Kawaii Game Characters

Ring in the New Year with Style: ‘The 100 Girlfriends’ Mobile Game Unveils Festive Gacha and Event!

Poppin Games Japan has launched a limited-time New Year Pick-Up Gacha and the 'Heart-Throbbing New Year! New Year's Haregi Battle Round 3' event in 'The 100 Girlfriends Who Really, Really, Really, Really, Really Love You: Bibin!! Puzzle,' featuring beloved characters in stunning traditional Japanese attire.
kawaii Idol News & Announcements in Japan

=LOVE Unveils First Calendar Book in Five Years: A Glimpse into Their ‘Adult Chic’ Evolution

The highly anticipated calendar, featuring the idol group in stylish denim, captures their mature charm and personal growth, set to launch on March 18, 2026.
kawaii Live Shows & Events in Idol Culture

Love Live! Nijigasaki High School Idol Club Unveils Star-Studded Karaoke Collaboration!

The beloved 'Love Live! Nijigasaki High School Idol Club' is joining forces with 'Karaoke no Tetsujin' for an exciting event featuring exclusive themed rooms, special drinks, and a treasure trove of original merchandise.
kawaii haircare japan news

Experience the Revolution: non haru:home’s ‘New Sensation’ Foam Treatment Giveaway Sparks Excitement in Japan!

Unlock a new era of hair care with non haru:home's groundbreaking 'Hair Moist Treatment.' This unique non-silicone foam promises a transformative experience, and now 100 lucky individuals have the chance to discover its magic in a special social media campaign.
kawaii Live Shows & Events in Idol Culture

MATSURI’s “Red and White” Dream: Showa Kayō Group Aims for Stardom with Scalp D Beaute Ambassadorship

Japan's beloved Showa Kayō group, MATSURI, has been appointed as the new brand ambassadors for "Scalp D Beaute." At their vibrant inauguration event, the members shared their personal wishes for beautiful hair and grand ambitions, including a coveted spot on the "Kōhaku Uta Gassen."
kawaii haircare japan news

Unlock ‘Fuwa-Sara’ Hair: Pieora’s New Botanical Hair Milk Targets Fine Hair for Lasting Volume and Repair

Japanese botanical haircare brand Pieora introduces a revolutionary hair milk designed specifically for 'Nekokke' (fine, soft hair), promising deep damage repair and a long-lasting fluffy-smooth finish with plant stem cell-derived ingredients.
kawaii Idol News & Announcements in Japan

Idol Sensation Kotomi Tachibana Teams Up with SAMANTHAVEGA for Dazzling Spring/Summer Collection

SAMANTHAVEGA unveils its 2026 Spring/Summer collection visuals, featuring Kotomi Tachibana from the idol group CANDY TUNE, showcasing a fresh take on 'New Kawaii' fashion.
kawaii japan character

Beloved Feline Friend Tama & Friends Invades Shinjuku with a Purr-fect Pop-Up Store!

Step into the charming world of Tama & Friends at a special pop-up store in Keio Department Store Shinjuku, featuring exclusive merchandise, Sanrio collaborations, and a special 'Cat Day' greeting event with Tama himself!
kawaii japan fashion

Rakuten GirlsAward 2026 SPRING/SUMMER Set to Dazzle Yoyogi with Star-Studded Lineup!

Japan's premier fashion and music event, Rakuten GirlsAward, announces its Spring/Summer 2026 edition on April 18th at Yoyogi National Gymnasium, featuring the highly anticipated return of Chotokkyu after 8 years, and debut performances by CANDY TUNE and GPP, alongside a glittering array of top models and guests.
kawaii Travel & Local in Japan

Saitama’s Secrets Revealed! Unseen Moments from the “Saitama Charm Promotion Conference” YouTube Series

Discover the vibrant energy behind "Saitama Charm Promotion Improvement Conference," a YouTube series featuring idol Rei Seimiya and comedians, as its new making-of video reveals unreleased scenes and a special theme song, inviting viewers to explore Saitama's unique attractions.
Sanrio

Hello Kitty Takes on Two Iconic Forms in Exclusive New Collectible

Discover the 'Unipatchin' featuring Hello Kitty as both an Otohime princess and a mermaid, available only at HELLO KITTY SMILE from January 21st.
kawaii skincare japan news

