kawaii haircare japan news

ReFa’s Coveted Haircare Line Expands Reach: Salon Favorites Now Available Nationwide

Discover how ReFa's acclaimed BEAUTECH DRYER SE and PRO+ irons, previously exclusive, are now set to transform hair routines across Japan with wider retail availability starting January 2026.
kawaii japan idol

UNIS Unleashes “Shiawase ni Nanka Naranaide ne”: A Sweet, Yet Spiky Love Song and Adorable New Visuals

Global girl group UNIS has released their second Japanese digital single, "Shiawase ni Nanka Naranaide ne," a charming yet complex love song penned by Japanese singer-songwriter Koresawa. Alongside the highly anticipated track, new concept visuals featuring members Kotoko, Oh Yoona, Nana, and Elisia have been unveiled, showcasing their adorable appeal and the song's heartfelt narrative. The track has already garnered over 10 million SNS plays in just five days, solidifying its status as a viral hit.
Kawaii Manga Characters

Beloved BANANA FISH Characters Reimagined: ‘BABY BANANA’ Goods & Original Art Collection Launches on AMNIBUS

Fans can now pre-order 12 new items from the iconic series 'BANANA FISH,' featuring charming 'BABY BANANA' versions of Ash and Eiji, alongside sophisticated original artwork merchandise, offering fresh ways to connect with the beloved characters.
kawaii japan fashion

Beyond the Screen: antiqua Unlocks Real-Time Fashion Dialogue with TikTok LIVE Commerce

Japanese ladies' fashion brand antiqua has launched full-scale live commerce on TikTok LIVE, moving beyond traditional EC to offer real-time interaction, styling advice, and immediate purchasing directly from live streams. This initiative aims to bridge the gap between online browsing and the tactile, personal experience of in-store shopping.
kawaii Live Shows & Events in Idol Culture

GENERATIONS’ Ryuto Kazuhara Drops Exclusive Tour Merchandise for “Sweet Dreams” Billboard Lives

Dive into the world of KAZ with limited-edition merchandise for Ryuto Kazuhara's Billboard Live 2025-2026 "Sweet Dreams" tour, available online and at venues.
kawaii japan character

BROWN Celebrates 15 Years: “HUG BROWN HOUSE” Pop-Up Kicks Off Anniversary Campaign in Shibuya

LINE FRIENDS' beloved character BROWN, known for its silent yet empathetic charm, launches a major 15th-anniversary campaign, "FROM BROWN TO YOU." The festivities begin with the "HUG BROWN HOUSE" pop-up store in Shibuya, offering exclusive merchandise, character greetings, and heartwarming gifts to fans.
kawaii japan fashion

Virtual Runway Roars to Life: Metaverse Creators Men’s Collection 2025 Unveils Cutting-Edge Avatar Fashion

Step into the future of style as the VRChat platform hosts its largest-ever men's avatar fashion show, blending digital artistry with real-world fashion sensibilities.
kawaii Food & Dessert News in Japan

Kyoto’s Waguri Senmon Saori Unveils a Winter Wonderland of Japanese Chestnut and Fruit Delights

Experience the exquisite harmony of traditional Japanese chestnuts and vibrant seasonal fruits with Waguri Senmon Saori's new limited-edition winter sweets, available in Kyoto.
Sanrio

Kawaii Empire Expands: Sanrio and Avex Forge Global IP Powerhouse

Japanese entertainment giant Avex and beloved character creator Sanrio have announced a new strategic partnership, building on the success of their joint venture in Southeast Asia. This alliance aims to significantly accelerate the global expansion of their intellectual properties (IP), promising new collaborations across music, events, and merchandising.
Kawaii Anime Characters

Unleash Your Inner Unluck: “Undead Unluck” Anime Launches Exclusive LINE Stickers & Themes!

