A Magical Crossover: San-X Characters Transcend Worlds
San-X, the creative force behind beloved Japanese characters, has announced an enchanting new collection: the “San-X Universe” series of “Zutto Issho Nuigurumi” (Always Together Plushies). This innovative design concept, born from the whimsical “San-X fairy magic,” brings together 36 diverse characters from various San-X worlds, including the ever-popular Rilakkuma, Sumikko Gurashi, and Tarepanda.
These charming chain-attached plushies are slated for a sequential release starting in mid-December 2025, becoming available at national retailers and online shops. It’s a delightful opportunity for fans to see their favorite characters, both nostalgic and new, coexist in one magical universe.
What is the “San-X Universe”?
The “San-X Universe” is a groundbreaking concept where individual San-X characters, each residing in their own unique narratives, are united by a touch of “San-X fairy magic.” Imagine a grand, whimsical tapestry woven with threads of cuteness and comfort, where the familiar faces you’ve cherished for years meet new friends. This initiative aims to deliver moments of pure joy and companionship, allowing fans to experience a small, heartwarming magic that gently soothes the soul.
The “Zutto Issho Nuigurumi” Lineup
The new “Zutto Issho Nuigurumi” collection features 36 unique characters, each transformed into an adorable, palm-sized plushie with a colorful ball chain, perfect for attaching to bags or keys. Each plushie is priced at 1,980 yen (tax included), making them accessible treasures for collectors and casual fans alike. The collection spans a wide range of San-X’s beloved creations, ensuring there’s a favorite for everyone.
Among the characters joining this grand assembly are:
-
Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma
-
Shirokuma, Penguin?, Tonkatsu, Neko, Tokage, and Ebifurai no Shippo from Sumikko Gurashi
-
Tarepanda (sitting and lying down)
-
Monokuro Boo (black and white)
-
Mamegoma (Shirogoma and Sakuragoma)
-
Next Day Kerori
-
Kutsushita Nyanko
-
Kamonohashikamo.
-
Shappo from Sentimental Circus
-
Pinymoo
-
Kaiju Paradise’s Gaogao-kun
-
Buruburu Dog
-
Kogepan
-
Nyannyan Nyanko (Shu Nyanko and Short Nyanko)
-
Afro Ken
-
Twin Rabbit Angels (Howahowa-chan and Fuwafuwa-chan)
-
Nagomimakuri (Mori no Nagomimakuri)
-
Shirasu-tai (Shirasu & Ebi)
-
Jinbeisan
-
Korokoro Koronya
-
Pokantotan
-
Sugar Koko Mu
-
Ishiwachan
Each plushie is designed with attention to detail, featuring a special San-X fairy design name tag, adding to their collectible appeal. Fans are already buzzing with excitement, with one commenting, “It’s amazing to see all these characters together! I can’t wait to collect my childhood favorites alongside the new ones.”
Where to Find Your Favorites
For those eager to get their hands on these adorable companions, the new “Zutto Issho Nuigurumi” will be available at various national retailers and online stores. More details can be found through the official San-X channels:
-
Goods Information (San-X Official Website)
https://www.san-x.co.jp/blog/goods/ -
San-X Net Shop
https://shop.san-x.co.jp/
The Enduring Appeal of San-X
San-X Co., Ltd. has a rich history of creating over 1,000 original characters, each with a unique charm that resonates globally. From the endearing laziness of Rilakkuma to the shy antics of Sumikko Gurashi, these characters are known for their ability to blend cuteness with a subtle, often humorous, realism. They offer a sense of comfort and companionship, drawing in a wide audience far beyond Japan’s borders.
This “San-X Universe” initiative, by bringing together such a diverse cast, is poised to further strengthen the global appeal of Kawaii culture. It fosters new connections between characters and fans, creating a shared sense of discovery and nostalgia that will undoubtedly delight enthusiasts worldwide. As the plushies carry the heartwarming message, “May we continue to create many memories together, always,” they embody the enduring spirit of friendship and joy that defines San-X’s creations.