FRACORA Revives Beloved Moist & Energy Soap for Ageless Radiance

Discover the secret behind FRACORA's highly anticipated return of the Moist & Energy Soap, a luxurious two-layer 'wakuneri' bar designed to transform your skin with every wash, blending potent beauty essences with a rich, hydrating lather.
kawaii skincare japan news

Unlock Clearer Skin: KOSÉ COSMEPORT Unveils New Acne Care Perfect Essence for ‘Moisture Mild White’

Leading Japanese skincare brand KOSÉ COSMEPORT is set to launch an innovative all-in-one medicated essence, addressing adult acne, skin roughness, and pore concerns with a gentle, effective formula.
kawaii skincare japan news

Unlock ‘Peach Skin’ Radiance: Wafood Made’s Sake Kasu Pack Unveils a Limited-Edition Peach Scent!

Experience the fusion of traditional Japanese beauty secrets and a juicy, fresh aroma with the new Wafood Made Sake Kasu Pack Peach Scent, designed to deliver transparent, hydrated "peach skin."
kawaii japan fashion

WEGO Revives Heisei Era Charm: Iconic Shojo Manga ‘Ciao’ Collaborates for a Nostalgic Fashion Collection

Fashion retailer WEGO is bringing back the beloved 'Heisei Joji' era with a special collaboration featuring three iconic shojo manga from 'Ciao' magazine: 'Kirarin Revolution,' 'Gokujō!! Mecha Mote Iinchō,' and 'Mirumo de Pon!'. This collection, inspired by staff favorites, offers apparel and goods available from January 30, 2026.
Pokemon

Pokémon’s Nyaoha Joins the Court! “Tenipin” Experience Event Comes to Aeon Mall Musashimurayama

The Japan Tennis Association is bringing the innovative "Tenipin" game, a fun tennis-type sport featuring Pokémon's Nyaoha as a Kids Ambassador, to Aeon Mall Musashimurayama on February 11, 2026. This free event offers families a chance to enjoy an accessible new way to play tennis, complete with original racket making and expert coaching.
kawaii Goods & Daily Items

Glow-Up Alert! Sebonstar Teams with KOGYARU for a Luminous, Nostalgic Charm Collection

Japan's beloved toy candy, Sebonstar, ignites the 'Heisei girl culture' trend with a dazzling glow-in-the-dark collaboration featuring elementary school gal group KOGYARU, launching an exclusive collection and pop-up store.
kawaii Idol News & Announcements in Japan

Aiming for ‘SSR’ in the Idol World, a New Project Kicks Off

A new idol project by WithU Co., Ltd. is seeking talents to become the "SSR" (Sweet, Sexy, Radiant) of the idol world. The project promises extensive support, including free lessons, top-tier creative teams, and major performance opportunities, aiming for national tours and diverse media appearances by 2029.
kawaii Goods & Daily Items

Sebonstar x KOGYARU: Shibuya 109 Pop-Up Brings Luminous Charm and “Gyaru” Style to Kawaii Fashion

Kabaya Foods announces a limited-time Sebonstar pop-up store at SHIBUYA109, celebrating the new Luminous Sebonstar Collaboration with elementary school gyaru collective KOGYARU, featuring exclusive product pre-sales and a dazzling Instagram contest.
kawaii Idol News & Announcements in Japan

Chihaya Kisaragi Merchandise Unveiled for “OathONE” Solo Concert

New merchandise featuring Chihaya Kisaragi from The Idolmaster series, including a meticulously embroidered work shirt, a sterling silver pendant, and an exclusive T-shirt, will be available at her solo concert "OathONE" at Nippon Budokan.
kawaii Live Shows & Events in Idol Culture

hololive 3rd Generation Ignites K-Arena Yokohama with “Operation Heartful Cuties” Live

The virtual idol group hololive 3rd Generation, featuring Usada Pekora, Shiranui Flare, Shirogane Noel, and Houshou Marine, delivered two days of captivating performances at K-Arena Yokohama for their “Operation Heartful Cuties” live concert, showcasing their evolution as "strongest idols" and deepening bonds with fans.
kawaii Goods & Daily Items

Spring’s Sweetest Surprise: TOKOTOYZ Unveils ‘Nandemo Ikimono’ Series 2!

