kawaii japan beauty

OSAJI and Minimal Launch Second Exquisite Collaboration: A Fusion of Fragrance and Fine Chocolate

Experience the "Apple Jam Cookie" inspired limited-edition eau de toilette and chocolate set, blending fragrance and taste for a truly unique sensory journey.
kawaii japan character

Familiar x Kobe Oji Zoo Collaboration Unveils Adorable Animal-Themed Collection

Japan's beloved children's brand Familiar partners with Kobe Oji Zoo to release an exclusive line of four charming items, including the iconic denim bag, sacoche, towel handkerchief, and pass case, featuring heartwarming animal designs.
kawaii japan idol

Umi Shinonome Graces Monthly Shonen Champion’s First Issue of 2026 with “Two-Sword Style” Appeal

Gravure idol and gunpla builder Umi Shinonome marks her fifth appearance on the cover and a captivating gravure spread in Monthly Shonen Champion's February 2026 issue, promising a vibrant start to the year with special appendices and an exciting manga lineup.
Kawaii Game Characters

Project Sekai’s Beloved Characters Transform into “Fuwapuchi” Bang Clips!

Fans of "Project Sekai Colorful Stage! feat. Hatsune Miku" can soon adorn their hair with charming "Fuwapuchi" bang clips. Sega Fave is launching these highly anticipated capsule toys in a continuous release from January to March 2026, offering a delightful and practical way to showcase favorite virtual singers without leaving a crease.
Kawaii Game Characters

Slimes Invade Valentine’s Day! Dragon Quest Sweetens the Season with Adorable New Merchandise

Square Enix unveils a delightful collection of Dragon Quest-themed chocolates, sablés, and charming keychains, perfect for sharing love or treating yourself this Valentine's season. Discover the irresistible lineup featuring beloved Slimes, available for pre-order and hitting stores soon.
kawaii Live Shows & Events in Idol Culture

log you Unleashes “Henkosen,” Daringly Embracing a New ‘Cool’ Vibe

log you, the dynamic idol group from PEAK SPOT, marks a bold shift with their 4th digital single "Henkosen," exploring a captivating "cool" aesthetic. This release is swiftly followed by the announcement of their inaugural solo concert in Tokyo and an exciting multi-city tour, signaling a pivotal moment in their rapid ascent.
kawaii japan fashion

Kimonoyamato Unveils Spring 2026 Collection: A Modern Bloom of Traditional Japanese Craftsmanship

Japan's esteemed Kimonoyamato celebrates the arrival of spring with a vibrant new collection, blending regional artistry and playful contemporary designs, including an enchanting collaboration with artist KiSHiCRi.
kawaii japan character

Nostalgia Reimagined: Iconic Fueki-kun Glue Character Returns as Adorable Soft Vinyl Capsule Toys

Japan's beloved Fueki-kun, the charming elephant mascot of animal glue, is making a nostalgic comeback in the form of five new soft vinyl capsule toys, available exclusively at Aeon Fantasy's 'KAPUEBO' machines from January 8, 2026. This release taps into cherished childhood memories while offering a fresh, collectible twist for fans worldwide.
kawaii makeup japan news

Maquillage Unveils ‘Shiratamago Foundation Serum’ for a Brighter, Porcelain Glow

Maquillage introduces "Essence Liquid EX Bright Glow," a revolutionary foundation serum infused with Glutathione and Bright Peach Pearl, promising a translucent, one-tone-up complexion. This innovative product combines deep skincare benefits with flawless makeup, launching on Saturday, February 21, 2026.
Fan Culture & Interaction in kawaii Idol Life

SAKURADOLL Soars Globally: Idol Group Signs Exclusive Deal with CARTA ENTERTAINMENT

Japanese idol group SAKURADOLL has signed an exclusive contract with CARTA ENTERTAINMENT, marking a new chapter for their global expansion following a successful 1st anniversary event in Yokohama.
Pokemon

