kawaii japan fashion
SHIBUYA109 & ViVi Unite: The New Era of Youth Marketing Begins
kawaii Live Shows & Events in Idol Culture Fuyuko Mayuzumi Unleashed: Idolmaster Star Gets “AXGRIT” 1/7 Scale Figure!
The charismatic Fuyuko Mayuzumi from Idolmaster Shiny Colors receives a stunning 1/7 scale figure, featuring an exclusive "AXGRIT" original costume. Pre-orders are now open for this dynamic rendition that blends idol charm with futuristic warrior aesthetics.
kawaii japan lab Unveiling Japan’s Gen Z Obsessions: Trepo’s 2025 Second Half Trend Ranking Reveals the Next Wave of Kawaii Culture
Dive deep into the heart of Japan's youth culture with Trepo's latest trend report. Discover the top influencers, buzzwords, characters, fashion, and lifestyle phenomena shaping Gen Z in the latter half of 2025, offering a vibrant glimpse into the future of Kawaii.
kawaii japan lifestyle Nazotokids Unveils Sweet New Edition: Mystery-Solving Meets Edible Rewards for Young Minds!
Yuzureika Inc. launches an innovative version of their popular "Nazotokids" educational puzzle series, now bundled with a special candy treat, transforming learning into a delightful treasure hunt experience for children aged 5-7.
kawaii japan lab Gen Z’s Secret Weapon: Transforming Awkwardness into Affection with the “2R1S” Marketing Framework
Z-SOZOKEN, a Gen Z-focused think tank operated by Fiom LLC, has unveiled a groundbreaking marketing framework called "2R1S." This innovative approach leverages Gen Z's unique perception of "awkwardness" to build brand trust and foster widespread engagement, turning what was once a negative emotion into a powerful source of connection.
kawaii Idol News & Announcements in Japan ≒JOY’s “Our moon is getting full” Tour Finale Soars to New Heights, Announces Budokan Dream
Idol group ≒JOY, produced by Rino Sashihara, successfully concluded their "Our moon is getting full" national tour 2025 at Ariake Arena in Tokyo, with a surprise announcement of their 4th anniversary concert at Nippon Budokan in March next year. The evening show also featured a special guest appearance by Yomiuri Giants mascot, Kids Giabbit, igniting the venue with excitement.
kawaii japan lifestyle Unleash Your Inner Pastry Chef: Japan’s “DIY Cake” Brings Wedding-Level Sweetness to Your Home Celebrations
From festive family gatherings to vibrant "Oshi-katsu" fan events, a new customizable cake supervised by a pro wedding patissier lets you craft edible masterpieces.
kawaii japan beauty Unleash Your Inner Gyaru: Ex-egg Model Momoha Revives Iconic Colored Contacts for the Reiwa Era
Former egg exclusive model Momoha introduces MoMonster, a new colored contact lens brand bringing back the bold 'gyaru' style of Heisei with a modern Reiwa twist, featuring Japan's largest approved DIA and SNS-ready colors.
Kawaii Game Characters Unlock Exclusive Anime Treasures: Gamers Announces Winter Book Festival 2025-2026!
Gamers is thrilled to announce its "Winter Book Festival 2025-2026," running from December 1, 2025, to January 31, 2026. Fans can earn points with every book purchase or reservation, exchanging them for a wide array of exclusive, limited-edition merchandise featuring popular anime and manga titles. Get ready to expand your collection with unique tapestries, acrylic stands, book cards, and more!
kawaii makeup japan news te.on Unveils New Botanical Skincare Line: Nature’s Embrace for Radiant Skin
Japanese 100% natural origin cosmetic brand te.on announces the launch of its new skincare line, featuring a Botanical Toner and Oil Cleanse. These products, alongside a refreshed brand identity, will be available for pre-sale from December 4th at 'style table' and 'Ethical&SEA' stores nationwide.
