Kawaii Game Characters

Stitch Takes Over Namco: Exclusive Kawaii Cushions & Mascots Arrive!

Disney's mischievous Stitch transforms into irresistible plush cushions and charming mascots, available exclusively at Namco arcades and online from January 16, 2026. Get ready for a wave of cuteness!
kawaii Live Shows & Events in Idol Culture

Idol Valentine Fes 2026: A Heartfelt Symphony of Stars Ignites Tokyo Bay

Experience Japan's hottest idols, from chart-toppers like ≠ME to beloved local acts, unite at the brand-new LaLa arena TOKYO-BAY for a unique, story-driven Valentine's celebration aimed at cheering up Japan and fostering dreams.
Kawaii Manga Characters

“Girls Band Cry” Unleashes Y2K Fashion Frenzy at Marui Pop-Up!

Fans of the popular anime "Girls Band Cry" can dive into a nostalgic world of exclusive Y2K fashion-themed merchandise and vibrant displays at a special pop-up shop held at Shinjuku Marui Men from January 23 to February 1, 2026.
kawaii skincare japan news

Nivea Taps Immersive In-Game Audio Ads from AdMel to Elevate Skincare Promotion

Nivea Kao collaborates with AdMel to launch an innovative audio advertising campaign for its new "Nivea Hadamigaki Gel Cleanse" within smartphone games, focusing on sensory brand experience.
kawaii japan character

Blast from the Past: Thank You Mart Unveils ‘Pukupuku Awawachan’ & ‘Happy March’ Retro Collections

Thank You Mart is set to transport fans back to the nostalgic Heisei era with new collaborative goods featuring the beloved characters 'Pukupuku Awawachan' and 'Happy March'. All items are priced at an accessible 390 yen (429 yen including tax) and will be available starting late January, with online pre-orders kicking off on January 9th.
kawaii japan character

Wildly Delicious: “Tabekko Doubutsu” and Chocolate Bank Unite for a Special “SAFARI” Sweet Adventure!

Japan's beloved animal biscuits, Tabekko Doubutsu, are embarking on an exciting "SAFARI" journey with the artisanal chocolate purveyors, Chocolate Bank. This limited-edition collaboration sweet, featuring a luxurious blend of strawberry-infused biscuits and rich Colombian cacao, debuts at Nagoya Takashimaya's "Amour du Chocolat" on January 16, 2026.
kawaii skincare japan news

Unveil Your “Glazed Glow” with COSRX’s Revolutionary PDRN Exosome Skinplaning Glaze Mask

COSRX introduces a cutting-edge peel-off mask, the "PDRN Exosome Skinplaning Glaze Mask," designed to transform dull, rough skin into a smooth, radiant "glazed glow" complexion, featuring powerful PDRN and Exosome ingredients.
kawaii japan character

PAPABUBBLE and Neko Neko Unite Again for “Cat Day” Extravaganza

Beloved cat-themed candies and bread lollipops return, inviting fans to a world of feline sweetness just in time for Japan's annual "Cat Day" celebration.
kawaii Goods & Daily Items

“Ohanahanbunko”: Japan’s New “Share Bouquet” Trend Blooms with Idol Group SWEET STEADY for Valentine’s Day

Discover "Ohanahanbunko," a heartwarming flower-sharing concept born from Kinki University students, now launching with idol group SWEET STEADY for "Flower Valentine 2026."
kawaii Live Shows & Events in Idol Culture

Live-Action Romance Game ‘Binbin Beppinsou’ Sets Release Date, Invites Players to a Kawaii Share House Love Story

TV Asahi and Aiming's highly anticipated live-action romance simulation game, 'Binbin Beppinsou,' officially launches on March 4, 2026. Immerse yourself in a vibrant share house life with five charming heroines, where your choices shape a unique love story. An updated demo is available now.
kawaii haircare japan news

La Sana Premior’s Sweet Victory: New White Tea Fragrance Joins 15-Award Winning Haircare Line!