Legendary Pokémon Return! ABEMA to Stream All 24 “Pokémon” Movies for Free

Starting January 9, 2026, fans can relive the epic adventures of iconic Pokémon like Mewtwo and Lugia as ABEMA hosts an 8-week marathon of all 24 theatrical films.
kawaii japan beauty

Unlock Your Inner Kawaii: Perfect Corp. Unveils Next-Gen AI Beauty Agent at CES 2026

Perfect Corp. is set to revolutionize the beauty industry with its next-generation AI Beauty Agent and developer APIs at CES 2026. This innovative suite of solutions aims to personalize the beauty journey, offering advanced skin analysis, face shape insights, and virtual try-on experiences across various digital and in-store touchpoints, empowering users to discover and express their unique 'kawaii' style.
Pokemon

Arii Co., Ltd. Unleashes “Munix Zero”: A New Era for Pokémon Card Game Enthusiasts

Arii Co., Ltd. has announced the wholesale distribution of the highly anticipated Pokémon Card Game expansion pack, "Munix Zero," set to launch on January 23, 2026. This new set introduces powerful cards like Mega Zygarde ex and features new cards related to Lumiose City, promising exciting new strategies for players and collectors alike.
kawaii Goods & Daily Items

Échiré Pâtisserie au Beurre Unveils “Avec l’amour pour toujours” Collection for Valentine’s & White Day

Échiré Pâtisserie au Beurre introduces a special collection for Valentine's and White Day, featuring limited-edition design boxes and shoppers alongside their beloved butter pastries, celebrating everyday love and gratitude.
Sanrio

Sweetest Fusion: Mezzo Piano x Hello Kitty Takes Over Dipper Dan with Adorable Crepes and Exclusive Treats

Japan's beloved crepe chain, Dipper Dan, is launching a limited-time collaboration with the iconic duo Mezzo Piano and Hello Kitty, offering enchanting themed menus and collectible novelties. Get ready for a delightful experience from January 13th, 2026.
kawaii japan character

Care Bears Spark Global “Pajama Party” Craze with New Thank You Mart Collection

Beloved Care Bears characters return with an enchanting pastel-themed collection at Thank You Mart, igniting a fresh wave of Kawaii charm across Asia and beyond.
Kawaii Manga Characters

Bonobono’s Grand Adventure: A Mystery-Solving & Shopping Rally Across Miyagi’s Coastal Wonders

Join the beloved sea otter Bonobono on an exciting stamp rally through Miyagi Prefecture's scenic coastal areas, celebrating the manga's 40th and anime's 10th anniversaries with puzzles, shopping, and exclusive collaborations.
kawaii Goods & Daily Items

Step into ‘Nyan-gu Haku Vol.1’: Ginza Welcomes a Purr-fect World of Cat-Themed Stationery and Goods

Discover an enchanting collection of feline-inspired stationery and lifestyle items at the inaugural 'Nyan-gu Haku' event, set to charm visitors in Ginza from February 13th to 15th, 2026. This unique market brings together creators and brands, offering a heartwarming encounter with practical and adorable cat-motif treasures.
Kawaii Game Characters

San-X Universe Debuts in Lotteria & Zteria Kids’ Sets: A Kawaii Party Awaits!

San-X characters, including Rilakkuma, Tarepanda, and Afro Ken, unite for the first-ever “San-X Universe x Lotteria/Zteria Collaboration: Rilakkuma and Everyone Together Exciting Party♪ Kids Set.” Available for a limited time from January 7th, these sets feature exclusive toys like a San-X Bus board game, pop-up trump cards, and a miniature character box, bringing beloved kawaii culture to fast-food fun across Japan.
kawaii haircare japan news

Unlock Luminous Locks: Yanagiya Anzuyu’s New Gloss Oil Spray Promises Instant Shine and All-Day Smoothness

From the beloved apricot oil series, Yanagiya Honten introduces a lightweight, non-sticky mist designed for effortless radiance and repair, launching in Japan this January.
kawaii makeup japan news

Award-Winning Glow: Moist Labo’s Rose Pink Tone Up Base Crowned LDK the Beauty’s Best!

