kawaii japan lifestyle
Unleash Your Inner Emperor: Malulani Hawaii’s ‘Rutile Emperor’ Bracelet Arrives in Omotesando
Sanrio An Unexpected Crossover: Sanrio Characters Ride High with Rody in a Playful New Collection
Sanrio's beloved characters, including Kuromi and Hello Kitty, are teaming up with the iconic Rody in a vibrant and rare collaboration. Discover these cheerful coin purses and pouches, perfect for adding a pop of color to your 'oshikatsu' and everyday life.
kawaii makeup japan news Revlon Unveils a Sweet Escape: The “Milky Brown” Lip Color for a Touch of Everyday Indulgence
Discover Revlon's new "001 Me Day" shade, a luscious milky brown lipstick designed to offer a moment of self-care and a captivating "water-film glow" for plump, radiant lips, launching December 11, 2025.
kawaii Lifestyle Trends Copic Ignites Creativity at Bungujoshi Haku 2025 with Limited-Edition Artist Collaborations
The globally renowned art brand Copic is set to captivate stationery enthusiasts at Bungujoshi Haku 2025, unveiling exclusive collaboration sets with popular illustrator Heisuke Kitazawa and offering unique, event-only novelties.
Kawaii Manga Characters DARK MOON -The Blood Altar- Anime Premieres with K-Pop Sensation ENHYPEN: A Global Webtoon Phenomenon Comes to Life!
The highly anticipated Japan Premiere of 'DARK MOON -The Blood Altar-' is set for December 28th, featuring the anime's stellar cast and a special appearance by global group ENHYPEN, bringing a 200-million-view webtoon to the animated screen.
kawaii japan lifestyle Life-Affirming Clay: Tamami Kubota’s “Tama Mino Pottery” Exhibition Unveils Vibrant Ceramic Figures in Omotesando
Artist Tamami Kubota presents her first solo exhibition of ceramic figures in Tokyo, "Tama Mino Pottery," at Otherwise Gallery in Omotesando until December 25, 2025. This showcase features her unique works crafted from Mino clay, drawing inspiration from the historic Kobei Kiln and celebrating the joy of life through expressive pottery.
kawaii Idol News & Announcements in Japan K-Pop Sensation CLOSE YOUR EYES Unveils Exclusive ZOZOTOWN Collection, Igniting Global Fashion Craze
Multinational boy group CLOSE YOUR EYES partners with Japanese fashion giant ZOZOTOWN for a limited-edition merchandise line, available from December 5, 2025, alongside exciting fan campaigns.
kawaii japan fashion UnsocialNight Takes Center Stage: Chinese Girly Brand Launches Exclusive Event on Global Platform 60%
Dive into the world of "UnsocialNight," the captivating Chinese girly fashion brand, as it partners with the global fashion platform 60% for a limited-time sale. Enthusiasts can explore new arrivals and secure exclusive novelty gifts, embracing a style that blends sweetness, romance, and playful artistry.
kawaii Travel & Local in Japan TikTok’s Meteoric Rise: 42 Million Japanese Users Ignite a New Digital Lifestyle
Discover how TikTok has captivated one-third of Japan, evolving beyond entertainment into a vibrant economic and cultural hub, from "TikTok Ure" trends to empowering millions of creators.
Fan Culture & Interaction in kawaii Idol Life K-Pop Meets J-Pop: tripleS ∞! and Sakurazaka46 Embark on a “Friend Mission” in Tokyo’s Historic Asakusa!
Witness a groundbreaking cultural exchange as Korean girl group tripleS ∞! and Japanese sensation Sakurazaka46 unite for a unique reality show, "tripleS ∞! no #TomoLoca!", navigating Tokyo's vibrant Asakusa to forge an unforgettable friendship.
Sanrio Hello Kitty Debuts First Ever Eyewear Collection with OWNDAYS: A ‘Kyun’-Inducing Blend of Y2K Chic and Iconic Kawaii
OWNDAYS and Sanrio's beloved Hello Kitty unite for a charming eyewear collection, featuring 8 unique models with Y2K influences, parent-child matching options, and exclusive online offerings, promising to bring a touch of 'Kyun' to everyday style.
kawaii Travel & Local in Japan Hokkaido’s Viral “Raw-Textured” Doughnut Sensation, MILK DO dore iku?, Expands to Fukuoka with New Iizuka Store Opening
Experience the melt-in-your-mouth magic of Hokkaido's trending "raw-textured" doughnuts as MILK DO dore iku? opens its 33rd store in Iizuka, Fukuoka, introducing an exclusive "Orange Tea" flavor.
kawaii japan fashion Little Designers, Big Impact: Elementary Students Showcase Upcycled Fashion on the Runway
A unique collaboration between elementary students and university fashion students brought a vibrant upcycled kids' fashion show to life, transforming discarded clothing into imaginative new designs.
kawaii Food & Dessert News in Japan Ramen Giant Tenkaippin Teams Up with Kyoto High Schoolers: A Culinary Collaboration with Student-Designed Packages
Kyoto's iconic ramen chain, Tenkaippin, partnered with students from Kyoto Subaru High School's Department of Information Science to launch exclusive 'Ie-Men' (home ramen) and 'Kottori Annin' (rich almond tofu) featuring student-designed packaging. This industry-academia collaboration provided invaluable real-world business experience, from concept to sales, culminating in a successful event at the 'Kyoto Subaru Department Store' and ongoing online sales.
kawaii japan fashion Step into the Future: DIANA Unveils AI Avatar Concierge at Shinsaibashi PARCO
Japanese footwear giant DIANA is set to revolutionize retail with its first-ever AI avatar customer service, blending real-world fashion with the metaverse experience starting November 30th.
kawaii japan idol INI’s Shogo Tajima Lights Up TOKYO FM’s K-Pop Chart Show, While BTS’s V and PARK HYO SHIN Claim Top Spot
The latest episode of 'K-STAR CHART presents POP-K TOP10 Friday' featured INI's Shogo Tajima as a special guest for the second consecutive week, sharing insights into his year and INI's new single. Meanwhile, the fan-voted chart saw 'Winter Ahead (with PARK HYO SHIN)' by V (BTS) and PARK HYO SHIN secure the #1 position.
kawaii japan lab Decoding Gen Z’s ‘Awkward’: How Japan’s Youth Simplify Complex Emotions into a Single Word
A new study by Z-SOZOKEN reveals how Gen Z in Japan is transforming emotional expression, channeling a spectrum of feelings from anxiety to apology into the concise term 'kimazui' (awkward). This phenomenon, dubbed 'emotional simplification,' reflects a sophisticated adaptation of communication for the modern, high-context social landscape.
Kawaii Manga Characters Mirror, Mirror on the Wall: C.H.E.T. Unveils Star-Studded Art Collaboration with its Iconic Character
Creative unit C.H.E.T. launches an exciting art goods project, featuring its symbolic 'Mirror' character in collaboration with over 20 renowned creators, available through an online lottery and official EC site.
kawaii japan fashion Nogizaka46 Idols Navigate Tokyo’s Next Fashion Stars: A Journey from Sketch to Runway
A new documentary series, "TOKYO Next Designers," follows aspiring fashion talents vying for global recognition in Tokyo's prestigious NFDT and SFDA competitions, with popular idol group Nogizaka46 guiding viewers through their creative struggles and triumphs.
Kawaii Game Characters Unko Museum OKINAWA Celebrates 50,000 Visitors with FC Ryukyu, Unleashing 120 Signed ‘Squishy Poops’ for Fans
Okinawa's 'Unko Museum' marks a significant milestone by sponsoring FC Ryukyu's final match, offering unique signed 'punipuni unko' collectibles, a vibrant halftime performance, and a special Christmas event, blending quirky entertainment with local sports fandom and the global appeal of Kawaii culture.
kawaii Travel & Local in Japan Nagasaki’s Sweetest Secret Unveiled: “Castella Pie Sand” Set to Become Your New Favorite Souvenir
A new sensation joins Nagasaki's beloved souvenir lineup! The "Nagasaki Castella Pie Sand" offers the iconic flavor of castella in a delightful, crispy pie, launching December 1st.