Fans can now bring the chaotic charm of Fuko and Andy to their daily chats with vibrant new digital content.
kawaii Goods & Daily Items

Suzu’s Highly Anticipated Debut: “Tonari no Suzu.” Offers an Intimate Glimpse into the Influencer’s World

Popular influencer Suzu, known for her candid beauty and lifestyle content, is set to release her first photo essay, "Tonari no Suzu." The book, launching February 18, 2026, promises an unfiltered look at her journey, complemented by a special fan event on March 1, 2026, featuring exclusive interactions.
Kawaii Manga Characters

TOOBOE Ignites Winter Anime Season with “GUN POWDER” Single and Nationwide Tour

Dive into the details of TOOBOE's fiery new single, "GUN POWDER," the opening theme for the upcoming TV anime "Yusha no Kuzu," releasing January 28, 2026. Discover the unique jacket art by manga artist Nakashima 723 and get ready for TOOBOE's "Hikigane wa Shisen" nationwide tour.
Sanrio

Dive into a “Marine Wonders” Adventure: Sanrio Characters Take Over Hong Kong Ocean Park

Hong Kong Ocean Park is set to transform into a vibrant underwater realm with beloved Sanrio characters like Hello Kitty, My Melody, and Pompompurin, offering interactive games, special anniversary celebrations, and festive photo opportunities from December 2025 to August 2026.
kawaii makeup japan news

Unveiling the Z-Gen Beauty Secret: Why Their Makeup Pouches Never Change

Discover the surprising reason behind Japanese Gen Z's consistent makeup routines, revealing a strategic approach to lasting beauty that prioritizes morning preparation over on-the-go touch-ups.
Sanrio

Sanrio’s Quirky Duo, KIRIMI-chan. and Cogimyun, Unveil Exclusive 390-Yen Collection!

Get ready to embrace the adorable charm of Sanrio's KIRIMI-chan. and Cogimyun with a brand-new line of exclusive items, all priced at just 390 yen (429 yen including tax), launching at Thank You Mart stores nationwide from late January, with online pre-orders starting December 26th.
Kawaii Anime Characters

Missed Jump Festa 2026? Your Second Chance for Exclusive ‘HUNTER x HUNTER’ Merchandise is Here!

Fans rejoice! The highly anticipated post-event online sale for anime 'HUNTER x HUNTER' goods from Jump Festa 2026 has officially begun, offering a golden opportunity to grab limited-edition collectibles.
kawaii japan fashion

SHIPS KIDS Unveils Enchanting 2026 Occasion Collection Pop-Ups Across Japan

SHIPS KIDS is set to host a series of "OCCASION COLLECTION 2026 POP-UP STOREs" at Daimaru Sapporo, Hakata Hankyu, and Isetan Shinjuku. These special events will feature the latest formal wear for children, alongside exclusive novelty gifts and a bonus point campaign for SHIPS Member's Club members, designed to help families celebrate life's precious moments.
Kawaii Manga Characters

Chiikawa x Tokyo Banana Collaboration Lands in Osaka with New, Irresistible Banana Pudding Cakes!

The beloved characters of Chiikawa meet Tokyo Banana's iconic flavor in a special pop-up event at Hankyu Umeda Main Store, introducing new designs featuring Kurimanju, Momonga, and Rakko.
kawaii Goods & Daily Items

Osaka’s Sweetest Winter Indulgence: Now on Cheese♪ Brings Artisanal Delights to Hankyu Umeda!

Discover a world of exquisite cheese sweets as "Now on Cheese♪" opens a limited-time pop-up at Hankyu Umeda Main Store from January 4th to 13th, 2026. Featuring their new "Gouda & Cream Cheese Terrine" and beloved "Cheesecake Now", this event promises a delightful journey for cheese enthusiasts.
kawaii Travel & Local in Japan

Atami’s Early Spring Delight: “Sakura Manju” Blends Cherry Blossoms with Lucky “Mugi Kogashi”

Experience the delicate flavors of spring with Atami's new limited-edition Sakura Manju, launching January 2nd. This sweet treat combines the essence of the region's earliest cherry blossoms with Mugi Kogashi, a traditional lucky ingredient tied to the sacred Kinomiya Shrine.
Sanrio

Sugarbunnies and SPINNS Unite: A Whimsical Collection Bringing Beloved Characters to Fashion