kawaii Idol News & Announcements in Japan FRUITS ZIPPER Concludes Electrifying First Asia Tour, Igniting “NEW KAWAII” Across the Continent
FRUITS ZIPPER has successfully completed their inaugural Asia tour, "FRUITS ZIPPER 1st ASIA TOUR 2025 『We are FRUITS ZIPPER』," captivating fans in Taipei, Shanghai, and Seoul with their signature "NEW KAWAII" performances. The tour highlighted the group's growing international appeal, leading up to their highly anticipated Tokyo Dome concert in February 2026.
kawaii japan fashion Ciara Elevates iPhone Style with New Pebble Grain PU Leather Cases
Japanese fashion brand Ciara launches sophisticated iPhone cases, blending elegance and enhanced protection for modern lifestyles, available from December 5, 2025.
kawaii Live Shows & Events in Idol Culture Oscar Promotion Unveils “Oscar Link” Fan Club: A New Era of Connection for Japan’s Star Factory
Oscar Promotion, renowned for discovering and nurturing top talent in Japan, is launching its official fan club, "Oscar Link," on December 1, 2025. This new platform promises exclusive content, direct fan engagement, and priority access to events, bringing fans closer than ever to their beloved stars.
kawaii japan idol A Farewell to “Evermore”: Iconic Kawaii Magazine ‘bis’ Concludes Regular Publication with a Star-Studded Winter Issue
Japanese fashion and culture magazine 'bis' is set to release its final regular issue, the 2026 Winter edition, featuring a historic collaboration on its cover: Yuki Yoda, Miku Kanemura (Hinatazaka46), and Ayame Tsutsui (Nogizaka46) appear together for the very first time, celebrating the magazine's enduring "girly heart" legacy.
kawaii japan idol SWEET STEADY Dazzles Osaka, Concluding National Tour with a “Kawaii” Extravaganza
J-pop idol group SWEET STEADY brought their six-city national tour, "SWEET STEADY JAPAN TOUR 2025 -AUTUMN- 『Collection』," to a triumphant close at Zepp Namba in Osaka, captivating fans with their signature "Kawaii" performances and the buzz-worthy new single, "Kawaii Collection."
kawaii Travel & Local in Japan Unwrap “My Christmas”: Sogo Yokohama’s Holiday Extravaganza Invites Self-Indulgence and Festive Cheer
Sogo Yokohama is set to transform the holiday season into a celebration of personal indulgence and joyful experiences with its "my CHRISTMAS" event, running until December 25, 2025. This special campaign emphasizes "koto shohi" (experience-based consumption), encouraging visitors to treat themselves and loved ones to unique beauty items, fashion accessories, and charming Christmas decor.
kawaii japan fashion Hello Kitty Unleashes Wild Style: Leopard Print Shoulder Bag Joins the Kawaii Fashion Scene
Sanrio's iconic Hello Kitty steps into the spotlight with a fierce yet adorable leopard print shoulder bag, launched by E-COMEGROUP. This trendy accessory is designed to be a versatile statement piece for fans of all ages, blending playful charm with contemporary fashion.
kawaii japan character Step Behind the Scenes: Appaman Shop’s Bear-kun & Hani-chan Invite Fans to Their First-Ever Dance Shoot
For the first time, fans can witness the magic behind Appaman Shop's beloved mascots, Bear-kun and Hani-chan, as they prepare for their nationwide "50-sound dance" project, offering a rare glimpse into character creation.
kawaii japan idol Ruka Kitano Unlocks a Treasure Chest of Unseen Moments in New Digital Photobook!
Fresh off the success of "Kocchi Muite yo," former SKE48 sensation Ruka Kitano unveils "Kocchi Muite yo ~ reprise ~," an exclusive collection crafted entirely from captivating, never-before-published photographs.
kawaii japan fashion ASICS Walking and ABC-MART GRAND STAGE Unveil Sleek New LIFEWALKER LE Exclusive: A Low-Profile Revolution for Urban Style
Discover the latest collaboration between ASICS Walking and ABC-MART GRAND STAGE, introducing the 'LIFEWALKER LE BLACK×WHITE GS Exclusive'—a fusion of comfort technology and minimalist urban fashion, set to redefine street style.
