kawaii japan fashion
Step into the Unseen: SUBU’s ‘Winter Sandals’ Unveil 2025 Horror Series and Exclusive Collaborations at Shibuya Scramble Square
kawaii japan fashion WWDJAPAN Unveils the “Kawaii” Evolution: A Sophisticated Shift for 2026 Spring/Summer Women’s Trends
WWDJAPAN's latest issue dives deep into the return of "Kawaii" for the 2026 Spring/Summer season, revealing a transformed aesthetic that blends sweetness with intellect and narrative. The feature analyzes the key elements driving this trend, from styling approaches to materials and colors, while also exploring the evolving landscape of global retail through an exclusive interview with Galeries Lafayette's CEO.
kawaii japan beauty From Trendsetter to Visionary: Rinka Unveils Her Dream-Like Linkiss Colored Contacts
Influencer Rinka, known for her sharp insights and trendsetting style, has unveiled Linkiss, her first-ever colored contact lens brand. Designed to create "eyes as sweet as a dream," Linkiss offers four unique shades across two captivating designs, set to launch on December 16, 2025.
kawaii Goods & Daily Items Unlock Your Inner Joy: Minitsuku® Celebrates 10 Years with a Grand ‘Adult Entertainment Festival’
Discover four special campaigns and beloved item re-releases as Minitsuku® marks its 10th anniversary, inviting you to a playful journey of self-discovery and relaxation at home.
kawaii makeup japan news TWICE JIHYO Unveils New Visuals as Milktouch Takes Over @cosme OSAKA with Exclusive Pop-Up!
Korean cosmetic brand milktouch, with TWICE's JIHYO as its muse, is launching a limited-time pop-up store at @cosme OSAKA, introducing new tint shades and special events that promise to captivate beauty enthusiasts.
kawaii makeup japan news TWICE’s SANA, MINA, and JEONGYEON Ignite Don Quijote with Exclusive “SWEET 1 DAY” Contact Lens Campaign!
Global K-pop sensation TWICE members SANA, MINA, and JEONGYEON are the new brand ambassadors for the "SWEET 1 DAY" color contact lens series. To celebrate the launch of three new products, a special campaign is running exclusively at Don Quijote stores nationwide, offering fans the chance to receive original posters and win autographed posters from the idols, alongside unique limited-edition colors.
Sanrio “The Very Hungry Caterpillar” Devours Sweet Delights with Hello Kitty in Adorable Gashapon Collection!
A second wave of beloved characters unite in a dessert-themed capsule toy series, set to charm fans worldwide with its irresistible cuteness and practical designs.
kawaii japan character Nostalgic Charm Meets Modern Kawaii: Tama & Friends Band-Aid Keychains Launching Soon!
Get ready for a heartwarming blast from the past! The beloved Japanese characters, Tama & Friends, are launching a new line of adorable, puffy, band-aid-shaped keychains in capsule toy machines nationwide from mid-December 2025. These five unique designs blend nostalgic clear materials with a playful, three-dimensional feel, perfect for adding a touch of retro-kawaii to your everyday accessories.
kawaii Live Shows & Events in Idol Culture Idol Powerhouses iLiFE! and iON! Join ‘LEGEND FES’ to Ignite 2026 New Year!
Tokyo's Zepp Haneda prepares for an unprecedented cross-generational music celebration featuring legendary artists and rising stars, with iLiFE! and iON! confirmed as the latest additions.
Fan Culture & Interaction in kawaii Idol Life Idol Orchestra “i-Okey” Unleashes Their “Serious” 3rd Album and a 90-Day Event Blitz!
Japanese idol orchestra unit i-Okey is set to release their 3rd album, "Watashitachi, Honki desu!!" (We Are Serious!!), on March 21, 2026. This launch will be accompanied by an unprecedented 90-day series of release events, spanning online interactions, in-store performances, a nationwide tour, and major regular concerts, culminating in a grand finale at Toyosu PIT.
kawaii japan character Gaspard and Lisa’s Grand Ginza Debut: 25 Never-Before-Seen Original Artworks to Be Unveiled!
