The ‘Mimi Samurai’ Arrives: Elevating Ear Care with Japanese Flair
Unveiling a new ear cleansing lotion from JUBI LAB, tackling three common ear concerns with a refreshing, playful spirit.
JUBI LAB, a brand under Two-Way World Inc., is set to launch its innovative ear cleansing lotion, “Mimi Samurai,” designed to combat common ear discomforts such as itchiness from dryness and unwanted odors. This new product will be available from November 27, 2025, across variety shops, drugstores nationwide, and through Two-Way World’s official EC site.
The “Mimi Samurai” offers a novel approach to ear hygiene, transforming a routine task into a refreshing experience. It is priced at 880 JPY (excluding tax), or 968 JPY (including tax) for a 30mL bottle.
A Fresh Take on Ear Care
The “Mimi Samurai” is designed for ease of use. Simply apply the lotion to a cotton swab or tissue and gently clean the desired areas. The formula delivers a sharp, long-lasting menthol coolness, leaving ears feeling clean, refreshed, and invigorated. This sensation is described as the “Samurai’s refreshing breeze,” turning daily ear care into a pleasant ritual.
Key features of the “Mimi Samurai” include:
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Elevated Home Ear Cleaning: It provides a simple yet premium ear cleaning experience at home.
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Odor Combatant: Ideal for daily ear cleaning and post-bath care, it helps remove sebum and dirt, which are common sources of odor, promoting a relaxed and clean feeling.
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Invigorating Menthol Sensation: The menthol provides an immediate cooling effect, followed by a refreshing afterglow that users will find addictive—truly a “Samurai’s wipe.”
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Japanese Wisdom for Healthy Ears: Incorporating “Wanochie” (Japanese wisdom), the formula includes skin-conditioning ingredients to soothe, moisturize, and tighten the skin around the ears, promoting overall ear health. These ingredients include persimmon tannin extract, tea dry distillate, and licorice (glycyrrhizinic acid).
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Gentle Formula: It is formulated to be fragrance-free and colorant-free.
Ideal for Various Situations and Needs
The “Mimi Samurai” is suitable for those seeking a refreshing sensation, a mood change, post-bath care, or pre-outing preparation. It also addresses specific concerns such as dry, itchy ears, irritation from excessive earphone use, and concerns about ear odor or dirt.
Here’s how to use it in two simple steps:
- Saturate a cotton swab with the lotion.
- Cleanse the desired areas, including the ear canal entrance, ear folds, and behind the ears.
Inspiration from Edo-Era “Earwax Removers”
The concept behind “Mimi Samurai” is deeply rooted in Japanese history, drawing inspiration from the professional “earwax removers” who existed during the Edo period. The product planning team at JUBI LAB shared their vision: “We were inspired by the playful and sophisticated spirit of these Edo-era professionals and wanted to infuse that into a modern product. The Samurai motif represents our desire for the product to be a ‘hero’ that decisively addresses ear concerns. We’ve scattered small, amusing details throughout, like the ear-shaped packaging and wordplay on the product page. Daily care often feels like a chore, but by adding ‘fun’ and ‘story,’ we aim to elevate it into a premium experience.” The team emphasizes that while the appearance is humorous, the content is genuinely effective, offering a “premium ear cleaning experience” infused with Edo’s charm and playfulness.
Launch Campaign and Availability
To celebrate its launch, Two-Way World will host an Instagram giveaway campaign. Ten lucky winners will receive the “Mimi Samurai” lotion. To enter, simply follow the official Two-Way World Instagram account and like the campaign post (scheduled for December 15, 2025). Sharing the post to stories or commenting will increase your chances of winning. The campaign runs from December 15, 2025, to January 12, 2026.
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Two-Way World Official EC Site: https://www.2wayworld.jp/onlinestore/
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Two-Way World Official Instagram: https://www.instagram.com/2wayworld/
About JUBI LAB and Two-Way World Inc.
JUBI LAB focuses on creating skincare products from a dermatological perspective, addressing various skin types and concerns across different age groups. They meticulously select and blend beauty ingredients to offer solutions for skin issues. Their product lineup includes Japanese-inspired mask series and specialized serums. More about JUBI LAB can be found on their website.
https://www.2wayworld.jp/lab/
Two-Way World Inc., established in 1995, primarily operates in wholesale import cosmetics and fragrances. Leveraging their expertise, they have expanded into cosmetic manufacturing, developing products that meet specific customer needs. Their mission is to enhance the ‘beauty’ and ’emotion’ of all people through globally selected imported cosmetics and meticulously crafted manufactured products.
This innovative approach to daily hygiene, blending historical charm with modern care, represents a delightful intersection of tradition and contemporary beauty. As products like “Mimi Samurai” gain international attention, they will surely contribute to the global appreciation of Japanese ingenuity in personal care, offering playful yet effective solutions that resonate with the “kawaii” aesthetic while providing genuine benefits.
