kawaii japan fashion
Maison de FLEUR Blossoms with ‘SAKURA Collection’: Delicate Lace and Pink Hues Usher in Spring
kawaii makeup japan news Wonjungyo’s Popular Tone Up Base Gets a Green Makeover: Say Goodbye to Redness!
Korean idol makeup guru Won Jung-yo's brand, Wonjungyo, is launching a limited-edition green color '101 Melon Mint' for its beloved Tone Up Base N, designed to neutralize redness and acne scars. Get an early look at a special Tokyo POPUP event!
Kawaii Game Characters Tokyo’s PlayStation Pop-Up Store Doubles in Size, Unveiling Exclusive Valentine’s Goods and New Character Merch
The PlayStation Official Licensed Pop-Up Store by GRAPHT in Tokyo Solamachi is expanding its space two-fold from January 14th, 2026. Fans can look forward to limited-edition "Doko Demo Issyo" Valentine's acrylic keychains, new mousepads featuring beloved game titles, and exciting purchase bonuses, promising an even richer experience for gamers and collectors.
kawaii Goods & Daily Items Step Onto the Music: PLAY! PARK and Audio-Technica Unleash Giant, Playable Records for Kids
PLAY! PARK, an indoor kids' park in Tokyo, is collaborating with Audio-Technica for the fourth time to present "Let's! PLAY! SOUND with Audio-Technica." From January 26 to April 26, 2026, children can explore the magic of sound vibrations through unique, hands-on experiences, including a human-sized turntable and interactive workshops.
kawaii haircare japan news My Melody x 8 THE THALASSO: A Kawaii Haircare Dream Blooms Exclusively in Japan!
The beloved Sanrio character My Melody is partnering with skincare-inspired haircare brand 8 THE THALASSO for an exclusive, limited-edition collection. Launching at Matsumotokiyoshi and Cocokara Fine stores across Japan from January 16, 2026, these special items promise to transform your hair and uplift your spirit with their adorable designs and potent formulas.
kawaii makeup japan news Love Liner Unveils Enchanting Esther Bunny Collaboration Eyeliners
Japanese eye makeup brand Love Liner launches a limited-edition collection featuring the beloved Korean-American character Esther Bunny, marking its first major collaboration since a series of product renewals. This whimsical collection, including liquid and pencil eyeliners, blends Love Liner's renowned quality with Esther Bunny's signature cute and playful aesthetic.
Sanrio Unlock Your Inner Radiance: My Melody’s Wisdom Guides a New Exhibition in Omotesando
Discover "My Melo Mindset" at a free, interactive event designed to help adults find joy and authenticity through My Melody's philosophy, running for a limited time in Tokyo.
kawaii Travel & Local in Japan Nara Transforms into a Penguin Paradise: ‘Nara Penguin Land’ Returns with Over 20,000 Unique Goods!
The highly anticipated 'Nara Penguin Land' event is set to open its doors for its sixth iteration at Kintetsu Department Store Nara Store from January 14 to 19, 2026. This unique exhibition and sale will bring together approximately 70 popular creators and shops, showcasing over 20,000 penguin-themed items, including exclusive limited-edition goods and delightful collaboration menu items.
Kawaii Game Characters Key’s ‘anemoi’ Characters Come to Life on Limited Edition Full-Color T-Shirts!
COSPA has announced a new line of full-color T-shirts featuring characters like Suzuhika Tsujikura from Key's latest game, 'anemoi.' These highly anticipated, limited-edition items are now available for pre-order, promising vibrant inkjet prints and a unique texture.
Kawaii Anime Characters Unearth Your Style: New ‘Ruri no Hoseki’ Apparel and Goods Shine Bright from COSPA
COSPA introduces a vibrant collection of apparel and goods inspired by the TV anime "Ruri no Hoseki" (Ruri Rocks). Fans can now embrace their favorite characters, Ruri and Shoko, with T-shirts mirroring their on-screen attire, along with practical and stylish tote bags perfect for "mineral collecting" adventures, and elegant character pass cases.
kawaii japan fashion MARK & LONA Unveils Historic Collaboration with The Met, Fusing Art and Golf in a Bold New Collection
Luxury golf apparel brand MARK & LONA announces its first-ever partnership with The Metropolitan Museum of Art, launching a limited-edition collection that reimagines classic skull artworks into wearable fashion for golf and everyday life, available from January 7, 2026.
kawaii makeup japan news Unveiling ’16 vanilla’: vim BEAUTY Celebrates 4 Years with New Foundation Shade & Shibuya Loft Pop-Up!
