kawaii japan lifestyle
Nazotokids Unveils Sweet New Edition: Mystery-Solving Meets Edible Rewards for Young Minds!
kawaii japan fashion Ray BEAMS Ignites Harajuku with a Dazzling Holiday Fashion Extravaganza
Ray BEAMS hosts 'Ray BEAMS HOLIDAY' in Harajuku, featuring exclusive pop-ups from Korean brand MOMENTEL and London's LAUREN PERRIN, alongside a special party with live music from ZOMBIE-CHANG and DJ sets by YonYon, Haruy, and hiroco. This festive event, running from December 19th to 25th, 2025, invites attendees to celebrate personal style with unique fashion, creative workshops, and vibrant musical performances.
kawaii skincare japan news RICE UP SKIN: The Fermented Rice Skincare Line Praised by “LDK the Beauty” Now Available for Free Samples at @cosme OSAKA
Discover RICE UP SKIN, the innovative first-aging care series from Real Co., Ltd., celebrated by "LDK the Beauty" and now offering complimentary samples at @cosme OSAKA's popular vending machines. Experience the power of fermented rice for radiant skin.
kawaii skincare japan news Winter Skin Salvation: SKINFONIA and Omotesando Wiz Clinic Unveil ‘Silky Smooth Skin Plan’
Discover how SKINFONIA and Omotesando Wiz Clinic are revolutionizing winter skincare with their limited-time 'Silky Smooth Skin Plan,' blending medical treatments with advanced skincare to combat dryness and promote 'skin nurturing' for a radiant complexion.
kawaii japan fashion Tokyo and Seoul’s Fashion Crossroads Just Got an Upgrade: Pickyou and Brandazine Unite for Seamless Style Exchange
Influencer-driven platforms Pickyou and Brandazine announce a groundbreaking app integration, allowing Korean fashion trends to flow directly to Japanese users, bridging the style gap between two dynamic capitals.
kawaii japan fashion foufou Unveils Flagship Store in Tokyo’s Sendagaya: A Classical Haven for D2C Fashion Enthusiasts
D2C fashion brand foufou has opened its new flagship store in Sendagaya, Tokyo, offering an immersive classical space with bespoke furnishings and a signature spiral staircase, inviting customers to experience the brand's unique world firsthand.
kawaii skincare japan news Beyond UV Protection: Sekkisei BLUE Unveils a ‘Pre-emptive Care’ Serum for Radiant Skin
KOSÉ introduces the Sekkisei BLUE Dewy Fresh Day Serum, a revolutionary daytime beauty serum that shifts the focus of UV care to 'pre-emptive care,' safeguarding skin against daily environmental damage for a luminous, hydrated glow.
kawaii japan beauty Sparkling Lips for the Holidays: tilnus Unveils Warming Plumper with NiziU’s Festive New Visual!
Japan-Korea joint cosmetic brand 'tilnus' has launched the limited-edition 'Sunlit Pearl Plumper,' a warming lip plumper designed to create plump, pearl-kissed lips for the holidays. Featuring a mild warming sensation and lustrous pearl finish, the product is showcased in a new Christmas-themed visual starring image models NiziU, inviting fans to embrace festive charm.
kawaii makeup japan news tilnus Unveils Dazzling Warm-Sensation Plumper for the Holidays, Featuring NiziU’s Festive New Visuals!
Makeup brand tilnus is set to launch a limited-edition warm-sensation lip plumper that delivers a shimmery, plumped-up look for the holiday season. The release is accompanied by new, Christmas-themed visuals starring the popular idol group NiziU, bringing a touch of festive magic to beauty routines.
kawaii japan lab Global Creatives Reimagine Cities with “Kawaii” Magic in Roblox Metaverse!
