kawaii japan fashion

Enter the “Shinako Collection”: Harajuku Creator Shinako Unveils Dreamy Furisode and Shichigosan Kimono Line

株式会社幸和 (Kowa Co., Ltd.) announces the launch of "Shinako Collection," a new line of Furisode and Shichigosan kimonos designed in collaboration with popular Harajuku video creator Shinako. The collection, featuring pastel colors and unique illustrations, aims to bring a dreamy, one-of-a-kind style to traditional Japanese wear.
kawaii Goods & Daily Items

aden + anais Unveils 2026 Collection: Transforming Baby Essentials into Storybook Dreams with ‘Mural Prints’

Global favorite muslin cotton brand aden + anais announces its 2026 collection, featuring five playful designs and the innovative 'Mural Print' concept that turns swaddles into captivating backdrops for baby photos. Discover how these new designs blend comfort with creative storytelling for modern parents.
kawaii Food & Dessert News in Japan

Hotel New Otani’s ‘Strawberry & Amaou Sweets Buffet’ Elevates February with Berry-Infused Drinks

Experience a limited-time 'Super Sweets Buffet' at Hotel New Otani (Tokyo), featuring the 'King of Strawberries'—Hakata Amaou—alongside new Valentine's hot chocolate and four unique strawberry mocktails for an ultimate berry-filled indulgence.
Kawaii Game Characters

Madoka Magica Magia Exedra Unveils “Rebellion Story” Celebration with 100 Free Gacha Pulls and Devil Homura

Aniplex's mobile game, Puella Magi Madoka Magia Exedra, launches a grand campaign to commemorate the "[New Chapter] Rebellion Story" release, offering players up to 100 free gacha pulls, a guaranteed ★5 Kioku, and the highly anticipated limited ★5 Devil Homura.
kawaii Travel & Local in Japan

Tokorozawa Sakura Town Transforms into a Pop Culture Beacon with PEPPER LIKES’ Global Touch

A unique collaboration between the influencer platform PEPPER LIKES and Tokorozawa Sakura Town is set to redefine inbound tourism, leveraging overseas influencers to spotlight Japan's vibrant pop culture hub to a global audience.
kawaii skincare japan news

AXXZIA Unveils Its New Beauty Sanctuary in Osaka’s Namba CITY!

Discover AXXZIA's latest direct store in Namba CITY, Osaka, launching on March 17, 2026, with exclusive opening deals and the widest range of AXXZIA Group products in Japan.
kawaii japan beauty

Shiseido Unveils ‘Art & Heritage Passage’: A Multisensory Journey Through 150 Years of Beauty and Innovation

Step into the newly opened 'Shiseido Art & Heritage Passage' at the Shiseido Global Innovation Center, where visitors can explore the company's 150-year legacy of beauty and knowledge through an immersive, five-senses experience, blending art and science.
kawaii skincare japan news

KOSÉ’s ‘Gomenne Suhada’ Unveils Fermented Skincare Duo for Stress-Prone Skin

KOSÉ Cosmeport is set to launch new low-irritation toner and milky lotion under its popular 'Clear Turn Gomenne Suhada' series on February 20, 2026. These new additions, featuring KOSÉ's proprietary fermented extract, aim to combat skin roughness and dryness caused by daily external stressors, promoting plump and translucent skin.
kawaii Live Shows & Events in Idol Culture

Big Angel’s Unprecedented Live Weigh-in: Idols Gain 57kg in Six Months, Soaring to 820kg Total!