Discover how Japanese makeup creator Marilyn's brand, vim BEAUTY, is marking its 4th anniversary with an exciting new 'skin illusion' foundation shade and an immersive pop-up experience at Shibuya Loft, offering exclusive sets and personal beauty lessons.
kawaii haircare japan news J-Pop Idols fav me Shine as Mii+ Ambassadors, Launching ‘My Favorite Me’ Campaign with Exclusive Signed Merch
Rising 7-member idol group fav me has been appointed the official ambassador for the haircare brand Mii+, kicking off the "My Favorite Me" campaign on January 9, 2026. Fans can win limited-edition clear files, with seven lucky individuals receiving special autographed versions.
kawaii japan idol FLASH Magazine Unveils Star-Studded Special: Nogizaka46 Members and Diverse Talents Shine
The latest issue of FLASH magazine, released on January 7, 2026, features an extensive 24-page special on Nogizaka46, highlighting cover star Ikeda Teresa, alongside fellow members Okuda Iroha and Atago Kokone. The issue also includes captivating gravure from models Hosoya Sara, Amatsuma Rina, and top cosplayer Iori Moe.
kawaii Live Shows & Events in Idol Culture “ireisu” Solo Albums Unleashed: Shō’s Mythic Rap and Yūsuke’s Fiery Rock Ignite the Stage
Two members of the popular 2.5D idol group "ireisu" drop their highly anticipated 2nd solo albums, "OVERLORD" and "FREEDOM!!", promising electrifying performances at their upcoming one-man lives.
Kawaii Game Characters Kirby Invites You Home: FURYU Unveils ‘Kirby★Diary’ Second Collection for Cozy Comfort
FURYU's popular 'Kirby★Diary' series returns with its second installment, themed 'home,' featuring six new amusement-exclusive prizes designed to bring adorable relaxation to your living space, including a reading Kirby BIG plushie and a delightful Noodle Stopper Figure.
kawaii japan character Sushiro Welcomes ‘Choigosim’ in First-Ever Collaboration: A Wave of Positivity and Kawaii Charms Hits Conveyor Belts!
Japan's beloved conveyor belt sushi chain, Sushiro, is set to launch an exciting collaboration with the popular character 'Choigosim,' known for its uplifting and positive worldview. Starting January 14, 2026, fans can indulge in special sushi dishes, a delightful parfait, and exclusive merchandise, all infused with Choigosim's adorable charm and feel-good messages.
kawaii japan character Sushi Meets Smiles: Choigosim Spreads Joy Across Sushiro Japan with Exclusive Korean-Inspired Menu and Kawaii Goods
Japan's popular conveyor belt sushi chain Sushiro is teaming up with the beloved Korean character Choigosim for a nationwide collaboration, introducing a vibrant menu of Korean-style sushi, limited-edition character merchandise, and an exciting SNS campaign from January 14th to February 1st, 2026.
kawaii japan fashion Roland Store Tokyo and CUNE Launch Exclusive 2nd Anniversary T-Shirt Collection
Celebrating its second year, Roland Store Tokyo collaborates with iconic apparel brand CUNE to release a limited-edition T-shirt line, blending music and street fashion culture.
kawaii japan character Sirotan’s Fluffy World Lands in Nagoya: Limited-Time Pop-Up Store Unveils Exclusive and Pre-Sale Delights!