The "newgame Creative Verse!" contest, themed "KAWAII x WORLD," brought together 24 creators from nine countries to transform real-world cities into whimsical Roblox metaverse maps. The winning entries, announced on November 30, 2025, showcase a vibrant fusion of global landscapes and Japanese "Kawaii" aesthetics, pushing the boundaries of digital creativity.
kawaii Travel & Local in Japan Influencer Award Japan 2025 Reveals Nominees: Celebrating the ‘Community Era’ of Influence
The Influencer Award Japan (IAJ) 10th edition announces 40 nominees across 8 diverse categories, highlighting a new era where deep community connections define influence. Discover who's shaping the future of digital trends.
kawaii japan beauty Velvet Bunny’s “VIOLET KISS” Eau de Toilette Achieves Dual #1 Status in Japan and Korea, Captivating Hearts with its Unique “Skin Perfume” Concept
Korean vegan fragrance brand Velvet Bunny's "VIOLET KISS" eau de toilette has rapidly ascended to the top of major e-commerce platforms in both Japan and Korea, becoming a sensation known as the "confession-receiving perfume."
kawaii Goods & Daily Items adieu’s “Genki?” Illuminates Kanro Candy’s 70th Anniversary in a Heartwarming Sunset Symphony
Kanro Candy celebrates its 70th anniversary with a special movie featuring adieu (Moka Kamishiraishi) singing "Genki?". Experience the gentle melody and picturesque sunsets that redefine this beloved Japanese candy.
kawaii skincare japan news Unlock Your Skin’s Secret Garden: Koei Science Unveils ‘Moist Lamuse Brightening Gel’
Discover the revolutionary all-in-one serum gel, infused with unique lactobacillus-derived 'Lactocard®' for a radiant, hydrated glow, launching December 1, 2025.
kawaii Goods & Daily Items CAFE OHZAN Unveils Dazzling Christmas Rusk Collection Across Tokyo, Hyogo, and Fukuoka
CAFE OHZAN, renowned for its exquisite croissant rusks, is set to enchant holiday shoppers with a special series of limited-time stores in Tokyo, Hyogo, and Fukuoka, offering an exclusive range of Christmas-themed chocolate rusks and delightful gift sets.
kawaii Goods & Daily Items Disney STEP Takes Top Honors: An Award-Winning Adventure in Wellness
Disney's walking app, "Disney STEP," which combines beloved characters with health-conscious gameplay, has been recognized with the Excellence Award in the Healthcare category at the "App-Liv Best App Award 2025," highlighting its innovative approach to fitness and entertainment.
kawaii Live Shows & Events in Idol Culture Fuyuko Mayuzumi Unleashed: Idolmaster Star Gets “AXGRIT” 1/7 Scale Figure!
The charismatic Fuyuko Mayuzumi from Idolmaster Shiny Colors receives a stunning 1/7 scale figure, featuring an exclusive "AXGRIT" original costume. Pre-orders are now open for this dynamic rendition that blends idol charm with futuristic warrior aesthetics.
kawaii japan lab Unveiling Japan’s Gen Z Obsessions: Trepo’s 2025 Second Half Trend Ranking Reveals the Next Wave of Kawaii Culture
Dive deep into the heart of Japan's youth culture with Trepo's latest trend report. Discover the top influencers, buzzwords, characters, fashion, and lifestyle phenomena shaping Gen Z in the latter half of 2025, offering a vibrant glimpse into the future of Kawaii.
kawaii japan lifestyle Nazotokids Unveils Sweet New Edition: Mystery-Solving Meets Edible Rewards for Young Minds!
Yuzureika Inc. launches an innovative version of their popular "Nazotokids" educational puzzle series, now bundled with a special candy treat, transforming learning into a delightful treasure hunt experience for children aged 5-7.
kawaii japan lab Gen Z’s Secret Weapon: Transforming Awkwardness into Affection with the “2R1S” Marketing Framework
Z-SOZOKEN, a Gen Z-focused think tank operated by Fiom LLC, has unveiled a groundbreaking marketing framework called "2R1S." This innovative approach leverages Gen Z's unique perception of "awkwardness" to build brand trust and foster widespread engagement, turning what was once a negative emotion into a powerful source of connection.
kawaii Idol News & Announcements in Japan ≒JOY’s “Our moon is getting full” Tour Finale Soars to New Heights, Announces Budokan Dream
Idol group ≒JOY, produced by Rino Sashihara, successfully concluded their "Our moon is getting full" national tour 2025 at Ariake Arena in Tokyo, with a surprise announcement of their 4th anniversary concert at Nippon Budokan in March next year. The evening show also featured a special guest appearance by Yomiuri Giants mascot, Kids Giabbit, igniting the venue with excitement.
kawaii japan lifestyle Unleash Your Inner Pastry Chef: Japan’s “DIY Cake” Brings Wedding-Level Sweetness to Your Home Celebrations
From festive family gatherings to vibrant "Oshi-katsu" fan events, a new customizable cake supervised by a pro wedding patissier lets you craft edible masterpieces.
kawaii japan beauty Unleash Your Inner Gyaru: Ex-egg Model Momoha Revives Iconic Colored Contacts for the Reiwa Era
Former egg exclusive model Momoha introduces MoMonster, a new colored contact lens brand bringing back the bold 'gyaru' style of Heisei with a modern Reiwa twist, featuring Japan's largest approved DIA and SNS-ready colors.
Kawaii Game Characters Unlock Exclusive Anime Treasures: Gamers Announces Winter Book Festival 2025-2026!
Gamers is thrilled to announce its "Winter Book Festival 2025-2026," running from December 1, 2025, to January 31, 2026. Fans can earn points with every book purchase or reservation, exchanging them for a wide array of exclusive, limited-edition merchandise featuring popular anime and manga titles. Get ready to expand your collection with unique tapestries, acrylic stands, book cards, and more!
kawaii makeup japan news te.on Unveils New Botanical Skincare Line: Nature’s Embrace for Radiant Skin
Japanese 100% natural origin cosmetic brand te.on announces the launch of its new skincare line, featuring a Botanical Toner and Oil Cleanse. These products, alongside a refreshed brand identity, will be available for pre-sale from December 4th at 'style table' and 'Ethical&SEA' stores nationwide.
kawaii Idol News & Announcements in Japan FRUITS ZIPPER Concludes Electrifying First Asia Tour, Igniting “NEW KAWAII” Across the Continent
FRUITS ZIPPER has successfully completed their inaugural Asia tour, "FRUITS ZIPPER 1st ASIA TOUR 2025 『We are FRUITS ZIPPER』," captivating fans in Taipei, Shanghai, and Seoul with their signature "NEW KAWAII" performances. The tour highlighted the group's growing international appeal, leading up to their highly anticipated Tokyo Dome concert in February 2026.
kawaii japan fashion Ciara Elevates iPhone Style with New Pebble Grain PU Leather Cases
Japanese fashion brand Ciara launches sophisticated iPhone cases, blending elegance and enhanced protection for modern lifestyles, available from December 5, 2025.
kawaii Live Shows & Events in Idol Culture Oscar Promotion Unveils “Oscar Link” Fan Club: A New Era of Connection for Japan’s Star Factory
Oscar Promotion, renowned for discovering and nurturing top talent in Japan, is launching its official fan club, "Oscar Link," on December 1, 2025. This new platform promises exclusive content, direct fan engagement, and priority access to events, bringing fans closer than ever to their beloved stars.
kawaii japan idol A Farewell to “Evermore”: Iconic Kawaii Magazine ‘bis’ Concludes Regular Publication with a Star-Studded Winter Issue
Japanese fashion and culture magazine 'bis' is set to release its final regular issue, the 2026 Winter edition, featuring a historic collaboration on its cover: Yuki Yoda, Miku Kanemura (Hinatazaka46), and Ayame Tsutsui (Nogizaka46) appear together for the very first time, celebrating the magazine's enduring "girly heart" legacy.
kawaii japan idol SWEET STEADY Dazzles Osaka, Concluding National Tour with a “Kawaii” Extravaganza
J-pop idol group SWEET STEADY brought their six-city national tour, "SWEET STEADY JAPAN TOUR 2025 -AUTUMN- 『Collection』," to a triumphant close at Zepp Namba in Osaka, captivating fans with their signature "Kawaii" performances and the buzz-worthy new single, "Kawaii Collection."
kawaii Travel & Local in Japan Unwrap “My Christmas”: Sogo Yokohama’s Holiday Extravaganza Invites Self-Indulgence and Festive Cheer
Sogo Yokohama is set to transform the holiday season into a celebration of personal indulgence and joyful experiences with its "my CHRISTMAS" event, running until December 25, 2025. This special campaign emphasizes "koto shohi" (experience-based consumption), encouraging visitors to treat themselves and loved ones to unique beauty items, fashion accessories, and charming Christmas decor.