kawaii japan character Cartoon Network x SKINNYDIP LONDON: Y2K Nostalgia Explodes in a Glittering Collection at Village Vanguard
Dive into a vibrant blast from the past as Cartoon Network and SKINNYDIP LONDON launch a dazzling Y2K-inspired collection featuring beloved animated characters, now available at Village Vanguard across Japan.
kawaii japan lifestyle Eyebrow Revolution Unfolds: HBL BEAUTY Debuts at @cosme, Bringing Award-Winning Brows to Your Fingertips
The acclaimed HBL BEAUTY, born from the innovative HOLLYWOOD BROW LIFT® technique, is stepping into the physical retail world for the first time. Experience their best-selling eyebrow cosmetics in person at six @cosme stores across Japan, allowing beauty enthusiasts to find their perfect brow shade and style just in time for the holiday season.
kawaii japan idol Idol Fandom Level Up! ‘Dearst! RHYTHM STAGE’ Adds New Stars & Web3 Rewards for Your ‘Oshi-katsu’
The Web3 rhythm game 'Dearst! RHYTHM STAGE' by NEXST and Dearstage has received a major update, introducing two new idol characters, Mei Ishihama and Riko Shimizu, alongside a groundbreaking point exchange system. Players can now convert in-game points into $NEXST tokens and exclusive artist merchandise, turning their 'oshi-katsu' into tangible value.
kawaii Idol News & Announcements in Japan Ride with Your Idols: Nagoya Launches Immersive “Oshi” Voice Tours on Toyota’s e-Palette
Hakuhodo Products and Toyota Motor Corporation are bringing a revolutionary "Oshi no Koe" immersive travel experience to Nagoya, allowing fans to tour the city with the voices of local idols SKE48 and BOYS AND MEN aboard the futuristic e-Palette.
kawaii Goods & Daily Items Unveil Your Best Self: Panasonic Beauty’s Latest Innovations Arrive in Fukuoka
Discover cutting-edge electric shavers, hair dryers, and showerheads designed to elevate daily self-care routines at the exclusive 'Touch & Try' event in Tenjin.
kawaii Travel & Local in Japan Unwrap Tokyo’s Sweetest Secrets: Gransta Tokyo Unveils 8 New Must-Have Souvenirs for 2025!
Discover the latest sensations in Tokyo Station's Gransta Tokyo, with 8 newly launched, limited-edition souvenir sweets set to become the city's new classics. From artisanal cheesecakes to unique butter sandwiches and even savory potato chips, explore these delightful treats perfect for any occasion.
kawaii japan fashion VRC Collection: A Virtual Fashion Extravaganza in VRChat
Step onto the digital runway as 'VRC Collection' brings a unique virtual fashion show to VRChat, with entertainment startup RATEL providing operational support to create an immersive experience.
kawaii japan idol Virtual Idols Meet Sweet Treats: ‘Girls Revolution Project’ x Cake.jp Unveils Festive Holiday Collaboration
KAMITSUBAKI STUDIO's popular V-artist initiative, 'Girls Revolution Project,' is collaborating with the renowned online cake and sweets retailer, Cake.jp, to release a limited-edition collection of Christmas-themed cake cans and cookie tins. This festive partnership features all six members of the project adorned in special holiday attire, offering fans a unique way to celebrate the season with their favorite virtual stars.
kawaii japan fashion CONVERSE TOKYO and Manga Powerhouse CLAMP Unite for an 8-Part Fashion Saga
Dive into the first wave of this groundbreaking collaboration, featuring iconic artwork from `xxxHOLiC` and `Chobits` reimagined by artists Kosuke Kawamura and Yuta Okuda, launching November 29th.
kawaii japan fashion Unlock a Tiny Treasure: ROKUZAN x PASS THE BATON Revive ‘Treasure Box Ring’ with Unique Natural Stones
PASS THE BATON collaborates with ROKUZAN to re-release the 'Treasure box ring,' featuring one-of-a-kind natural stones. Alongside new FEILER 'Chenille Jet Caps,' these items offer a blend of antique charm and sustainable fashion, launching November 27, 2025.