Japan's beloved La Sana Premior series has achieved an impressive 15 best cosmetic awards, with its recently launched White Tea fragrance securing its first prestigious accolade.
kawaii haircare japan news

NINE JAPAN Unveils Next-Generation Scalp Care: Rich Gran Scalp Essence Reimagined with ‘MelanoGray’ for Gray Hair Concerns

NINE JAPAN is set to launch its renewed Rich Gran Scalp Essence on January 8, 2026, featuring the innovative ingredient 'MelanoGray' to address the growing concerns of graying hair amidst modern stressors. This advanced formula aims to nurture the scalp and support hair's natural beauty.
kawaii haircare japan news

Utena’s “Magic Water” for Perfect Hair: Matomage Launches Eco-Friendly Refill for Its 700,000-Unit Bestseller

Discover the secret to effortlessly neat hairstyles as Utena introduces a convenient refill for its long-loved Matomage Hair Arrangement Water, answering widespread calls from loyal customers and embracing sustainable beauty.
kawaii makeup japan news

3CE’s Beloved “Face Blush” Unveils Two New Shades, Bringing Fresh Hues to Stores This January

Seoul-based creative makeup brand 3CE expands its popular "Face Blush" collection with two captivating new colors, "Nude Peach" and "Fool in Love," set to launch in stores on January 17, 2026. These additions promise to deliver an even softer, more natural flush, enhancing complexions with a radiant glow.
kawaii japan character

From Viral Sensation to Beloved Page: ‘Panzoo’ Transforms X’s Adorable ‘Bread Animals’ into a Must-Have Picture Book

The highly anticipated picture book 'Panzoo,' featuring over 25 charming 'bread animals' by popular artist misato., is set to launch on January 26, 2026. This delightful creation brings to life the viral X (formerly Twitter) GIF animation that captivated millions with its irresistible blend of fluffy creatures and delicious baked goods, promising endless joy for readers of all ages.
kawaii japan character

Neko Neko and PAPABUBBLE Unite Again: Adorable Cat-Themed Candies Arrive Just in Time for Cat Day!

Japanese bakery brand Neko Neko and artisan candy maker PAPABUBBLE are launching their second collaboration, featuring delightful cat-themed candies including a 'Neko Neko Shokupan Candy Can' and 'Koneko Mix' with customer-submitted kitten designs, available from January 22, 2026.
Sanrio

Sanrio Characters Pop Up as Adorable “HIPPERS” Figures: Get Ready for a Wave of Kawaii Decoration!

Beloved Sanrio characters like Hello Kitty and Cinnamoroll are transforming into the popular "HIPPERS" decorative mini figures, ready to adorn your everyday items with their charming peeking faces and plump bottoms. Pre-orders begin January 8th, with general sales starting January 23rd, 2026.
Sanrio

Blue Lock BLAZE BATTLE Unleashes “Ego-Kawaii” Sanrio Crossover!

Mobile game 'Blue Lock BLAZE BATTLE' announces an exciting collaboration with Sanrio Characters, offering up to 119 free gacha pulls and exclusive in-game content featuring beloved characters paired with iconic Sanrio friends.
kawaii makeup japan news

Espoir x TikTok Creator Seyo Unveils “Mystic Fig” Lipstick: A New Era of Sheer, Watercolor Lips

Korean makeup brand Espoir, in collaboration with TikTok Creator Seyo, announces the launch of their second lipstick, "Nowear Lipstick Barming Glow #20 Mystic Fig." This new shade, a delicate pink-brown, offers sheer, watercolor-like pigmentation and a glossy finish, available from January 15, 2026, across Japan.
kawaii japan fashion

Japanese Photo Studio aim/aimme Steps onto the Global Runway at Vancouver Fashion Week 2026

Japanese photo studio aim/aimme is set to make its international debut at Vancouver Fashion Week 2026, showcasing its unique 'I AM' theme and original costumes, marking a significant step into the global fashion scene.
kawaii japan fashion

Tokyo Mode Gakuen Students Unleash a Style Revolution for 成人式

Seven innovative furisode designs by Tokyo Mode Gakuen students, born from a unique collaboration with Ichikura, are now available for rental, offering a fresh, 'one-of-a-kind' aesthetic for Japan's coming-of-age ceremony.
kawaii haircare japan news

Wonjungyo Hair Unveils “Glow Comb”: The Secret to K-Pop Idol-Like Tresses, Plus a Star-Studded Pop-Up Experience!