Celebrate 25 years of the beloved French duo in Japan with an exclusive pop-up event featuring original art, unique merchandise, and a delightful collaboration cafe at Matsuya Ginza.
Sanrio Sanrio Characters Embrace Winter with “Yurutto” Charm at Thank You Mart
Discover Thank You Mart's new limited-edition Sanrio Characters collection, featuring beloved icons in a relaxed, winter-themed art style, available for pre-order and in stores soon.
kawaii Live Shows & Events in Idol Culture Unforgettable Encore: “MUSIC EXPO LIVE 2025 – archive -” Brings Fan-Voted Performances to Shibuya’s Big Screen
Relive the magic of "MUSIC EXPO LIVE 2025" as the most-voted live performances from Spotify are screened on a large vision in Shibuya, accompanied by an exclusive photo exhibition. Don't miss this special two-day event!
kawaii makeup japan news 3CE Unveils ‘Dreamy Scarf Edition’ with Korean Artist RAM HAN: A Limited-Edition Collection to Weave Whimsical Colors into Winter Looks
Seoul-based creative makeup brand 3CE partners with digital painter RAM HAN to launch the 'Dreamy Scarf Edition,' featuring exclusive Shine Reflector lip glosses and Multi Eye Color Palettes with playful, scarf-inspired designs. Available only on ZOZOCOSME from December 22, 2025, this collaboration blends fashion and art to redefine winter beauty.
Fan Culture & Interaction in kawaii Idol Life “Untitled” Idols and Fans Unite for “Birthday Project 2026”: A New Era of Interactive Celebration
Hokkaido's beloved idol group "Untitled" launches an innovative fan-participation project with HBC, where fan support directly amplifies birthday celebrations, kicking off with member Hana Abe.
kawaii japan character Hello Kitty Rings in 2026 with a Special New Year’s Show Featuring Traditional Japanese Lion Dance
Experience a unique blend of kawaii and tradition as Hello Kitty teams up with a majestic Shishimai for a limited-time New Year's performance at HELLO KITTY SHOW BOX, starting January 2, 2026.
kawaii japan character My Hero Academia Takes Over Shibuya: A “Heroes Mission” Transforms Tokyo’s Iconic District!
Get ready, heroes! Anime sensation 'My Hero Academia' is launching a massive collaboration with Tokyu Group, turning Shibuya into a battleground for heroes with exclusive goods, themed facilities, and more from January 2026.
kawaii japan fashion Èaphi Unveils “Veil-like World” at Tokyo Holiday Pop-up, Celebrating Emotion Through Fashion
Experience the warmth and elegance of Èaphi's HOLIDAY and 25AW Collections at a special pop-up store in Tokyo, designed to evoke a sense of cherished emotion and gentle light. Discover exclusive items and immerse yourself in a unique sensory fashion journey.
kawaii japan character Unbox Pure Joy: TOKOTOYZ Launches “Fuwala Sweet Crash Series” Blind Box PVC Plushies
Japanese hobby brand TOKOTOYZ, from Lifestyle Company Inc., is set to release its new "Fuwala Sweet Crash Series" of adorable PVC plush toys on December 16, 2025. These blind box collectibles feature unique characters in charming animal costumes, offering a blend of high-quality craftsmanship and delightful surprise for fans of kawaii culture.
Sanrio Sanrio Characters Get a Kawaii Makeover: Introducing the “Shiny Quilted Pouch” Capsule Toys
Discover how Hello Kitty, My Melody, and friends are bringing a touch of sparkle and soft texture to your everyday essentials with a new exclusive capsule toy collection.
kawaii Live Shows & Events in Idol Culture Unveiling Japan’s Most Passionate Fandoms: The 2025 ‘Oshi’ Artist Rankings Revealed
A new ranking, born from AI analysis of fan activity on note, reveals the top 'Oshi' (beloved) artists of 2025. timelesz claims the overall #1 spot, while HANA emerges as the leading rising star, showcasing the evolving landscape of fan devotion.
kawaii japan character Gap Launches Charming Peanuts Toddler Collection, Blending Classic Style with Beloved Characters
Gap is set to release a special toddler collection in collaboration with the timeless Peanuts characters, featuring denim, sweatshirts, pajamas, and more for children aged 70-110cm, available from December 16, 2025.
