Unveiling the “Water-Film Glow”: Revlon’s New Milky Brown Lip Promises Pout Perfection
Prepare to embrace a new era of lip beauty as Revlon announces the launch of a captivating new shade, “001 Me Day,” for its popular Super Lustrous Dewy Shine Lipstick line. This new milky brown hue, set to arrive on December 11, 2025, promises to envelop lips in a feminine, indulgent glow, offering a unique blend of moisture and sheer, buildable color.
Revlon’s Super Lustrous Dewy Shine Lipstick has garnered a loyal following for its distinctive “water-film glow,” creating a lustrous, plump, and transparent finish. The formula is designed to hydrate the lips, leaving them feeling smooth with a light, refreshing sensation. This beloved lipstick aims to achieve lips that are not just beautiful but also irresistibly touchable.
The latest addition, “001 Me Day,” introduces a gentle, embracing milky brown. This nuanced shade, reminiscent of milk dropped into coffee, is presented as a comforting treat for oneself, a “sweet indulgence” for those who work hard daily. The philosophy behind this new color echoes a sentiment of self-compassion: “It’s okay to indulge yourself, just for today.” It’s an invitation to carve out a special, non-ordinary moment in your daily makeup routine, allowing for an expression of sweetness and effortless chic that helps one to feel more confident and cherished.
Key Features of the Super Lustrous Dewy Shine Lipstick:
- Radiant Shine: Experience a rich, lustrous shine that endures, making lips appear vibrant and healthy.
- Voluminous, Plump Look: The moisturizing, glossy finish creates a three-dimensional effect, giving the appearance of plump, fuller lips. This effect is attributed to methyl lactate (a skin-conditioning agent) for a cooling sensation, and moisturizing ingredients such as camellia seed oil, sunflower seed oil, almond oil, macadamia seed oil, and castor oil, which contribute to the makeup effect.
- Sheer and Clear Color: The translucent color can be layered for increased vibrancy, allowing for versatile looks from subtle to bold.
- Hydrating and Smooth Application: A light, refreshing feel ensures the lipstick melts onto the lips, providing a smooth and comfortable application that hydrates.
This new shade, priced at 1,760 yen (tax included), will be available from December 11, 2025. For more information on Revlon’s products, visit their official website: Revlon Japan.
Since its inception in the United States in 1932, Revlon has been dedicated to enriching the lives of women globally, starting with vibrant nail enamels. For over 90 years, the brand has continually adapted to evolving values and lifestyles, developing products that lead the beauty industry. With its headquarters in New York, Revlon delivers “beauty and joy” to over 150 countries, embodying its motto: “LIVE BOLDLY – Laugh boldly. Enjoy makeup boldly. Express yourself boldly.” This ethos resonates deeply within the kawaii culture, where self-expression through beauty is celebrated.
The introduction of “001 Me Day” speaks to a growing trend of self-care and gentle empowerment within the beauty sphere. It’s not just a lipstick; it’s a small, daily ritual of kindness to oneself. This new offering is poised to become a staple for those seeking to enhance their natural beauty with a touch of warmth and sophistication, further cementing Revlon’s place in the global beauty landscape and influencing the future of expressive, accessible beauty trends.
