kawaii japan fashion

SHIBUYA109 & ViVi Unite: The New Era of Youth Marketing Begins

Tokyo's iconic SHIBUYA109 teams up with leading fashion magazine ViVi to launch an innovative promotion plan, blending social media buzz with real-world experiences to captivate the Gen Z market. This partnership aims to redefine how brands connect with young consumers.
kawaii makeup japan news

Unveiling the Unseen: K-Beauty Icon Won Jungyo’s Journey Comes to Life in New Short Drama Series

The short drama series "History of Wonjungyo" delves into the challenging yet inspiring life of K-Beauty pioneer Won Jungyo, showcasing her dedication and the untold stories behind her success, with actress Ren Ishikawa in the lead role.
kawaii Live Shows & Events in Idol Culture

Idol Group ≒JOY Embraces Future Tech for 4th Anniversary Concert at Nippon Budokan

≒JOY, the popular idol group produced by Rino Sashihara, is set to electrify fans at their 4th Anniversary Premium Concert at Nippon Budokan, featuring state-of-the-art facial recognition entry and an exclusive fan club pre-sale.
kawaii makeup japan news

Haruna Kojima’s Her lip to BEAUTY Unveils “LIP TO LOVE SERUM”: A New Era of Lip Care and Color

Her lip to BEAUTY, produced by Haruna Kojima, introduces "LIP TO LOVE SERUM," a groundbreaking beauty serum lip that offers profound hydration, radiant shine, and comprehensive care. Featuring over 90% beauty ingredients, this innovative product combines makeup with skincare, launching nationwide on February 21, 2026, with exclusive pre-sales events.
kawaii japan character

Disney Character Water Bottles Launch at Akachan Honpo: A Magical Hydration Must-Have!

Akachan Honpo announces an exclusive pre-sale for new b.box stainless steel drink bottles featuring beloved Disney characters Winnie the Pooh, Lion King, and Bambi, combining charming designs with high-performance insulation for children aged 12 months and up.
kawaii japan character

Doraemon Dives into Sweetness: Yamazaki Biscuits Unveils Movie-Themed Treats and Campaigns

Yamazaki Biscuits is launching limited-edition Doraemon-themed snacks and exciting campaigns to celebrate the new movie, *Doraemon the Movie: Nobita's New Great Adventure into the Undersea Devil's Castle*, bringing the magic of the big screen to snack time.
kawaii japan character

Disney’s UniBEARsity Celebrates 15 Years of Huggable Magic: New Zootopia Bears & Anniversary Campaign Unveiled!

Disney Store's beloved original character series, UniBEARsity, marks its 15th anniversary with special artwork, new Zootopia-themed bears, and an exciting SNS campaign, inviting fans to celebrate a decade and a half of charm.
Kawaii Game Characters

The Battle Cats Invade Japan’s Cafe Scene with a Valentine’s Day Makeover!

Popular mobile game characters transform into adorable chocolatiers and waitstaff for a limited-time collaboration cafe across three cities: Tokyo, Osaka, and Nagoya, offering exclusive themed food, drinks, and merchandise.
kawaii Travel & Local in Japan

tables labo Unveils Rich ‘Salt Butter Cake Cacao’ as First 2026 Innovation

Osaka's beloved sweets artisan tables labo is set to launch its latest creation, the "Salt Butter Cake Cacao," at a limited-time pop-up in Hankyu Umeda Main Store from January 14 to 20, 2026, alongside other popular confections.
kawaii japan character

Peko-chan’s Sweet Escape: Fujiya Unveils First-Ever “Milky Time” Cafe in Urawa Misono

Fujiya, the beloved Japanese confectioner, is launching a brand-new cafe concept, "Peko-chan Milky Time," in Urawa Misono. This cafe offers an array of drinks and sweets inspired by the iconic "Milky" candy, promising a delightful experience for fans of all ages and a new way to enjoy the nostalgic flavor.
kawaii skincare japan news

Kracie Unveils ‘muo Milky Cleansing’: A Game-Changer for Sensitive Skin & Stubborn Makeup

Kracie's new muo Milky Cleansing offers sensitive skin users a unique cream-type solution that effectively removes heavy makeup and pore impurities while providing a gentle, moisturizing experience, leveraging a "hybrid formula" with plant-derived ingredients.
Kawaii Manga Characters

Step into a Chibi Dreamland: ‘Saezuru Tori wa Habatakanai’ Unveils Theme Park & Nightwear Goods!

AMNIBUS brings the beloved characters Yashiro and Doumeki from 'Saezuru Tori wa Habatakanai' to life with an enchanting collection of chibi-style merchandise, perfect for fans to cherish in their daily routines.
kawaii haircare japan news

Unlock Lustrous Locks: OLES’s Water-Free Haircare Revolution Lands at ESTNATION Roppongi Hills

Discover OLES, the pioneering premium haircare brand that redefines beauty with its innovative water-free formulations, now available at Tokyo's exclusive ESTNATION Roppongi Hills.
kawaii skincare japan news

Yuskin Sisora UV Milk Gets a ‘Kawaii’ Makeover for Ultra-Sensitive Skin, Featuring Beloved Miffy

Yuskin Pharmaceutical is refreshing the packaging of its 'Yuskin Sisora UV Milk,' a sunscreen designed for ultra-sensitive skin, making it more appealing with an enhanced Miffy design. This gentle, moisturizing UV milk offers SPF38 PA+++ protection and will be available from February 2026.
kawaii japan beauty

Unlock Your 2026 Glow: My Little Box’s ‘PROMISE IN A DREAM’ Delivers Luxury Beauty and a Journey of Self-Discovery

My Little Box kicked off 2026 with its highly anticipated 'PROMISE IN A DREAM' box, offering a curated selection of beauty and lifestyle items from top brands like Maybelline and POLA. This January 'lucky box' quickly sold out, but pre-orders for the exciting February collaboration box are now open, promising a luxurious BIODERMA skincare lineup.
kawaii japan fashion

FRAY I.D Blooms into Spring 2026 with Ethereal Collection Fronted by Arisa Yagi

FRAY I.D unveils its "PETAL BLOOM" 2026 Spring Collection, featuring model Arisa Yagi, offering delicate ruffles, botanical prints, and sheer materials. Web pre-orders for these light and sophisticated feminine styles begin January 21st.
Kawaii Game Characters

CryptoNinja Partners (CNP) Invade Tokyo Character Street with Limited-Time Pop-Up Shop

Experience the world of CNP with exclusive merchandise, including beloved plushies, and exciting character meet-and-greets at a special pop-up store in Tokyo Station's iconic Character Street, running for two weeks only.
kawaii Live Shows & Events in Idol Culture

Sakura Sakakura, Voice Actress from ‘Love Live! Superstar!!’, Unveils First Photo Book

Dive into the 'delayed school trip' concept with Liella! member Sakura Sakakura's debut photo book, featuring never-before-seen sides of the popular voice actress across scenic Japan.
kawaii Live Shows & Events in Idol Culture

Adachi Yuto Unveils “Super National Ibaraki-fication Project” 2026 Tour, Culminating in Tokyo Dome City Theater G-Rosso New Year’s Eve Finale!

Fresh off a sold-out tour, Japanese artist Adachi Yuto announces an ambitious 20th-anniversary live tour spanning 8 cities in Japan and Taiwan, promising an evolved experience for 3,500 fans.
Sanrio

Sanrio Characters Step into Style: DIANA Unveils First-Ever Kawaii Collaboration Collection!

Get ready to walk on sunshine with Hello Kitty, My Melody, Cinnamoroll, and Pompompurin as DIANA launches an enchanting range of shoes, bags, and accessories, blending iconic Sanrio charm with sophisticated fashion.
Sanrio

Magical Girls Meet Sanrio: ‘Gothic wa Mahou Otome’ Unveils Kawaii-Filled Collaboration Event!

Dive into a whimsical world as the popular shooter RPG 'Gothic wa Mahou Otome' teams up with Sanrio Characters for "Dream Bridge," featuring exclusive designs, login bonuses, and exciting prize campaigns starting January 13th.
kawaii haircare japan news

L’Oréal Paris Unleashes “Cherry Wood” Hair Oil Nationwide: A Beloved Amazon Exclusive Now Ready to Dazzle All

The highly anticipated L'Oréal Paris Extraordinary Oil Cherry Wood, previously an Amazon-exclusive sensation, is set for a limited nationwide release starting January 16, 2026, bringing its unique, seductive fragrance and luxurious shine to beauty enthusiasts across Japan.
kawaii Goods & Daily Items

“E-Ranker Becomes S-Class Awakener” Storms Piccoma: A New Hero Rises!

Dive into the thrilling world of "E Rank no Ore ga S Kyū Inō Kakuseisha ni Natta Ken," a new SMARTOON®︎ exclusively launched on Piccoma. Follow Honmiya Chikage's electrifying journey from an ordinary E-rank student to an S-class powerhouse in a world where everyone awakens supernatural abilities.
kawaii Goods & Daily Items

Elecom Unveils the Ultimate Cable-Free Power Solution: A Retractable Mobile Battery That Snaps Back into Style

Elecom's new 10,000mAh, 35W mobile battery features an integrated, retractable USB Type-C cable, offering unparalleled convenience and powerful charging for smartphones, tablets, and even laptops, all while embracing eco-friendly design.
Kawaii Game Characters

Digital Duel: Weiss Schwarz Online Arrives on Nintendo Switch & Steam!

Bushiroad unveils a wave of new titles and celebrates 18 years of the popular card game with major digital game and event announcements, promising an exciting future for fans worldwide.
kawaii japan lab

Unlocking Japan’s Ancient Secret: Kori-Tofu’s Hidden Power to Combat Obesity and Fatty Liver Disease

A groundbreaking study from Shinshu University and Asahi Matsu Foods reveals that Kori-tofu protein and its resistant protein can prevent weight gain and fatty liver by enhancing GLP-1 production in the gut. This research highlights Kori-tofu's potential as a natural defense against lifestyle diseases, spotlighting a traditional Japanese food's modern health benefits.
Kawaii Game Characters

Unveiling the Future of Weiss Schwarz Rose: New Booster Packs and Epic Tournaments Take Center Stage!

Bushiroad's Weiss Schwarz Rose division revealed an exciting lineup for 2026, including new booster packs featuring popular visual novel titles 'Navel' and 'Purple software,' alongside details for the BCF2026 tournament series and exclusive Card Game Festival PR cards.
kawaii japan fashion

Sweet Ribbon Motifs Take Center Stage: LOVE BY e.m. Unveils Limited-Time POP UP at e.m. Umeda

Discover the latest 'LOVE' creations, including intricate lace-up designs and a new 3-ribbon armor ring, bringing a touch of refined 'kawaii' to Osaka.
Kawaii Anime Characters

BanG Dream! Project Unveils Exciting Anime Future with New TV Series and Feature Film

Bushiroad announces the upcoming TV anime "BanG Dream! Yumemita" set for summer 2026 and the highly anticipated feature film "BanG Dream! Ave Mujica prima aurora" slated for fall 2026, promising fresh narratives for fans worldwide.
kawaii japan idol

New Rhythms Emerge: “BanG Dream! Our Notes” Mobile Game Set for 2026 Launch with Fresh Bands!

The "BanG Dream!" project is expanding its musical universe with the announcement of a new mobile game, "BanG Dream! Our Notes," slated for release in 2026. This eagerly awaited title will introduce two new bands, millsage and 一家Dumb Rock!, alongside fan favorites MyGO!!!!!, Ave Mujica, and 夢限大みゅーたいぷ, promising fresh narratives and melodies for fans worldwide.
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