A New Dawn for Daily Skincare: Sekkisei BLUE Redefines UV Protection
KOSÉ Corporation is set to launch a groundbreaking addition to its “Sekkisei BLUE” holistic beauty series: the “Sekkisei BLUE Dewy Fresh Day Serum.” This innovative daytime beauty serum, available from February 16, 2026, promises to transform daily skincare by embracing a “pre-emptive care” philosophy, arming the skin against environmental stressors before they take their toll.
This new serum goes beyond conventional UV protection, offering a comprehensive approach to maintain skin health and radiance throughout the day. It targets the often-overlooked daily skin damage, such as dryness-induced dullness, roughness, and loss of firmness and glow—a condition often described as “skin fatigue.”
The Essence of Oriental Wisdom in a Modern Serum
The “Sekkisei BLUE Dewy Fresh Day Serum” is meticulously crafted with a focus on holistic well-being, a hallmark of the Sekkisei BLUE series. It provides robust UV protection with SPF40/PA+++, shielding the skin from harmful ultraviolet rays. Yet, its true innovation lies in its unique blend of traditional East Asian botanical extracts, known as “Wakan” plants, which are central to its “pre-emptive care” strategy.
This serum’s texture is designed for sensory delight, described as a refreshing essence that melts seamlessly into the skin. Its application is a moment of calm, preparing the skin for the day ahead.
Key Innovations for Lasting Radiance:
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Oriental-Inspired “Pre-emptive Care”: The serum focuses on protecting the skin from environmental damage, which can lead to dullness and fatigue. Its lightweight, refreshing texture integrates effortlessly into any morning routine.
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Rich Blend of Wakan Botanical Extracts: Featuring ingredients like Common Mugwort extract, Coix Seed extract, and Gambir extract, these botanical components—derived from traditional East Asian herbal wisdom—work synergistically to protect skin from environmental damage, leaving it supple and firm with enduring hydration. The formulation also includes Korean Ginseng extract, Fermented Coix Seed extract, and Senpukuka extract.
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KOSÉ’s Stable Hydration Technology: Making its debut in a UV care product, this proprietary technology is engineered to continuously hydrate the skin, combating dryness even in challenging environments. Used as the final step in a morning routine, it creates a “water-lustrous skin” finish, imparting a dewy glow.
Ingredients such as Korean Ginseng (Panax Ginseng Root Extract) and Fermented Coix Seed (Saccharomyces/Coix Lacryma-Jobi Ma-yuen Seed Ferment Filtrate and Glycerin) contribute to its hydrating and brightening properties, addressing dryness-induced dullness.
Sekkisei BLUE: A Global Commitment to Holistic Beauty
The Sekkisei BLUE series is founded on the principle of “Oriental concept,” aiming for harmony between people and the planet. It offers a holistic approach to beauty, balancing skin, body, and mind through personalized care. With a lineup of products enriched with Wakan botanical and Japanese natural ingredients, complemented by essential oil aromas for meditation, Sekkisei BLUE delivers a unique beauty experience. The series is currently available in eight countries and regions, including Japan, South Korea, Thailand, Singapore, Malaysia, Indonesia, France, and Spain, sharing its vision of graceful beauty worldwide.
This launch underscores KOSÉ’s dedication to innovative skincare that harmonizes with nature, a philosophy deeply resonant with the growing global appreciation for Japanese beauty rituals that prioritize long-term well-being over quick fixes. As the world increasingly seeks products that align with both personal health and environmental consciousness, Sekkisei BLUE’s “pre-emptive care” approach is set to captivate a new generation of beauty enthusiasts. It speaks to a broader definition of Kawaii, one that encompasses not just outward charm but also inner vitality and a harmonious connection with nature.
For more information on the Sekkisei BLUE series, please visit the official website:
