kawaii japan lab

Global Creatives Reimagine Cities with “Kawaii” Magic in Roblox Metaverse!

The "newgame Creative Verse!" contest, themed "KAWAII x WORLD," brought together 24 creators from nine countries to transform real-world cities into whimsical Roblox metaverse maps. The winning entries, announced on November 30, 2025, showcase a vibrant fusion of global landscapes and Japanese "Kawaii" aesthetics, pushing the boundaries of digital creativity.
kawaii Travel & Local in Japan

Influencer Award Japan 2025 Reveals Nominees: Celebrating the ‘Community Era’ of Influence

The Influencer Award Japan (IAJ) 10th edition announces 40 nominees across 8 diverse categories, highlighting a new era where deep community connections define influence. Discover who's shaping the future of digital trends.
kawaii japan beauty

Velvet Bunny’s “VIOLET KISS” Eau de Toilette Achieves Dual #1 Status in Japan and Korea, Captivating Hearts with its Unique “Skin Perfume” Concept

Korean vegan fragrance brand Velvet Bunny's "VIOLET KISS" eau de toilette has rapidly ascended to the top of major e-commerce platforms in both Japan and Korea, becoming a sensation known as the "confession-receiving perfume."
kawaii Goods & Daily Items

adieu’s “Genki?” Illuminates Kanro Candy’s 70th Anniversary in a Heartwarming Sunset Symphony

Kanro Candy celebrates its 70th anniversary with a special movie featuring adieu (Moka Kamishiraishi) singing "Genki?". Experience the gentle melody and picturesque sunsets that redefine this beloved Japanese candy.
kawaii skincare japan news

Unlock Your Skin’s Secret Garden: Koei Science Unveils ‘Moist Lamuse Brightening Gel’

Discover the revolutionary all-in-one serum gel, infused with unique lactobacillus-derived 'Lactocard®' for a radiant, hydrated glow, launching December 1, 2025.
kawaii Goods & Daily Items

CAFE OHZAN Unveils Dazzling Christmas Rusk Collection Across Tokyo, Hyogo, and Fukuoka

CAFE OHZAN, renowned for its exquisite croissant rusks, is set to enchant holiday shoppers with a special series of limited-time stores in Tokyo, Hyogo, and Fukuoka, offering an exclusive range of Christmas-themed chocolate rusks and delightful gift sets.
kawaii Goods & Daily Items

Disney STEP Takes Top Honors: An Award-Winning Adventure in Wellness

Disney's walking app, "Disney STEP," which combines beloved characters with health-conscious gameplay, has been recognized with the Excellence Award in the Healthcare category at the "App-Liv Best App Award 2025," highlighting its innovative approach to fitness and entertainment.
kawaii Live Shows & Events in Idol Culture

Fuyuko Mayuzumi Unleashed: Idolmaster Star Gets “AXGRIT” 1/7 Scale Figure!

The charismatic Fuyuko Mayuzumi from Idolmaster Shiny Colors receives a stunning 1/7 scale figure, featuring an exclusive "AXGRIT" original costume. Pre-orders are now open for this dynamic rendition that blends idol charm with futuristic warrior aesthetics.
kawaii japan lab

Unveiling Japan’s Gen Z Obsessions: Trepo’s 2025 Second Half Trend Ranking Reveals the Next Wave of Kawaii Culture

Dive deep into the heart of Japan's youth culture with Trepo's latest trend report. Discover the top influencers, buzzwords, characters, fashion, and lifestyle phenomena shaping Gen Z in the latter half of 2025, offering a vibrant glimpse into the future of Kawaii.
kawaii japan lifestyle

Nazotokids Unveils Sweet New Edition: Mystery-Solving Meets Edible Rewards for Young Minds!

