kawaii japan fashion
MASCODE’s Glitter Series Masks Now Shine Brighter with Enhanced UV Protection
kawaii skincare japan news Kiehl’s Unveils “Instant Barrier Cream UFC” for Post-Treatment Skin Recovery, with Exclusive Pop-up at Hankyu Umeda
New York-born skincare brand Kiehl's is launching its "Instant Barrier*² Cream UFC" designed to soothe and protect skin after intensive beauty treatments, with a special pre-launch pop-up event in Osaka.
Sanrio Japan’s Valentine’s Day Transforms: From Romance to “Oshikatsu” and Self-Love
Aeon's 2026 Valentine's lineup reveals a fascinating shift in Japan's gift-giving culture, with "Oshikatsu" (fan activity) chocolates surging and diverse options for personal treats and non-chocolate gifts taking center stage.
Kawaii Manga Characters Ganso! BanG Dream! Girls’ Pop-Up Shop Dazzles Akihabara
Dive into the vibrant world of 'Ganso! BanG Dream! Girls' as a special pop-up shop opens in Tokyo's iconic Akihabara district. From January 23 to February 1, 2026, fans can explore exclusive merchandise and immerse themselves in the beloved mini-anime's charm.
Kawaii Game Characters Waka-Waka into High Gear: Pac-Man Races into Sonic Racing Crossworlds Today!
Gaming legends collide as Pac-Man and his ghostly companions join the high-speed action in "Sonic Racing Crossworlds" with a new paid DLC, available from January 8, 2026. Get ready for the "Pac-Man Festa" event starting January 9, and a thrilling SNS campaign for exclusive merchandise.
Kawaii Game Characters Battle Cats Unleashes 2026 New Year Gacha Event! Rare Characters and Secret Surprises Await
Ponos Corporation's beloved smartphone game 'The Battle Cats' has launched its '2026 New Year Gacha' event, running from January 8th to January 15th. This special gacha features a grand assembly of representative characters from various series, including numerous secret characters, alongside a wealth of other festive in-game events to kick off the new year.
Pokemon Catch the Snow Wave: Pokémon x CAPiTA x UNION Launch Exclusive Snowboard Sets for Young Japanese Riders
Nippon Ski Resort Development (NSD) announces the limited release of Pokémon original snowboard and binding sets, featuring world-renowned brands CAPiTA and UNION. Exclusively available for NSD Kids Program members, these eco-conscious sets aim to inspire a new generation of winter sports enthusiasts across Japan's pristine slopes.
kawaii japan character Unleash Your Inner Titan Fan: “Attack on Titan” Debuts Werewolf-Themed Merchandise!
AMNIBUS launches 13 new items featuring Eren, Levi, and more in captivating "Werewolf ver." designs, blending fantasy with everyday style for fans of "Attack on Titan."
Kawaii Game Characters Stitch Takes Over Namco: Exclusive Kawaii Cushions & Mascots Arrive!
Disney's mischievous Stitch transforms into irresistible plush cushions and charming mascots, available exclusively at Namco arcades and online from January 16, 2026. Get ready for a wave of cuteness!
kawaii Live Shows & Events in Idol Culture Idol Valentine Fes 2026: A Heartfelt Symphony of Stars Ignites Tokyo Bay
Experience Japan's hottest idols, from chart-toppers like ≠ME to beloved local acts, unite at the brand-new LaLa arena TOKYO-BAY for a unique, story-driven Valentine's celebration aimed at cheering up Japan and fostering dreams.
Kawaii Manga Characters “Girls Band Cry” Unleashes Y2K Fashion Frenzy at Marui Pop-Up!
Fans of the popular anime "Girls Band Cry" can dive into a nostalgic world of exclusive Y2K fashion-themed merchandise and vibrant displays at a special pop-up shop held at Shinjuku Marui Men from January 23 to February 1, 2026.
kawaii skincare japan news Nivea Taps Immersive In-Game Audio Ads from AdMel to Elevate Skincare Promotion
Nivea Kao collaborates with AdMel to launch an innovative audio advertising campaign for its new "Nivea Hadamigaki Gel Cleanse" within smartphone games, focusing on sensory brand experience.
kawaii japan character Blast from the Past: Thank You Mart Unveils ‘Pukupuku Awawachan’ & ‘Happy March’ Retro Collections
Thank You Mart is set to transport fans back to the nostalgic Heisei era with new collaborative goods featuring the beloved characters 'Pukupuku Awawachan' and 'Happy March'. All items are priced at an accessible 390 yen (429 yen including tax) and will be available starting late January, with online pre-orders kicking off on January 9th.
kawaii japan character Wildly Delicious: “Tabekko Doubutsu” and Chocolate Bank Unite for a Special “SAFARI” Sweet Adventure!
Japan's beloved animal biscuits, Tabekko Doubutsu, are embarking on an exciting "SAFARI" journey with the artisanal chocolate purveyors, Chocolate Bank. This limited-edition collaboration sweet, featuring a luxurious blend of strawberry-infused biscuits and rich Colombian cacao, debuts at Nagoya Takashimaya's "Amour du Chocolat" on January 16, 2026.
kawaii skincare japan news Unveil Your “Glazed Glow” with COSRX’s Revolutionary PDRN Exosome Skinplaning Glaze Mask
COSRX introduces a cutting-edge peel-off mask, the "PDRN Exosome Skinplaning Glaze Mask," designed to transform dull, rough skin into a smooth, radiant "glazed glow" complexion, featuring powerful PDRN and Exosome ingredients.
kawaii japan character PAPABUBBLE and Neko Neko Unite Again for “Cat Day” Extravaganza
Beloved cat-themed candies and bread lollipops return, inviting fans to a world of feline sweetness just in time for Japan's annual "Cat Day" celebration.
kawaii Goods & Daily Items “Ohanahanbunko”: Japan’s New “Share Bouquet” Trend Blooms with Idol Group SWEET STEADY for Valentine’s Day
Discover "Ohanahanbunko," a heartwarming flower-sharing concept born from Kinki University students, now launching with idol group SWEET STEADY for "Flower Valentine 2026."
kawaii Live Shows & Events in Idol Culture Live-Action Romance Game ‘Binbin Beppinsou’ Sets Release Date, Invites Players to a Kawaii Share House Love Story
TV Asahi and Aiming's highly anticipated live-action romance simulation game, 'Binbin Beppinsou,' officially launches on March 4, 2026. Immerse yourself in a vibrant share house life with five charming heroines, where your choices shape a unique love story. An updated demo is available now.
kawaii haircare japan news La Sana Premior’s Sweet Victory: New White Tea Fragrance Joins 15-Award Winning Haircare Line!
Japan's beloved La Sana Premior series has achieved an impressive 15 best cosmetic awards, with its recently launched White Tea fragrance securing its first prestigious accolade.
kawaii haircare japan news NINE JAPAN Unveils Next-Generation Scalp Care: Rich Gran Scalp Essence Reimagined with ‘MelanoGray’ for Gray Hair Concerns
NINE JAPAN is set to launch its renewed Rich Gran Scalp Essence on January 8, 2026, featuring the innovative ingredient 'MelanoGray' to address the growing concerns of graying hair amidst modern stressors. This advanced formula aims to nurture the scalp and support hair's natural beauty.
kawaii haircare japan news Utena’s “Magic Water” for Perfect Hair: Matomage Launches Eco-Friendly Refill for Its 700,000-Unit Bestseller
Discover the secret to effortlessly neat hairstyles as Utena introduces a convenient refill for its long-loved Matomage Hair Arrangement Water, answering widespread calls from loyal customers and embracing sustainable beauty.