Dive into a new wave of adorable with fresh puffy stickers and delightfully squishy onigiri toys, bringing a touch of Japanese charm to collectors worldwide starting this January.
kawaii makeup japan news

Wonjungyo Unveils ‘Peach Mocha’ Palette and Pro-Grade Aegyo Sal Brushes: Master the K-Beauty ‘Puffy Under-Eye’ Look with New Tools

K-beauty brand Wonjungyo, supervised by renowned makeup artist Won Jung-yo, is set to launch a new "Peach Mocha" eye and cheek palette alongside two specialized brushes designed for achieving the coveted "aegyo sal" look. These innovative products promise to bring professional idol makeup techniques to everyday routines, with an exclusive pre-sale at a Tokyo pop-up.
kawaii Idol News & Announcements in Japan

AKB48’s Yui Oguri Unveils 2026 Calendar: A Glimpse into Her Authentic Everyday Charm

Fans of AKB48's Yui Oguri can rejoice as her much-anticipated 2026 April-start calendar is set to launch, offering a refreshingly natural portrayal of the idol captured by renowned photographer Koji Hosoi. This new collection promises an intimate look at her everyday life, moving beyond her usual cool image.
kawaii Food & Dessert News in Japan

Pierre Hermé Paris Unveils ‘La Vie Parisienne’ Valentine’s Collection 2026: A Parisian Romance in Every Bite

Pierre Hermé Paris celebrates Valentine's Day 2026 with its 'La Vie Parisienne' collection, featuring exquisite chocolates, macarons, and cakes adorned with unique illustrations by Julie Salles, available from January 19th.
Sanrio

Hello Kitty Fans Rejoice! Beloved Awaji Island Exclusives Now Available Online

The official online shop for AWAJI HELLO KITTY APPLE LAND is launching two new popular apparel items, a cozy sweatshirt and a charming T-shirt, previously only available on Awaji Island. Starting February 1st, fans worldwide can purchase these exclusive Hello Kitty designs, bringing the island's unique kawaii charm directly to their homes.
kawaii Goods & Daily Items

Oekaki-san’s Aquatic Friends Dive into 3D: A New Wave of Kawaii Capsule Toys

The beloved hand-drawn character 'Oekaki-san' makes a splash with 'Oekaki-san Mizu no Ikimono Mascot' – a new series of 10 adorable aquatic creature capsule toys, launching nationwide on January 26, 2026.
kawaii Goods & Daily Items

Charming Characters Join ‘Seal DE Name’ Collection: New Kawaii Name Seals Simplify School Prep for Parents

Osaka, Japan – 'Seal DE Name,' a leading e-commerce site for school and kindergarten preparation goods, has unveiled eight delightful new name seal designs. These additions, featuring popular and easily recognizable illustrations like 'Mochi Animals,' Mendako (deep-sea octopus), and Momonga (flying squirrel), are specifically designed to help children as young as 0-3 years old identify their belongings, transforming the often-daunting task of naming possessions into a fun and stress-free experience for busy parents.
kawaii Goods & Daily Items

Coji-Coji’s Whimsical World Unfolds: Blooming Nakanishi Launches Adorable ZAKKA Collection!

Embrace the Pure and Playful Spirit of Momoko Sakura's Beloved Character with New Everyday Essentials, Available January 28th, 2026.
kawaii Live Shows & Events in Idol Culture

“Fall in Seconds” for aoen: J-Pop Group Announces Exclusive Fan Event for 2nd Single Release

Popular J-Pop boy group aoen is set to host an exclusive fan event, "Baku de Kimi Ochi! Valentine's Pre-order Bonus Event," on February 12, 2026, at Animate Ikebukuro Main Store. This special occasion celebrates their upcoming 2nd Single, "Baku de Ochita" (Fall in Seconds). Fans who pre-order the single through Animate's online store will have the exciting opportunity to win invitations to a group photo session and a unique Valentine's sticker handover event, offering direct interaction with all seven members.
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