Wonjungyo’s Cult-Favorite Aqua Glue Primer Gets a “Kawaii” Pink Makeover and Major Hydration Boost!

Wonjungyo’s Aqua Glue Primer N: A Hydrating “Makeup Glue” for Flawless, Lasting Beauty

Get ready for an exciting beauty upgrade! Wonjungyo, the acclaimed cosmetics brand overseen by tear-bag makeup pioneer Won Jung-yo, is set to refresh its beloved Aqua Glue Primer. This innovative makeup base, known for its incredible ability to lock makeup in place, is relaunching as “Wonjungyo Aqua Glue Primer N” with added moisturizing benefits and a delightful pink package.

Initially launching先行発売 (senkō hatsubai) at Shinjuku Sanchome Loft on January 9, 2026 (Friday), the product will then see a nationwide release on January 14, 2026 (Wednesday).

Enhanced Hydration with 5 Ceramides

The original “Aqua Glue Primer” gained a massive following for its unique texture that adheres to the skin like a hydrating veil, extending makeup wear. Won Jung-yo herself envisioned a product that could deeply moisturize while keeping makeup intact, especially for those with dry skin. This vision led to the development of this versatile primer, which quickly became a sensation on social media, dubbed a “makeup adhesive” for its ability to prevent makeup from crumbling even by evening.

The newly revamped “Aqua Glue Primer N” maintains this highly praised performance while introducing five new types of ceramides to further boost skin hydration. The product also sheds its blue packaging for a vibrant pink, aligning with Wonjungyo’s signature brand color, making it even more “kawaii” (cute) and appealing.

Ceramide EOP, Ceramide NG, Ceramide NP, Ceramide AG, Ceramide AP (moisturizing ingredients)

Product Information

Wonjungyo Aqua Glue Primer N

Price: 2,200 yen (tax included)

Key Features of the New Product

• Moisture-Adhering Veil: Delivers hydration to the skin while creating a close-fitting layer that enhances makeup longevity.

• Double Powder for Makeup Fixation: Features sebum-absorbing powder (silica) and sebum-solidifying powder (mica, hydroxyapatite, zinc oxide, dimethicone) to effectively block sweat and sebum, maintaining a fresh look.

• 5 Ceramides for Lasting Moisture: A unique “mille-feuille” (layered) structure of five ceramides (EOP, NG, NP, AG, AP) works to lock in moisture, keeping the skin hydrated throughout the day.

Won Jung-yo Sensei’s Recommended “Moisture-Fixing” Makeup Technique

For optimal results, Won Jung-yo herself suggests a simple, yet effective routine:

STEP 1: Skincare Preparation

Start by preparing your skin with “Moist Up Ready Skin Pack” followed by “Moist Set Up Cream.” This combination deeply hydrates, creating a smoother canvas for makeup application.

STEP 2: Apply Wonjungyo Aqua Glue Primer N

After your skincare routine, and before applying foundation or other base makeup, dispense an appropriate amount (1 to 1.5 pumps) onto your hand and gently blend it over your entire face.

Won Jung-yo shares the inspiration behind this product: “I wanted to develop a product for those concerned about dryness that not only suppresses sebum but also deeply moisturizes the skin while keeping makeup in place. Please try this new sensation primer that maintains makeup while hydrating!”

STEP 3: Apply Base Makeup

Once the Aqua Glue Primer N has settled, proceed with your preferred base makeup. For an enhanced look, pairing it with “Tone Up Base N” or “Pro Perfecting Cushion Cover/Natural” is highly recommended.

Meet Won Jung-yo: The K-Beauty Maestro

Won Jung-yo began her journey as a makeup artist in 2008, quickly rising to prominence as the exclusive makeup artist for top Korean idols and actresses. She is famously known for working with BLACKPINK’s ROSÉ and four members of TWICE, and is celebrated as a pioneer of the “aegyo-sal” (tear bag) makeup technique, a hallmark of Korean idol beauty. She also co-represents Bit&Boot, a renowned beauty salon in Cheongdam-dong, Seoul.

• Won Jung-yo’s Official Instagram: @bit.boot_jungyo

About Wonjungyo: “The Excitement of First Makeup”

Wonjungyo is a brand born from Won Jung-yo’s extensive professional makeup expertise, designed to make professional techniques accessible to everyone. The brand embodies the wish for users to “feel the excitement of their first time doing makeup” every time they use its products.

With meticulous attention to texture and color, Wonjungyo offers a range of products, including a 7-color eyeshadow palette perfect for creating tear-bag makeup, tone-up bases for achieving idol-like skin, mascaras, and cushion foundations. Each item aims to help users emulate the coveted look of Korean idols. The brand’s logo, featuring a “W” for Won Jung-yo and a diamond motif, symbolizes the desire for users to shine through makeup.

Wonjungyo Official Social Media:

• TikTok: ＠wonjungyo_official_jp

• Instagram: @wonjungyo_official_jp

• X (formerly Twitter): @wonjungyo_of_jp

• Official Website: https://www.wonjungyobeauty.jp/

The Future of Kawaii Beauty

The renewal of Wonjungyo’s Aqua Glue Primer N, with its blend of advanced hydration and charming pink aesthetics, is more than just a product update; it’s a testament to the evolving landscape of K-beauty and its influence on global “kawaii” culture. By focusing on both performance and presentation, Wonjungyo continues to set trends, ensuring that the desire for long-lasting, radiant makeup, imbued with a touch of cuteness, remains at the forefront of beauty innovation.