Yuzureika Inc. launches an innovative version of their popular "Nazotokids" educational puzzle series, now bundled with a special candy treat, transforming learning into a delightful treasure hunt experience for children aged 5-7.
kawaii japan lab

Gen Z’s Secret Weapon: Transforming Awkwardness into Affection with the “2R1S” Marketing Framework

Z-SOZOKEN, a Gen Z-focused think tank operated by Fiom LLC, has unveiled a groundbreaking marketing framework called "2R1S." This innovative approach leverages Gen Z's unique perception of "awkwardness" to build brand trust and foster widespread engagement, turning what was once a negative emotion into a powerful source of connection.
kawaii Idol News & Announcements in Japan

≒JOY’s “Our moon is getting full” Tour Finale Soars to New Heights, Announces Budokan Dream

Idol group ≒JOY, produced by Rino Sashihara, successfully concluded their "Our moon is getting full" national tour 2025 at Ariake Arena in Tokyo, with a surprise announcement of their 4th anniversary concert at Nippon Budokan in March next year. The evening show also featured a special guest appearance by Yomiuri Giants mascot, Kids Giabbit, igniting the venue with excitement.
kawaii japan lifestyle

Unleash Your Inner Pastry Chef: Japan’s “DIY Cake” Brings Wedding-Level Sweetness to Your Home Celebrations

From festive family gatherings to vibrant "Oshi-katsu" fan events, a new customizable cake supervised by a pro wedding patissier lets you craft edible masterpieces.
kawaii japan beauty

Unleash Your Inner Gyaru: Ex-egg Model Momoha Revives Iconic Colored Contacts for the Reiwa Era

Former egg exclusive model Momoha introduces MoMonster, a new colored contact lens brand bringing back the bold 'gyaru' style of Heisei with a modern Reiwa twist, featuring Japan's largest approved DIA and SNS-ready colors.
Kawaii Game Characters

Unlock Exclusive Anime Treasures: Gamers Announces Winter Book Festival 2025-2026!

Gamers is thrilled to announce its "Winter Book Festival 2025-2026," running from December 1, 2025, to January 31, 2026. Fans can earn points with every book purchase or reservation, exchanging them for a wide array of exclusive, limited-edition merchandise featuring popular anime and manga titles. Get ready to expand your collection with unique tapestries, acrylic stands, book cards, and more!
kawaii makeup japan news

te.on Unveils New Botanical Skincare Line: Nature’s Embrace for Radiant Skin

Japanese 100% natural origin cosmetic brand te.on announces the launch of its new skincare line, featuring a Botanical Toner and Oil Cleanse. These products, alongside a refreshed brand identity, will be available for pre-sale from December 4th at 'style table' and 'Ethical&SEA' stores nationwide.
kawaii Idol News & Announcements in Japan

FRUITS ZIPPER Concludes Electrifying First Asia Tour, Igniting “NEW KAWAII” Across the Continent

FRUITS ZIPPER has successfully completed their inaugural Asia tour, "FRUITS ZIPPER 1st ASIA TOUR 2025 『We are FRUITS ZIPPER』," captivating fans in Taipei, Shanghai, and Seoul with their signature "NEW KAWAII" performances. The tour highlighted the group's growing international appeal, leading up to their highly anticipated Tokyo Dome concert in February 2026.
kawaii japan fashion

Ciara Elevates iPhone Style with New Pebble Grain PU Leather Cases

Japanese fashion brand Ciara launches sophisticated iPhone cases, blending elegance and enhanced protection for modern lifestyles, available from December 5, 2025.
kawaii Live Shows & Events in Idol Culture

Oscar Promotion Unveils “Oscar Link” Fan Club: A New Era of Connection for Japan’s Star Factory

Oscar Promotion, renowned for discovering and nurturing top talent in Japan, is launching its official fan club, "Oscar Link," on December 1, 2025. This new platform promises exclusive content, direct fan engagement, and priority access to events, bringing fans closer than ever to their beloved stars.
kawaii japan idol

A Farewell to “Evermore”: Iconic Kawaii Magazine ‘bis’ Concludes Regular Publication with a Star-Studded Winter Issue