Japan's unique idol group Big Angel captivated fans at their Zepp Shinjuku tour finale with a surprising live weigh-in, revealing a collective weight of 820kg—a 57kg increase in just half a year. This historic event was part of a vibrant two-hour performance filled with humor, powerful music, and major announcements, solidifying their status as "idols exceeding the weight of a kei truck."
Kawaii Game Characters

Level Up Your Energy! ZONe ENERGY Teams Up with ‘Dragon Quest VII Reimagined’ for a “Critical Hit” Collaboration

ZONe ENERGY announces an exciting collaboration with 'Dragon Quest VII Reimagined,' featuring a limited-edition Metal Slime can, a nationwide campaign for exclusive goods, and a full redesign of its classic energy drink lineup.
kawaii Food & Dessert News in Japan

Tokyo’s Marunouchi Transforms into a Sweet Paradise: Valentine Market Blends Indulgence with Sustainable Delights

The MARUNOUCHI Valentine Market 2026, themed 'Sweets meets MARUNOUCHI,' is set to enchant visitors from February 6th to 14th at Maru Building 1F Marucube. This year's event features 17 unique stores, including four new exhibitors like GELATO BRAVO and divan, alongside popular favorites such as Chocolatier Palet D'or and Pierre Hermé. Beyond the main venue, the entire Marunouchi area will offer special drinks and exclusive sweets, creating a sweet-scented urban experience. A special focus on 'SWEETS and SDGs' will highlight sustainable practices within the confectionery industry, while a lottery offers chances to win Marunouchi Point app coupons. A unique collaboration with UCC's 'DRIP POD' will also present exquisite coffee and sweet pairings.
Kawaii Anime Characters

Experience the Heartfelt Journey: “Skip and Loafer Exhibition” Lands in Osaka!

The highly anticipated "Skip and Loafer Exhibition" is set to open its doors in Osaka, offering fans a unique cross-over experience of the beloved manga and anime. Discover original drafts, iconic scenes, and exclusive merchandise that capture the essence of youthful charm and genuine connection.
kawaii Goods & Daily Items

Opanchu Usagi’s Adorable New Line: Plush Pouches and Mirror Keyholders Bring Whimsical Charm

Dive into the world of "Opanchu Usagi" with these delightful new plush items, designed to add a touch of heartwarming cuteness to your everyday life. These new goods, featuring the beloved character's signature endearing expressions, are set to melt hearts and become instant favorites.
kawaii Goods & Daily Items

New “Nuikurumin” Bouquet Designs Bloom for Plushie Fans

OZaKKa's Beloved Plushie Swaddle Keyholders Get a Floral Makeover, Debuting at Animate Ikebukuro Honten.
kawaii Goods & Daily Items

Bunny Konbini Characters Hop into Homes with New Pop-Art Face Towels

Discover the vibrant world of Bunny Konbini as its beloved characters—Mayo-kun, Mog-chan, Mame-chan, and Kuro-kun—transform into a charming collection of face towels, bringing a splash of color and cuteness to daily routines.
kawaii skincare japan news

COPERNICA Unveils Its First-Ever Body Scrubs for a Luminous Glow

Ion Retail is launching COPERNICA's inaugural line of oil-based sugar body scrubs, promising deep hydration and gentle exfoliation. Available from February 17, 2026, these two new products cater to diverse skin needs, offering a pathway to softer, more luminous skin across 432 stores and online platforms in Japan.
Kawaii Manga Characters

Azusa Kina’s “Ane-chan Series” Debuts Exclusive Pop-Up Shops!

Miraiya Bookstore is hosting limited-time pop-up shops for Azusa Kina's popular "Ane-chan Series," featuring new merchandise with original art, interactive displays, and unique purchase benefits from January 31st, 2026.
kawaii skincare japan news

Japan’s Award-Winning Bab² Vitarechi Serum Makes Its Grand Debut in Taiwan!

Japanese beauty brand Bab² launches its popular Vitarechi Serum, acclaimed for sensitive skin pore care and a "Best Cosme" award, in Taiwan, addressing a growing demand for effective yet gentle skincare solutions.
kawaii japan character

Unveiling the Joyful World of Anpanman’s Creator: Yanase Takashi’s Grand Exhibition Lands in Nagoya!

Discover the multifaceted genius of Yanase Takashi, the beloved creator of Anpanman, in his first-ever large-scale touring exhibition, "Yanase Takashi Exhibition: Life is a Game of Bringing Joy." Commemorating the 30th anniversary of the Yanase Takashi Memorial Anpanman Museum, this event in Nagoya delves into his diverse works, from manga and poetry to picture books, showcasing approximately 200 original pieces that embody his philosophy of spreading happiness.
kawaii Food & Dessert News in Japan

Indulge in Sweet Romance: Gelato Pique Cafe’s Valentine’s Vol. 2 Crepes Are Here!

Gelato Pique Cafe announces the second phase of its 'Sweet Valentine's Time' fair, featuring two new exquisite crepes: the Pique Bear Choco Caramel Crepe and the Pique Bear Choco Berry Crepe, alongside a returning favorite, the Pique Bear Marshmallow Hot Chocolate. Available from February 3rd to February 15th, 2026, these limited-edition treats promise to enchant dessert lovers with their intricate flavors and adorable designs.
Pokemon

Oripa One Unleashes “Wanniki Birthday Bash” and New Pokémon Card Gacha!

Online Oripa platform Oripa One is set to host a special two-day event celebrating Wanniki's birthday, alongside an ongoing gacha campaign for the newly released Pokémon card set, "Mukinisu Zero." These events promise high-value pulls and extended play opportunities for collectors and players.
kawaii haircare japan news

Unleash Bathtime Bliss: KOBAKO’s New In-Bath Hair Smooth Brush Transforms Scalp Care

Experience a luxurious new ritual that promises to elevate your hair and scalp health with KOBAKO's latest innovation, launching January 28, 2026.
kawaii Goods & Daily Items

Roar into Okinawa! GachaCAN Vending Machine Unleashes Exclusive Hanshin Tigers Keyholders at Roadside Station Ginoza

Starting January 29, 2026, a unique upcycled vending machine offers limited-edition acrylic keyholders and stickers featuring the beloved Hanshin Tigers, just in time for their spring training camp.
kawaii japan beauty

Experience the Future of Beauty: ANLAN’s Innovative Devices Now Available for Rent on Rentio!

Discover how you can effortlessly try out ANLAN's acclaimed beauty technology, from scalp care to advanced facial treatments, starting at just ¥1,000.
kawaii haircare japan news

Ayura Unveils ‘Wellvital’ Haircare: Taming Age-Related Frizz for Radiant Locks

Japan's beloved beauty brand introduces a new series designed to combat the nuances of mature hair, launching April 24, 2026, promising a return to smooth, lustrous, and manageable strands with a serene aromatic experience.
Kawaii Anime Characters

Unleash the Power of ‘Mugen Gacha’: New Anime Goods Hit AMNIBUS!

Fans of the popular TV anime 'Mugen Gacha' can now pre-order a vibrant array of new merchandise, including trading scene acrylic stands, acrylic cards, and can badges, exclusively through the AMNIBUS online store.
kawaii skincare japan news

Brighte’s Beloved ELEKI LIFT Beauty Device Blooms in New ‘Pink’ Hue, Just in Time for Spring

Ai Robotics' popular Brighte ELEKI LIFT, a multi-functional beauty device with over 1.15 million units sold, introduces a sophisticated new pink color on January 28, 2026, offering an elegant touch to daily skincare routines.
kawaii japan fashion

nana-nana and tuki. Fuse Fashion and Music: Cosmic Collaboration Debuts at Budokan

Iconic bag brand nana-nana partners with rising singer-songwriter tuki. for an exclusive collection featuring cosmic patterns and adorable "usagi-san" charms, launching at her first solo Budokan concert.
kawaii skincare japan news

Japan’s First*¹ “Melting Needles” Skincare Brand ‘melnee’ Unveils Painless Path to Radiant Skin

Discover melnee, the revolutionary new skincare line from Cosmed Pharmaceutical, featuring innovative taurine-based "melting needles" that deliver powerful ingredients without discomfort, launching February 2, 2026.
kawaii japan fashion

Heather x Philly Chocolate: The Sweetest Fashion Collab Returns for Valentine’s Day

Japan's beloved fashion brand Heather teams up with Philly chocolate for a second limited-edition Valentine's collection, blending stylish apparel with delectable 'fashion-sense' chocolates and a special novelty campaign.
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