kawaii skincare japan news Unveiling Nature’s Embrace: Japanese Beauty Brand te.on Returns to Osaka
Discover a three-month pop-up at Ethical&SEA+m Umeda Tsutaya Books, offering meticulously crafted, nature-derived skincare for thoughtful gifting and personal wellness.
kawaii makeup japan news Unveil Radiance This Christmas: Stlassh Salon’s Limited-Edition Skincare Coffret Promises Winter Glow
Japan's popular hair removal salon, Stlassh, introduces the "HADATERASU RADIANT COLLECTION 2025," a luxurious skincare set designed to combat winter dryness and deliver a luminous complexion, available for a limited time in December.
kawaii japan character PEANUTS Characters Come to Life: E-COMEGROUP Unveils Adorable Sagara Pouches
E-COMEGROUP announces the release of new circular Sagara pouches featuring beloved PEANUTS characters like Snoopy and Charlie Brown, perfect as keychains or charming accessories, launching in December.
kawaii japan lab Unpacking “Awkward Content”: Why Japan’s Gen Z Finds Solace in Shared Cringe
A new report by Z-SOZOKEN reveals that over half of Gen Z in Japan watch "awkward content" not for laughter, but for profound empathy, transforming uncomfortable moments into relatable entertainment.
Sanrio Sanrio’s Kawaii Charm Invades “Break My Case” in First-Ever In-Game Collaboration!
The popular mobile game "Break My Case" launches its inaugural in-game collaboration, welcoming beloved Sanrio Characters like Hello Kitty, Kuromi, and Cinnamoroll for a limited-time event packed with special cards, stories, and rhythm puzzles.
Fan Culture & Interaction in kawaii Idol Life Idol Duo “Shitsuji to Maid” Unveils First-Ever Collaboration with SPINNS: A Fusion of Fashion and Fandom!
Popular idol group "Shitsuji to Maid" (Butler and Maid), a sensation among Gen Z, is launching its inaugural collaboration with the apparel brand SPINNS, featuring exclusive items and a special commemorative live event.
kawaii japan character Unleash Your Inner Idol: LoveLive! Superstar!! X Kujibikido Online Lottery Blends “Yumekawa” with Cyberpunk Chic
KADOKAWA's Kujibikido online lottery service is set to launch an exclusive 'LoveLive! Superstar!!' lottery, featuring unique 'Yumekawa fashion' illustrations by 2C=Galore. Fans can look forward to a blend of dream-like cuteness and futuristic cyberpunk aesthetics across a range of luxurious prizes.
Idol Profiles & Interviews Aron Alpha’s “Kuttsuke Seishun Project” Returns After 7 Years with New “Tsukunoko” Anime
Aron Alpha revives its beloved youth project with "Tsukunoko," a K-Pop-inspired idol story about chasing dreams, featuring a star-studded voice cast and a playful narrative.
kawaii Goods & Daily Items Gal Culture’s New Mantra: ‘Oira ga Iku Shika Nee Na’ Takes Top Spot in egg Popular Word Grand Prix 2025
Discover the latest empowering and playful slang dominating Japan's gal scene, as the 'egg Popular Word Grand Prix 2025' reveals trends reflecting a 'mind gal' generation.
kawaii Travel & Local in Japan Japan’s Sweetest Christmas Secret: The ‘Bar Baum’ Transforms into a White Christmas Wonderland
O-kashi no Taiyo, a beloved confectionery in Chiba, Japan, is launching its highly anticipated 'Christmas Bar Baum.' This innovative stick-style Baumkuchen, made with 100% Chiba-grown rice flour, transforms into adorable Santa, snowman, and reindeer characters, promising a delightful White Christmas experience with its unique chewy texture and festive appeal.
kawaii japan character Snoopy Rocks Out! E-COMEGROUP Unleashes ‘PEANUTS’ Guitar Series for Fashion-Forward Fans
Get ready to add a touch of rock 'n' roll charm to your everyday with E-COMEGROUP's new 'PEANUTS' Snoopy Guitar Design Series. Featuring stylish tote bags and a fluffy pouch, these accessories blend beloved character charm with a cool, edgy vibe, perfect for fans worldwide.