Kawaii Game Characters FamilyMart Unleashes Jujutsu Kaisen’s ‘Culling Game’ with Immersive Store Experience and Stamp Rally
Dive into the dark fantasy world of Jujutsu Kaisen Season 3 with special FamilyMart locations and exclusive merchandise, including a unique stamp rally across Tokyo.
kawaii japan lab Unlocking Gen Z’s Desires: “Cinderella Fes Goudou Shinkan” Invites Brands to Connect with 1,000+ Young Women in Harajuku
Discover the authentic voices of Gen Z as they prepare for a new chapter. The "Cinderella Fes Goudou Shinkan" offers a unique experiential festival for over 1,000 young women, providing an unparalleled opportunity for brands to engage directly and understand their true aspirations.
Kawaii Game Characters Jump Festa 2026: “Afternoon Admission Tickets” Registration Opens December 15th, Unveiling New Family-Friendly Attractions!
Get ready for Jump Festa 2026! Registration for "Afternoon Admission Tickets" begins December 15th, granting access to a wonderland of manga and anime. Discover "Jump Amusement Island," "Jump Character Greetings," and more, designed for fans of all ages.
kawaii Food & Dessert News in Japan Vivienne Westwood and Le Chocolat Alain Ducasse Unite for a Punk-Chic Valentine’s
Iconic fashion house Vivienne Westwood partners with gourmet chocolatier Le Chocolat Alain Ducasse to release exclusive Valentine's Day chocolates, blending rebellious style with refined taste.
kawaii japan idol Unveiling the World of Adult Fiction: ‘Reiwa ni Kannou Shosetsu Tsukuttemasu’ Reveals Full Cast and #Mooove! Theme Song
TV Osaka announces the full cast, key visual, and opening theme for 'Reiwa ni Kannou Shosetsu Tsukuttemasu,' a unique workplace drama starring Yoshimi Tokui and Nashiko Momotsuki, set in an erotic novel editorial department.
Sanrio Unlock 51 Shades of Kawaii: Hello Kitty’s “Pink Black” Joins the Ultimate 50+1 Mascot Collection!
Sanrio's beloved Hello Kitty expands her commemorative "50+1 Mascot" collection with a striking new "Pink Black" design, bringing the total to 51 unique costumes. These highly collectible prize game items will be available from December 19th at Mollyfantasy, PALO amusement facilities, and the Molly.Online crane game, inviting fans to discover their favorite Kitty.
kawaii Live Shows & Events in Idol Culture moxymill Unleashes a Kaleidoscope of Charms at ‘My Season’ Release Event
Japan's dynamic girl group moxymill, known for its innovative 'Charm' system, celebrated the release of its 6th Digital Single 'My Season' with a vibrant event at Yomiuri Land Aurora Space. The group showcased its remarkable versatility, performing a range of songs embodying different concepts, from 'SEXY' to 'COOL', captivating fans with their unique stage presence.
kawaii Goods & Daily Items Japan’s Ultimate Stationery Festival, Bungu Joshi Haku, Announces Grand Return to Osaka in 2026!
With over 700,000 cumulative visitors, the highly anticipated "Bungu Joshi Haku in Osaka 2026" is set to captivate stationery enthusiasts once again. Prepare to immerse yourself in a world of over 50,000 unique stationery items, explore trending 'life log' essentials, and experience the joy of coordinating your favorite tools like a fashion statement.
kawaii japan character Chifuyu-sensei’s Iconic Characters Get a Decora Fashion Makeover! AMNIBUS Unveils New ‘Konna no Unmei’ & ‘Himitsu no Ibara’ Merchandise Collection
Dive into a vibrant world of pop art and everyday charm with 26 brand-new items featuring characters from "Konna no Unmei Janai Kara Kanchigai Shinaide" and "Himitsu no Ibara," now available for pre-order at AMNIBUS.