kawaii makeup japan news 3CE’s Beloved “Face Blush” Unveils Two New Shades, Bringing Fresh Hues to Stores This January
Seoul-based creative makeup brand 3CE expands its popular "Face Blush" collection with two captivating new colors, "Nude Peach" and "Fool in Love," set to launch in stores on January 17, 2026. These additions promise to deliver an even softer, more natural flush, enhancing complexions with a radiant glow.
kawaii japan character From Viral Sensation to Beloved Page: ‘Panzoo’ Transforms X’s Adorable ‘Bread Animals’ into a Must-Have Picture Book
The highly anticipated picture book 'Panzoo,' featuring over 25 charming 'bread animals' by popular artist misato., is set to launch on January 26, 2026. This delightful creation brings to life the viral X (formerly Twitter) GIF animation that captivated millions with its irresistible blend of fluffy creatures and delicious baked goods, promising endless joy for readers of all ages.
kawaii japan character Neko Neko and PAPABUBBLE Unite Again: Adorable Cat-Themed Candies Arrive Just in Time for Cat Day!
Japanese bakery brand Neko Neko and artisan candy maker PAPABUBBLE are launching their second collaboration, featuring delightful cat-themed candies including a 'Neko Neko Shokupan Candy Can' and 'Koneko Mix' with customer-submitted kitten designs, available from January 22, 2026.
Sanrio Sanrio Characters Pop Up as Adorable “HIPPERS” Figures: Get Ready for a Wave of Kawaii Decoration!
Beloved Sanrio characters like Hello Kitty and Cinnamoroll are transforming into the popular "HIPPERS" decorative mini figures, ready to adorn your everyday items with their charming peeking faces and plump bottoms. Pre-orders begin January 8th, with general sales starting January 23rd, 2026.
Sanrio Blue Lock BLAZE BATTLE Unleashes “Ego-Kawaii” Sanrio Crossover!
Mobile game 'Blue Lock BLAZE BATTLE' announces an exciting collaboration with Sanrio Characters, offering up to 119 free gacha pulls and exclusive in-game content featuring beloved characters paired with iconic Sanrio friends.
kawaii makeup japan news Espoir x TikTok Creator Seyo Unveils “Mystic Fig” Lipstick: A New Era of Sheer, Watercolor Lips
Korean makeup brand Espoir, in collaboration with TikTok Creator Seyo, announces the launch of their second lipstick, "Nowear Lipstick Barming Glow #20 Mystic Fig." This new shade, a delicate pink-brown, offers sheer, watercolor-like pigmentation and a glossy finish, available from January 15, 2026, across Japan.
kawaii japan fashion Japanese Photo Studio aim/aimme Steps onto the Global Runway at Vancouver Fashion Week 2026
Japanese photo studio aim/aimme is set to make its international debut at Vancouver Fashion Week 2026, showcasing its unique 'I AM' theme and original costumes, marking a significant step into the global fashion scene.
kawaii japan fashion Tokyo Mode Gakuen Students Unleash a Style Revolution for 成人式
Seven innovative furisode designs by Tokyo Mode Gakuen students, born from a unique collaboration with Ichikura, are now available for rental, offering a fresh, 'one-of-a-kind' aesthetic for Japan's coming-of-age ceremony.
kawaii haircare japan news Wonjungyo Hair Unveils “Glow Comb”: The Secret to K-Pop Idol-Like Tresses, Plus a Star-Studded Pop-Up Experience!
Discover Wonjungyo Hair's innovative new Glow Comb, designed to detangle, reduce frizz, and prevent breakage for salon-quality shine. Plus, get an exclusive peek into their upcoming idol-themed pop-up studio in Nihonbashi, Tokyo.
kawaii makeup japan news Wonjungyo’s Popular Tone Up Base Gets a Green Makeover: Say Goodbye to Redness!
Korean idol makeup guru Won Jung-yo's brand, Wonjungyo, is launching a limited-edition green color '101 Melon Mint' for its beloved Tone Up Base N, designed to neutralize redness and acne scars. Get an early look at a special Tokyo POPUP event!