Japanese fashion and culture magazine 'bis' is set to release its final regular issue, the 2026 Winter edition, featuring a historic collaboration on its cover: Yuki Yoda, Miku Kanemura (Hinatazaka46), and Ayame Tsutsui (Nogizaka46) appear together for the very first time, celebrating the magazine's enduring "girly heart" legacy.
kawaii japan idol

SWEET STEADY Dazzles Osaka, Concluding National Tour with a “Kawaii” Extravaganza

J-pop idol group SWEET STEADY brought their six-city national tour, "SWEET STEADY JAPAN TOUR 2025 -AUTUMN- 『Collection』," to a triumphant close at Zepp Namba in Osaka, captivating fans with their signature "Kawaii" performances and the buzz-worthy new single, "Kawaii Collection."
kawaii Travel & Local in Japan

Unwrap “My Christmas”: Sogo Yokohama’s Holiday Extravaganza Invites Self-Indulgence and Festive Cheer

Sogo Yokohama is set to transform the holiday season into a celebration of personal indulgence and joyful experiences with its "my CHRISTMAS" event, running until December 25, 2025. This special campaign emphasizes "koto shohi" (experience-based consumption), encouraging visitors to treat themselves and loved ones to unique beauty items, fashion accessories, and charming Christmas decor.
kawaii japan fashion

Hello Kitty Unleashes Wild Style: Leopard Print Shoulder Bag Joins the Kawaii Fashion Scene

Sanrio's iconic Hello Kitty steps into the spotlight with a fierce yet adorable leopard print shoulder bag, launched by E-COMEGROUP. This trendy accessory is designed to be a versatile statement piece for fans of all ages, blending playful charm with contemporary fashion.
kawaii japan character

Step Behind the Scenes: Appaman Shop’s Bear-kun & Hani-chan Invite Fans to Their First-Ever Dance Shoot

For the first time, fans can witness the magic behind Appaman Shop's beloved mascots, Bear-kun and Hani-chan, as they prepare for their nationwide "50-sound dance" project, offering a rare glimpse into character creation.
kawaii japan idol

Ruka Kitano Unlocks a Treasure Chest of Unseen Moments in New Digital Photobook!

Fresh off the success of "Kocchi Muite yo," former SKE48 sensation Ruka Kitano unveils "Kocchi Muite yo ~ reprise ~," an exclusive collection crafted entirely from captivating, never-before-published photographs.
kawaii japan fashion

ASICS Walking and ABC-MART GRAND STAGE Unveil Sleek New LIFEWALKER LE Exclusive: A Low-Profile Revolution for Urban Style

Discover the latest collaboration between ASICS Walking and ABC-MART GRAND STAGE, introducing the 'LIFEWALKER LE BLACK×WHITE GS Exclusive'—a fusion of comfort technology and minimalist urban fashion, set to redefine street style.
kawaii skincare japan news

Unveiling Nature’s Embrace: Japanese Beauty Brand te.on Returns to Osaka

Discover a three-month pop-up at Ethical&SEA+m Umeda Tsutaya Books, offering meticulously crafted, nature-derived skincare for thoughtful gifting and personal wellness.
kawaii makeup japan news

Unveil Radiance This Christmas: Stlassh Salon’s Limited-Edition Skincare Coffret Promises Winter Glow

Japan's popular hair removal salon, Stlassh, introduces the "HADATERASU RADIANT COLLECTION 2025," a luxurious skincare set designed to combat winter dryness and deliver a luminous complexion, available for a limited time in December.
kawaii japan character

PEANUTS Characters Come to Life: E-COMEGROUP Unveils Adorable Sagara Pouches

E-COMEGROUP announces the release of new circular Sagara pouches featuring beloved PEANUTS characters like Snoopy and Charlie Brown, perfect as keychains or charming accessories, launching in December.
kawaii japan lab

Unpacking “Awkward Content”: Why Japan’s Gen Z Finds Solace in Shared Cringe

A new report by Z-SOZOKEN reveals that over half of Gen Z in Japan watch "awkward content" not for laughter, but for profound empathy, transforming uncomfortable moments into relatable entertainment.
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