application: The bottle can be used upside down, making it easy to apply to the face, body, neck, and hard-to-reach areas like the back.

  • Rigorous Safety Testing: It has undergone sensitive skin patch tests and stinging tests, ensuring a high level of safety for users. It’s important to note that these tests do not guarantee that all individuals will be free from skin troubles or irritation.

  • Gentle Formulation: The product is free from fragrance, coloring, mineral oil, animal-derived ingredients, ethanol, and parabens, minimizing potential irritants.

  • Key Actives: It features EGF (Human Oligopeptide-1), Glycyrrhizic Acid 2K, and Allantoin – all known for their skin-conditioning properties.

M-Dear DS Mist bottle

The M-Dear DS Mist is available in a 100mL capacity, priced at 5,600 yen (excluding tax) or 6,160 yen (including tax). The brand’s philosophy for this product is a unique blend of trust and transformation, aiming for a mist that doesn’t promise “dramatic change but rather one you’ll realize you can’t live without” – a true guardian for your skin.

M-Dear: Pioneering Medical-Grade Aging Care

M-Dear is a brand of aging care cosmetics developed by Mayflower Inc., exclusively for medical institutions. The brand’s journey began with a focus on beauty treatments offered in clinics and the efficacy of EGF (Epidermal Growth Factor). Through continuous research and prototyping, guided by skin specialists, M-Dear products evolve to meet patient needs.

Committed to protecting skin from various stressors like UV rays, dryness, and friction, M-Dear emphasizes low-irritation formulations and synergistic effects with beauty treatments. M-Dear products can be purchased at affiliated clinics nationwide.

For further inquiries:

The Future of Sensitive Skincare

The repeated recognition of M-Dear DS Mist on an international stage like CosmoprofAsia highlights a growing global demand for highly safe, effective, and gentle skincare solutions. As the beauty industry continues to embrace innovation, products like DS Mist, with their focus on advanced ingredients and user comfort, are setting a new benchmark. This trend suggests a future where “kawaii Japan beauty” extends beyond aesthetics to encompass deep care and scientific rigor, making sophisticated skincare accessible and reassuring for even the most sensitive complexions worldwide.

×
Copied title and URL