Discover the Japanese beauty secret that's sweeping the nation! Moist Labo's Tone Up Base in Rose Pink has clinched the top spot in LDK the Beauty's "Cosme of the Year 2025" awards, celebrated for its natural radiance and incredible value.
kawaii japan beauty

Sakura’s Gentle Embrace: Days in Bloom GARDEN Unveils Limited Edition Spring Body Care Collection

Global Product Planning introduces its 'Sakura Floral' collection under the 'Days in Bloom GARDEN' brand, offering a luxurious lineup of body and hair care infused with the delicate scent of cherry blossoms and natural plant extracts, perfect for welcoming spring.
kawaii skincare japan news

Unmasking “Shy Nose”: Japan’s Miccosmo Revolutionizes Redness Care with a Skincare-Infused Concealer

Miccosmo unveils "Forme Hajirai Kobana Gomakasanai Cream," a groundbreaking hybrid concealer launching January 13, 2026, that blends 88% serum ingredients with mint-green color correction to naturally soothe and cover nasal redness.
kawaii japan idol

Toi Toi Toi Kicks Off New Era with Two New Members and Four Debut Songs at PEAK SPOT JOIN Vol.3

Idol group Toi Toi Toi made a powerful fresh start at PEAK SPOT JOIN Vol.3, welcoming new members Hagita Kokoro and Yamada Seia and unveiling four brand-new tracks, marking a significant step for the group and the PEAK SPOT project.
kawaii Idol News & Announcements in Japan

PEAK SPOT Ignites 2026 with Toi Toi Toi’s New Era and Major East-Meihan Tour

Idol project PEAK SPOT kicked off the new year with a vibrant "PEAK SPOT JOIN Vol.3 - New Year SP -" event, unveiling two new members for Toi Toi Toi, celebrating fav me's chart-topping success, and announcing an exciting East-Meihan tour for all three groups.
kawaii japan beauty

Lazona Kawasaki Plaza Sparks Joy with Dual Fair: Beauty and Global Adventures Await

Lazona Kawasaki Plaza is set to host a captivating Beauty Fair and an exciting Travel Fair from January 13 to February 28, 2026. The Beauty Fair offers spring cosmetics, hands-on beauty experiences, and a 'Cosme Gacha,' while the Travel Fair features exclusive deals from three travel agencies and shopping voucher giveaways for overseas trip bookings.
kawaii japan lab

Unlocking the Future of Kawaii Beauty Marketing: Maquillage, Community Experts, and X Corp. Japan to Share Insights

Mimi Beauty is hosting "Beauty Meets for Business Vol. 8", a free online marketing event from January 27-30, 2026. Featuring experts from Shiseido Maquillage, the Community Marketing Association, and X Corp. Japan, the webinar will explore the latest trends and future strategies in beauty and SNS marketing, including Maquillage's rebranding, community engagement, and buzz cosmetic analysis.
kawaii japan fashion

POOLDE Returns to THE [ ] STORE: PELI’s 2026 SS Collection Brings ‘Melted’ Denim & Romantic Jewels to Shibuya

Creative director PELI's apparel brand POOLDE makes its anticipated third appearance at Shibuya's THE [ ] STORE, launching its 2026 Spring/Summer Collection with innovative "melted" denim, sheer boots, and romantic jewelry.
kawaii Travel & Local in Japan

Caramel Ghost House Unveils Limited Edition ‘Caramel Sand Cookie Chocolat’

Caramel Ghost House introduces a new limited-edition 'Caramel Sand Cookie Chocolat,' blending rich chocolate and melting caramel, perfect for seasonal gifting.
kawaii japan idol

NCT WISH Takes Over ALAND: Japan Stores Transform into a ‘WISHLIST’ Wonderland!

ALAND, the Korean select brand, announces an exclusive in-store takeover and online campaign with K-pop group NCT WISH to celebrate their 1st Japan Original Mini Album『WISHLIST』. Fans can enjoy special visuals, costume displays, a giant gacha event, and exclusive merchandise.
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