Prepare for a wave of cuteness as the beloved harp seal character, Sirotan, opens its 'Funwari Store' in Nagoya Station's Gatewalk. Discover unique convenience store-themed items and get first dibs on new plushies and goods, bringing a touch of 'healing' to the heart of Japan.
kawaii makeup japan news CP Cosmetics Unveils ‘2026 Satishe Collection’: Master Light and Color for a Luminous Glow
CP Cosmetics announces its '2026 Satishe Collection', launching February 19, 2026. This collection focuses on achieving "self-luminous skin" through innovative products, including a new Essence-in Highlighter, enhanced Creamy Lipsticks, and captivating new shades for the popular Essence-in Eyeshadows, empowering users to embrace their natural beauty with enhanced dimension and vibrant color.
kawaii makeup japan news HERA Unveils Dazzling Lip Serum at Hankyu Umeda: A Glimpse into Seoul’s Luxury Beauty
Experience the vibrant hues and serum-grade shine of HERA's new Sensual Tinted Shine Lip Serum at a special pop-up event in Osaka, featuring exclusive sets and expert makeup artistry from Korea.
kawaii makeup japan news Unveiling Japan’s Next Global Beauty Craze: Why “Petit-Price” Makeup is Captivating Overseas Influencers
A new survey reveals affordable Japanese makeup and luxury skincare are top picks for international recognition, driven by powerful SNS transformation videos and a 70% purchase rate.
kawaii japan beauty Glycation (AGEs) Research Transforms from Quiet Trend to Global Health and Beauty Focus
Once a niche area, glycation (AGEs) research is now a burgeoning field, rapidly expanding to connect health longevity and beauty. New findings reveal its profound impact on aging and chronic diseases, sparking innovation across medical, food, and cosmetic industries.
kawaii japan fashion Nagoya Takashimaya’s ‘Amour du Chocolat’ Unveils Fashion-Forward Sweet Collaborations
Japan's premier chocolate festival, 'Amour du Chocolat' at JR Nagoya Takashimaya, is set to tantalize taste buds and fashion sensibilities with exclusive collaborations between top chocolate makers and renowned fashion brands, offering unique treats perfect for gifting, self-indulgence, or even 'oshikatsu' fan activities.
kawaii Live Shows & Events in Idol Culture KAWAII LAB. Unveils Dazzling Best Album Covers and Fan-Voted Tracks for 4th Anniversary
The idol project KAWAII LAB. celebrates its fourth anniversary with the release of its first-ever best album, featuring 29 members across its popular groups, alongside exciting collaboration cafes and large-scale anniversary live events.
Kawaii Game Characters Unveiling the Unseen: ‘Jingai Nichijou Collection’ Takes Over Animate Ikebukuro
The 'Jingai Nichijou Collection Only Shop' is set to open at Animate Ikebukuro Main Store, showcasing popular non-human (Jingai) characters by creator Hoshimori. Fans can explore new merchandise, enjoy special purchase benefits, and view exclusive character setting materials, immersing themselves in a world where the extraordinary coexists with the ordinary.
kawaii skincare japan news Experience the “Mochifuwa” Magic: Copernica Unveils a Revolutionary 2-Way Face Wash
Japanese skincare brand Copernica introduces its new "Mochifuwa Scrub-in Face Wash," offering a unique chewy and fluffy texture for gentle exfoliation and deep hydration, available from January 27, 2026.
kawaii skincare japan news Japan’s Top-Selling Eggshell Membrane Serum Levels Up for Advanced Anti-Aging
Ozio's 'Beauty Opener Serum Wrinkle & White' Relaunches as a Quasi-Drug, Delivering Enhanced Hydration and a Triple Threat Against Wrinkles, Whitening, and Inflammation.
kawaii skincare japan news INNISFREE’s Highly Praised ‘Green Tea Ceramide Milk Essence Toner’ Arrives Nationwide in Japan
Discover INNISFREE's new skincare sensation, the 'Green Tea Ceramide Milk Essence Toner,' lauded for its rapid absorption and non-sticky hydration, now launching across Japan. This celebrated toner, known for creating "urumo-chi" (hydrated and plump) skin, promises to become a new staple in the brand's beloved Green Tea Line.
kawaii haircare japan news Beyond the Morning Rush: Qualitas Launches ‘Keep Oil’ for All-Day Frizz-Free, Fluffy Curls
Say goodbye to collapsing curls and humidity woes! Japanese haircare brand Q+ introduces its innovative 'Keep Oil,' designed to maintain flawless, fluffy-shiny hairstyles from dawn till dusk, even repairing hair with every heat styling session.