Fashion brand SPINNS partners with Sanrio's adorable Sugarbunnies for a special collaboration, featuring not just Shiro-usa and Kuro-usa, but their charming friends too. This collection blends sweet, girly aesthetics with modern trends, offering a delightful array of apparel and goods for fans.
kawaii japan fashion

BAPE®︎ Unveils a Sacred Streetwear Twist for New Year’s: The Limited Edition Hamaya

BAPE®︎ is launching an exclusive Hamaya (demon-quelling arrow) as a New Year's novelty, blending its distinctive design with traditional Japanese craftsmanship. Crafted from precious Kiso cypress by Ise Miyatada and adorned with feathers processed by Kawada Feather, this limited-edition item offers a unique symbol of good fortune for 2026.
kawaii makeup japan news

ByUR Unveils Revamped Daily Aqua Serum Masks: Your 5-Minute Gateway to “Pore Management” Perfection

Hamee's ByUR brand announces the highly anticipated renewal of its popular daily BOX masks across three skincare lines: Plump Honey, Soothing Green, and Vita Giving. These upgraded masks promise improved convenience, superior fit, and refined aromatic experiences, launching December 24th for pre-order and January 22nd nationwide.
kawaii japan character

Back to the Future: New Gear Arrives from Japan, Just in Time for the 40th Anniversary!

Get ready to travel through time with a fresh collection of "Back to the Future" merchandise, blending classic movie motifs with a modern Japanese aesthetic. From glittering keychains to stylish pouches, these limited-edition items are available for pre-order until January 5, 2026.
Kawaii Game Characters

Paint Meets Pixels: ‘Alice Gear Aegis’ Kicks Off Vibrant Collaboration with Gaia Notes!

The popular smartphone game 'Alice Gear Aegis' has launched an exciting collaboration with model paint manufacturer Gaia Notes, introducing new characters, in-game events, and real-world campaigns for fans.
kawaii japan idol

f5ve Breaks Global Barriers: The Only Japanese Artist on THE Hollywood REPORTER’s “Favorite Albums of 2025” List

Japanese girl group f5ve has achieved a groundbreaking milestone, being the sole Japanese artist selected for THE Hollywood REPORTER's prestigious "Editors' Picks: Our Favorite Albums of 2025" list, further cementing their unique global appeal alongside nods from US Billboard and NME.
kawaii japan character

Robert Akiyama’s “Creator’s File” Celebrates a Decade of Eccentric Brilliance in Sendai

Japan's beloved comedian Robert Akiyama brings his "10th Anniversary Creator's File Muneyake Grand Exhibition" to Sendai, featuring new characters, interactive displays, and exclusive photo opportunities with iconic personalities.
kawaii japan character

Initial D THE ARCADE Ignites with Project ONSOKU: Hatsune Miku and Sonic Join the Ultimate Street Race!

Get ready for a high-octane crossover as SEGA's iconic arcade racer 'Initial D THE ARCADE' collides with 'Project ONSOKU,' bringing virtual idol Hatsune Miku and the speedy Sonic the Hedgehog to the asphalt.
kawaii japan character

Teletubbies’ Happy Power Returns: A Colorful New Collection Invades Kawaii Culture

Step into a world of vibrant joy with the latest Teletubbies merchandise collection from GreenFlash, now available for pre-order at Village Vanguard Online. This delightful range captures the iconic characters' playful spirit, offering fans a fresh dose of cuteness.
Kawaii Game Characters

Two Beloved Fantasy Worlds Collide in Akihabara: TO Books Announces Exclusive Pop-Up Shop for “The Girl I Liked Asked Me to Die for Her” and “The Villainess’s Daughter”

A special joint pop-up shop featuring popular TO Books titles "The Girl I Liked Asked Me to Die for Her" and "The Villainess's Daughter" is set to open at Shosen Book Tower in Akihabara from January 9 to February 1, 2026. Fans can look forward to original merchandise, exclusive book bundles with special bonuses, and a lottery to win luxurious prizes, including signed illustrations.
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