Discover Wonjungyo Hair's innovative new Glow Comb, designed to detangle, reduce frizz, and prevent breakage for salon-quality shine. Plus, get an exclusive peek into their upcoming idol-themed pop-up studio in Nihonbashi, Tokyo.
kawaii makeup japan news

Wonjungyo’s Popular Tone Up Base Gets a Green Makeover: Say Goodbye to Redness!

Korean idol makeup guru Won Jung-yo's brand, Wonjungyo, is launching a limited-edition green color '101 Melon Mint' for its beloved Tone Up Base N, designed to neutralize redness and acne scars. Get an early look at a special Tokyo POPUP event!
Kawaii Game Characters

Tokyo’s PlayStation Pop-Up Store Doubles in Size, Unveiling Exclusive Valentine’s Goods and New Character Merch

The PlayStation Official Licensed Pop-Up Store by GRAPHT in Tokyo Solamachi is expanding its space two-fold from January 14th, 2026. Fans can look forward to limited-edition "Doko Demo Issyo" Valentine's acrylic keychains, new mousepads featuring beloved game titles, and exciting purchase bonuses, promising an even richer experience for gamers and collectors.
kawaii Goods & Daily Items

Step Onto the Music: PLAY! PARK and Audio-Technica Unleash Giant, Playable Records for Kids

PLAY! PARK, an indoor kids' park in Tokyo, is collaborating with Audio-Technica for the fourth time to present "Let's! PLAY! SOUND with Audio-Technica." From January 26 to April 26, 2026, children can explore the magic of sound vibrations through unique, hands-on experiences, including a human-sized turntable and interactive workshops.
kawaii haircare japan news

My Melody x 8 THE THALASSO: A Kawaii Haircare Dream Blooms Exclusively in Japan!

The beloved Sanrio character My Melody is partnering with skincare-inspired haircare brand 8 THE THALASSO for an exclusive, limited-edition collection. Launching at Matsumotokiyoshi and Cocokara Fine stores across Japan from January 16, 2026, these special items promise to transform your hair and uplift your spirit with their adorable designs and potent formulas.
kawaii makeup japan news

Love Liner Unveils Enchanting Esther Bunny Collaboration Eyeliners

Japanese eye makeup brand Love Liner launches a limited-edition collection featuring the beloved Korean-American character Esther Bunny, marking its first major collaboration since a series of product renewals. This whimsical collection, including liquid and pencil eyeliners, blends Love Liner's renowned quality with Esther Bunny's signature cute and playful aesthetic.
Sanrio

Unlock Your Inner Radiance: My Melody’s Wisdom Guides a New Exhibition in Omotesando

Discover "My Melo Mindset" at a free, interactive event designed to help adults find joy and authenticity through My Melody's philosophy, running for a limited time in Tokyo.
kawaii Travel & Local in Japan

Nara Transforms into a Penguin Paradise: ‘Nara Penguin Land’ Returns with Over 20,000 Unique Goods!

The highly anticipated 'Nara Penguin Land' event is set to open its doors for its sixth iteration at Kintetsu Department Store Nara Store from January 14 to 19, 2026. This unique exhibition and sale will bring together approximately 70 popular creators and shops, showcasing over 20,000 penguin-themed items, including exclusive limited-edition goods and delightful collaboration menu items.
Kawaii Game Characters

Key’s ‘anemoi’ Characters Come to Life on Limited Edition Full-Color T-Shirts!

COSPA has announced a new line of full-color T-shirts featuring characters like Suzuhika Tsujikura from Key's latest game, 'anemoi.' These highly anticipated, limited-edition items are now available for pre-order, promising vibrant inkjet prints and a unique texture.
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